Buy food online: e-commerce to open enough horsepower to protect the supply

As the outbreak hits, buying food online has become a new option for many families.
Strengthen the "basket" product price changes and market supply and demand monitoring, actively coordinate production and marketing areas to build a stable docking relationship, strengthen the management of transportation organizations, strengthen publicity and guidance, through a variety of channels, various forms, widely publicize the scientific measures to prevent and control the epidemic, for the "basket" product circulation and agricultural production to create the necessary facilities to ensure that the "basket" products produced, shipped, supplied.
In the face of hot demand, fresh e-commerce has opened up full horsepower, increase the supply of goods, so that residents of the "basket" more stable, some fresh e-commerce platform in Beijing, Shanghai, Guangzhou and other places to establish a "contactless distribution storage point" to ensure that key areas "food basket" effective supply.
sales of fresh platforms have risen significantly, with some fresh goods in short supply.
At 9 a.m., Li Jie, a retired teacher who lives in Nanjing, walked out of the house and, unlike usual, she didn't go to the supermarket to buy food, but received two bags of fresh vegetables from a fresh e-commerce distributor at the door of the neighborhood.
" spent more than 100 yuan and was able to eat for two or three days.
" Li Jie said, "because of the new crown pneumonia outbreak, I have rarely gone to the supermarket to purchase, in the fresh e-commerce platform to place an order, the distribution staff can be sent to the community door, safe and convenient."
" Spring Festival, under the leadership of her daughter, Li Jie began to buy food from offline to online, and now she has been able to expertly select goods online, payment settlement.
consumption of fresh ingredients is high and the demand base is large.
affected by the new crown pneumonia outbreak, people are going out less, and more and more consumers are choosing to buy food online.
data show that since the Spring Festival, the daily collection of fresh platform transactions more than three times compared to the same period last year, the United States group to buy vegetables, JD.com fresh and other fresh platform sales in Beijing, Shanghai, Shenzhen, Wuhan and other cities have increased significantly, including vegetables, grain and oil side food, fruit, meat and poultry eggs, seafood and other categories of demand, the average daily sales accounted for more than 60%.
surge in orders, some fresh goods on the e-commerce platform are in short supply.
Guangzhou resident Wang Wei for online shopping has long been familiar with: "normally busy at work, to shop super to buy food time and labor, on the fresh platform just move hands, about an hour on the goods sent to the door."
recently, there have been a lot more people buying food online, and every morning I have to set an alarm clock to place orders on time, slow down, and some dishes are sold out.
" Wang said, the distribution staff also appeared in a shortage of conditions, sometimes the goods selected, wait until the settlement was told that the distribution staff is about full, can only wait.
" even if successfully ordered, the delivery time is now more difficult to guarantee, the next day delivery is normal.
she has downloaded several fresh e-commerce apps to meet her daily needs.
all parties to work together to stabilize the supply of agricultural products through the up-line supply chain, expand the direct mining base, increase the supply source, enrich the variety of supply.
affected by the outbreak, the demand for fresh on-line is much greater than usual.
, general manager of national operation and management of The Box Horse Fresh, admitted: "The shortage of manpower is the main difficulty facing us at present."
the Spring Festival, nearly 70% of employees stayed on schedule to work, but still struggled to cope with the surge in demand.
according to the daily demand elasticity, 70% of employees can cope with demand increments of less than 30%.
, however, when passenger traffic increases by more than 50%, there is a employment gap.
," Hu said.
" Spring Festival, picking workers difficult to recruit, staff shortage, in order to ensure supply, our procurement staff also began to enter the warehouse for vegetable packaging.
" box horse fresh Qingdao procurement director Liu Na said, vegetables, fruits and other fresh ingredients and general industrial products are different, there is no uniform standards, even the same tree apples are not the same, so standardized packaging is not easy.
the whole packaging process is divided into de-mud, de-leaf, over-scale, weighting, packaging, etc. , wherein, the mud-to-mud link can not be used with water, but with a towel.
weighting requires ensuring that the weight of the item is within the specified floating range and is time-consuming.
" so that our procurement staff need to undertake vegetable processing, quotation, accounting, cost negotiations, quality control and many other work, work pressure.
," Liu said.
, vice president of the Institute of Agricultural and Rural Research, said the outbreak has brought challenges to the up-and-down system of agricultural products on e-commerce platforms.
On the one hand, consumer demand for fresh vegetables and other ingredients online has soared, on the other hand, the epidemic prevention and control and other realities make many agricultural production areas there is a problem of slow sales, agricultural products supply and demand matching there is a short-term imbalance.
this time, e-commerce platform needs to open up the up-line supply chain of agricultural products, production area information, logistics data, distribution stations, human resources and other data nodes to rearrange the planning, to ensure that fresh agricultural products directly into the hands of consumers.
Daily Ukip partner and CFO Wang Wei believes that the upstream production capacity of China's agricultural products is huge, and it is not the production of fresh ingredients that needs to be solved urgently, but the problem of origin picking and processing and transportation brought about by the shortage of manpower, which requires concerted cooperation between all parties to ensure stable supply on the supply side.
, the General Office of the Ministry of Agriculture and Rural Affairs, the General Office of the Ministry of Transport and the General Office of the Ministry of Public Security jointly issued the Emergency Notice on Ensuring the Normal Circulation Order of "Cook Basket" Products and Agricultural Production Materials, calling for strict implementation of the "Green Channel" system to ensure the smooth transportation of fresh agricultural products and to ensure the normal circulation order of "Food Basket" products and agricultural production materials.
In order to alleviate the problem of manpower tension, on February 3, box horse fresh and Yunhai cuisine, Xibei and other food and beverage brands reached a "shared staff" cooperation, as of February 10, there have been more than 1800 employees of various enterprises to join the box horse fresh, officially on duty.
present, each fresh e-commerce platform has enabled the "shared staff" mode, so that after health screening, quarantine employees to join the temporary workforce, to promote the normal operation of the platform.
companies are also actively expanding their suppliers.
Daily excellent fresh related person in charge said that daily fresh has been urgently redloaded in Inner Mongolia, Yunnan, Shandong and other vegetable production areas of the source, the current platform of vegetable supply has increased from 500 tons to 1000 tons, fruit, grain and oil fast food also ensure adequate supply, and will continue to expand the direct mining base, increase the supply, rich supply types.
optimized service enhances the experience Consumers are more concerned with the purchase and delivery of fresh food security, many fresh platforms began to provide "contactless delivery" services.
received a mobile phone text message reminder, zhang Xinxia, who lives in Chengdu high-energy district, put on a mask out of the door, in front of the smart container near the south gate of the district, enter the pick-up code, a bag of fresh vegetables to get hands.
the bag of vegetables she had ordered online the night before and delivered them to the community container by courier this morning.
" is sometimes in the container pick-up, if the container is full, and the delivery staff agreed to put the courier somewhere.
" Zhang Xinxia said that since the outbreak, many fresh platforms began to offer "contactless delivery" services, in the App order page can choose the service, or directly contact the delivery staff by phone.
Yao Wei, secretary-general of the Commercial Industry Committee of the China Council for the Promotion of Trade, said that contactless distribution services, on the one hand, allow users to always easily enjoy instant distribution services and obtain the materials needed for life, on the other hand, avoid face-to-face contact, reduce risks and ensure the health and safety of consumers and distribution staff. according to the contactless distribution report released by
American Takeaway, from January 26 to February 8, orders for "contactless delivery" accounted for more than 80% of the total single volume, and 66% of users used "contactless delivery" services for each takeaway.
At present, the United States group takeaway has been "contactless distribution" upgraded to "contactless peace of mind delivery", in the original link based on the health of cooks, packers, riders, meal box disinfection and other security information, to the merchant side and distribution side of the "electronic card and physical card" form more transparent to the user, to ensure that no contact at the same time to achieve the whole process of food safety information visualization, traceable peace of mind distribution mode.
the outbreak, the fresh e-commerce platform has obtained a large number of new customers, order volume, customer unit price have significantly increased, how to further enhance the user experience is more important.
experts said that in the past, fresh e-commerce launched extremely fast, the pursuit of distribution of time-called and convenient, and during the epidemic prevention and control, consumers pay more attention to fresh food procurement, delivery safety, people will be more and more demand for services, in order to retain users, but also to continuously improve service quality, optimize the consumption experience.