Change the profit model Wallpaper enterprise transformation road

China Paint Network
: See the wallpaper enterprises in the past year's overall report card, it is not difficult to find that some things are quietly changing. Most notably, corporate profits have fallen, and while some are growing at a high rate, most are slowing. Several years of experience summary seems to be the wallpaper enterprise transformation is imminent.
the development of wallpaper enterprises is not plain sailing, compared to the past, although the wallpaper industry now occupies more market share, with a higher degree of awareness, but this is not a healthy development model. This is mainly related to the development of wallpapers, a period of extensive development so that the wallpaper industry left a lot of historical problems, and now these old problems are hindering the development of wallpaper enterprises.
important period of economic and social transformation, wallpaper enterprises can not drop the chain at a critical moment. Keep up with the pace of social transformation and adjust the profit model of enterprises, so that is the right way to develop. On the one hand, wallpaper enterprise marketing strategy space is huge; On the other hand, industry growth has been squeezed. This tangle reflects that wallpaper enterprises in grasping the relationship between enterprise development and industry cycle is not yet mature, but also lack of experience. This requires wallpaper enterprises in accordance with the changing times, and constantly adjust the profit model.
to observe an enterprise's profitability and development ability, we can't just evaluate the scale of its factors of production. More important than the factors of production are new ideas and ideas with more economic value. If a wallpaper enterprise does not have a new concept, new ideas, then, it can not become a super enterprise. Without these things, there is not enough ability to integrate resources, there is not enough room for development.
the ability of wallpaper enterprises to develop profits, the most important thing is the history and scale of the investment of wallpaper enterprises in intangible assets. Intangible assets referred to here include: intellectual property rights in newly developed products and processes, corporate brands, data materials, the operating model of the enterprise's own organization, human resources development capabilities, i.e. training and appointment models.
wallpaper industry transformation road is very difficult, obviously reflected in some enterprises have not yet transformed the awareness. The investment of enterprises is no longer a visible return, but the investment and construction of intangible assets. Start the enterprise brand, rely on and products as important weapons, that is, the enterprise brand cultural construction and talent building.