Changfa Fengyuan wants to borrow "sweeping street mode" to do large-scale primary medicine circulation

　　"A lot of the varieties we sell are labeled, and some of our gross margins can reach 200% We hope to expand the influence of high-margin, individually labeled varieties by promoting this model and taking the boutique route Tao Jinping said that the circulation market of medicine the grass-roots has never been lacking in vitality .　　Hunan, a billion-dollar-scale pharmaceutical commercial enterprises, is hoping to use a small truck carrying a team of three people in the mountains in the "sweeping street" model, from the countryside surrounded the city, expand the influence of agents, licensing varieties, and seek longer-term growth.　　By "sweeping the street" push boutique a pickup truck, carrying three or four people, from 6 a.m., along the mountain road, through the villages in Hunan Province, the county and city, until the sun sets.　　This is the work of employees of Hunan Changfa Fengyuan Pharmaceutical Co., Ltd (hereinafter referred to as "Changfa Fengyuan") for a day in recent months.　　They are in the form of small teams, some people drive, some people are responsible for "talking about business", there are people to make records - in some areas of Hunan medicine distribution is relatively difficult, their own label or agent of medicine recommended to the local health stations, clinics, pharmacies and so on.　　Tao Jinping, general manager of Changfa Fengyuan, calls this "sweeping street mode".　　"In some mountainous areas of Hunan, distribution is relatively difficult, we have a car, direct distribution in place, carpet-type village-by-village "sweeping", each drugstore, clinic as long as 500 to 1000 yuan of goods Tao Jinping told the First Financial Daily.　　A three or four-person "sweeping street" team, each time to bring twenty or thirty varieties of medicine - these drugs mainly to calcium supplementation, zinc, agummal oral solution and other health care, health-based over-the-counter drugs, a month a car sales of more than 40,000 yuan, less than 10,000 yuan.　　"A lot of the varieties we sell are labeled, and some of our gross margins can reach 200% We hope to expand the influence of high-margin, individually labeled varieties by promoting this model and taking the boutique route Tao Jinping said that the current company's "sweeping street" model in Hunan's new, Anhua, Tealing, Yuxian, Puyang and other areas of acceptance is very high, mainly because they recommend to these medical institutions each time the total amount of drugs is not large, in the 500 yuan or so "We've been doing it once a month, and this time it's not selling well, and we'll give them another variety next time." "In the sales process, the sales staff responsible for the "main talk" is the core, they generally go to a certain village, will find a guide, do a survey "Generally our clerks are native-born locals, speak local swords, know the locals, to a clinic, how many patients, business is good, from the chat out of the data Tao Jinping said the clerks had previously worked in all walks of life and were attracting more people to join them.　　"After a week spent in a county, we would send human resources and finance to the site to pay, and the staff would be standing there, some people would get a thick pile of money, some of them just a little bit." Tao Jinping told reporters that the general commission will give a small team on a car 40 points, the main talk of the people to get the most "In this way, the people who would have made the record will also itch, want to try, then they can come to class, pay 20,000 yuan, we give a car." Even some people who see their relatives mix well will join in Tao Jinping said the current model has just developed, with 12 vehicles operating in some parts of Hunan They plan to do a good job of moduleing in two of the 14 prefectures in Hunan Province, build a model project, and then copy it.　　"More than 100 counties, to be equipped with more than 100 cars, we hope that the county general, city general also take our model to distribute, so much better than our own dozens of people." Tao Jinping's idea is to let other prefectures and districts study this model, while limiting their profit margins to 50% to 80% "So the cost and people we put in will be reduced, and they are our distributors, and they will naturally use our varieties, so that our varieties will have a great influence in a certain city." "If you are our county chief, do our varieties have no confidence, we will send a car, three people to do, you just eat and watch how much money they can earn a day In fact, originally about three or four thousand yuan a month salary, now a salesman can reach 78,000 yuan Tao Jinping said.　　In fact, this "sweeping street" model is actually "stealing" to come.　　"This model has been done for many years, we are nothing but running harder, more down a few villages Some enterprises pay attention to the city, county, we do not care about this cake, but choose to go down again, go to other people do not go to the place Tao Jinping said.　　At present, Changfa Fengyuan is preparing to promote this model in Chongqing, Chengdu, Hefei "To send a province over there, from the province to the whole area and one, the development of a car to two cars, similar to the insurance (rest assured) industry people with people Tao Jinping said.　　"The boat is good to turn around" In Tao Jinping's view, "sweeping the street mode" is just a long hair Fengyuan in the pharmaceutical industry to seek more development of an attempt.　　Established in 2007, Changfa Fengyuan, mainly chain pharmacies, single-body pharmacies, clinics, communities or individual open edthough clinics as the main customer, accounting for 60% of the proportion, the rest is the county-level-based public hospital skilled , such as county people's hospitals , county secondary hospitals, county maternal and child health hospitals .　　"Large state-owned enterprises can negotiate with hospitals , some enterprises even three months without a refund, then we can only pick some weak links to do." Hunan 100 counties, large enterprises can not all establish channels, there are always twenty or thirty counties with us a little better relationship Tao Jinping said.　　Changfa Fengyuan announced the 2013 sales of 70 million yuan, net profit margin of 5% to 8%, compared with 2010 to 2012 3 million, 10 million, more than 30 million yuan, the company is in the process of rapid development.　　At present, Changfa Fengyuan mainly and several brand pharmaceutical companies to do labels, including Chengde neck rehabilitation, the above-mentioned Xinjiang agumol oral solution and several Zhejiang pharmaceutical companies, in addition to Yunnan White Medicine (000538, stock bar) (000538 SZ) more than 120 varieties, Baiyunshan (600332, stock bar) (600332 SH) more than 30 varieties, 39 medicine (000999 SZ) more than 20 varieties of provincial agents, and with the Pharmaceutical Group, Shijiazhuang Pharmaceuticals have a certain cooperation.　　"We are a private enterprise, small body volume is good to turn around, which model is good to try which, has been updating the business model." Tao Jinping said, often a new exploration, only need to brew three months.　　Prior to 2010, Changfa Fengyuan agent of antibiotics products to do smoothly, but since then because of the failure to be shortlisted in the Hunan Province base drug catalog, many varieties of this stone sinking sea.　　Since then, Changfa Fengyuan has been constantly trying new models Tao Jinping said that the next step will be to try to enter the field of pharmacy custody, the goal is some annual sales of 30 million to 50 million yuan in the county center
hospital , the people's hospital , the second people hospital "Some hospitals to build new buildings, add new equipment, expand the scale, if the government can not financial support, our business is willing to give money In addition, Tao Jinping also envisions taking a stake in pharmaceutical companies, such as Guizhou and other western some remote, weak financial strength of the pharmaceutical companies.　　"We hope that in 2015 the new version of GSP (
Pharmaceuticals Management Practices) before the expiration of the certification problem to solve the problem, invest 20 million yuan in temperature control and other hardware, so as to meet the standards From 2016 to 2017, the company's size is set to reach 800 million yuan Tao Jinping believes that as long as the company in some of the quality varieties of the expansion of influence, to achieve this number is not difficult.　　"For example, ancient Han health essence, a year in Hunan sales of 300 million yuan, we are now only the agent in Changsha region, if you can copy the above model successfully, you can get more agent selling rights manufacturers Tao Jinping said (Edit: Son of Wood)