Capital keeps an eye on the "lazy house economy" compound condiment industry continues to attract gold

Under the influence of the new crown pneumonia epidemic, many post-90s and post-00s began to enter the kitchen.

Stimulated by new demand, the compound condiment track has been quite lively since the beginning of this year.

The battle for the local market of compound condiments kicks off

Behind the excitement of financing events in the field of compound condiments, brands and capital are eyeing young consumer groups under the "lazy house economy"

Since the beginning of this year, there have been many entrants, including capital bets such as Hillhouse, Jingwei China, and Xianfeng Evergreen, as well as the territorial expansion of old brands such as Haitian Flavor, Lee Kum Kee, and Fuling Mustard

At the same time, traditional companies that have been immersed in the condiment industry for many years have also joined the melee of taste upgrades

High growth, but the industry pattern is scattered and the concentration is low

According to Frost & Sullivan data, in 2020, the size of China's compound condiment market is about 150 billion yuan, with a compound annual growth rate of about 15.

The rapid growth is due to the huge market demand.

Although the demand is huge and the market is broad, the market share is low, the industry structure is scattered, and the concentration is low

The high-growth, new-demand and fragmented market landscape provides rare opportunities for startups

Chen Yun, vice president of Qingliu Capital, also said that the competition for hot pot bases is fierce at present, but the subdivisions of other compound condiments are still in a highly fragmented stage, and there are a lot of opportunities for categories and brands.

　　(Yao Yanan and Tang Ruyu)

"China Food News" (August 12, 2021 Edition 04)

(Editor in charge: Zhou Yan)