Can mobile apps in the Internet + era open up a new blue ocean in the coatings industry?

4.
Operating APP brings more benefits to enterprises

In today's era when many people still don't understand the operation of corporate official websites, let alone operating corporate apps.
But from the perspective of the future development situation, since we can benefit enterprises by operating websites in the Internet era, there will inevitably be similar methods of operating APP in the mobile Internet era.

How to choose the app that suits you

The content display of the APP is divided into two ways: one is to be connected to the network to display the content; the other is written in the APP, which can be displayed without connecting to the Internet.
Purely using these two content display methods, the APPs of either method are respectively called: online APP and offline APP, and their respective representative APPs are:

Online APP——The enterprise official website APP; it is to make a WAP version for the enterprise official website, and then install a shell for it.
After the user installs such an APP, an application icon will appear directly on the mobile phone.
After clicking on it, the enterprise official website will be automatically accessed .

Offline APP-product display APP; it is to unify all the APP in the installation package of all the product information of the enterprise; after the installation, the customer can access the content information in the APP regardless of whether it is connected to the Internet.

However, in the actual process of making APP, whether it is an online APP or an offline APP, or an APP that is included in both display methods, it mainly depends on the needs.
However, in terms of form, it must be an APP in which two display modes coexist, which is more advanced and conducive to operation and promotion.

Three types of APP

Enterprise APP development requires enterprises to make trade-offs based on their own specific conditions and strategic planning.
The weight of enterprise APP mobile terminal in the company's long-term value is related to the strength of enterprise APP development, operation, and promotion in the future.
APP has become an indispensable corporate identity in the mobile Internet era.
More and more companies have become accustomed to using mobile client terminals (APP) as their brand image display window, launching corporate apps to occupy limited user mobile desktop resources.

1.
Functional APP

To a certain extent, functional APPs have solved a kind of technical demand of users or terminal service customers.

Analyze from two aspects:

1.
Technology is a weak demand.
The frequency of use determines.
The demand for technology by users and terminal service providers is a weak demand, not a strong demand; such a function cannot guarantee that they will use it every day.
The profit point of the model is difficult, and it is difficult to establish the basis of advertising revenue or all the long-tail theory from the large number of users and high-frequency use.

2.
The accuracy of the data.
Although there are various data screening, the accuracy of the data is difficult to solve at present.
The same question, ten responses, there will be ten answers.

2.
Information-based (media, professional knowledge) APP

Information (media, professional knowledge) has a lot of subdivisions, one is real-time news or other types of article delivery, the other is professional knowledge learning, professional knowledge learning, like a reference book, who will read it every day Reference book instead of checking it when you encounter a problem?

3.
Transactional APP

Transaction, this needless to say.
The frequency of purchase determines the number of times these apps are used.

In this subdivision, you will find that among these types of functions, only information is the most likely to improve user adhesion to a certain extent, and other functions are weakly demanded.
However, the current quality of information production is worth negotiating.

I believe that as more and more paint companies begin to pay attention to online marketing, how to efficiently and innovatively use social media to integrate brand and APP applications for integrated online marketing will be an important topic.
Nippon Paint, Dulux, and Zhuang Dianqi The case may bring a new vision and open up a new direction for the marketing of many traditional enterprises! (Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )