Break through the rural e-commerce fortress, wardrobe enterprises multi-party force

China Coatings Network
: With the rapid development of the country's economy, not only urban online shopping growth has increased, even rural online shopping potential is also being activated. According to the Ali Institute, Taobao's share of rural consumption has increased over the past three years, from 7.11% in the second quarter of 2012 to 9.11% in the first quarter of 2014. The rural online shopping market is expected to reach more than 180 billion by 2014 and exceed 460 billion in 2016, narrowing the gap with the size of urban online shopping. Moreover, with the increase in the number of rural Internet users and the popularity of the Internet, the rural market will undoubtedly become the next round of e-commerce growth engine. So, for
coating enterprises
, how to break through the rural e-commerce fortress?
want to do e-commerce in the countryside, first of all, to mobilize the return of migrant workers, university students village officials, rural merchants, these people on the network is relatively high acceptance, but also willing to use the network to get rich. As many rural e-commerce insisted, the use of village portals to attract locals to become network village chiefs, and with the help of these people to carry out on-the-ground marketing, to build a nationwide coverage of rural e-commerce network.
Rural market can not be achieved overnight, often need to be steady in order to start gradually, even if not bad money e-commerce is not too waythy, any impatience may lead to failure. In the countryside to do e-commerce,
paint
enterprises on the one hand to do their own marketing work, on the other hand, but also need to cooperate with all aspects, especially gradually to explore the enthusiasm of the villagers, preferably to form a trend and word-of-mouth, that will do more with less.
Rural e-commerce needs scale, no scale will not be effective, especially for rural areas in remote areas, but if a large area of promotion, personnel capacity and service level will be difficult to ensure, logistics problems can not be solved, it is better to seize the county point, town point, village point, form a demonstration effect, and then gradually expand the extension, the time may be a little longer, but the results will be guaranteed.
Indeed, the countryside is an unlimited prospects of the paint market, but this is also a need for market cultivation of the region, paint enterprises should be based on objective conditions to take appropriate development measures to ensure the healthy and orderly development of this area, so as to open up their own development in the countryside!