Channel diversification, wardrobe enterprises how to make efforts to develop?

China Paint Network
News: In China's business community, everyone knows that "the channel of the world" famous saying, it can be seen that the channel construction in the enterprise marketing occupies an absolute victory in the important weight, and the current development of e-commerce, has also become a number of wardrobe enterprises to try a new starting point. Now more and more enterprises are beginning to realize the importance of marketing channels, but wardrobe enterprises in the process of expanding channels, more need to learn to avoid the risks.
years, wardrobe sales channels are still concentrated in the store, with a certain strength and reputation of the wardrobe enterprises to speed up the pace of entering large stores. Insiders believe that: brand wardrobe choice in the brand store to open stores, on the one hand, want to use the strong appeal of the store to build their own brand influence; On the other hand, it also takes into account the store environment, marketing and service systems, such as easy business operations.
, but as the store rents are getting higher and higher, the store continues to open stores, raw materials, logistics costs are also growing. High water, bring is the wardrobe industry channels of high costs. In the wardrobe and store relationship, the enterprise can not help but have a few dependence on helplessness.
years, more and more wardrobe enterprises will focus on the development of independent shop management and management. The chairman of a wardrobe brand said: "The standard store is a platform to enhance services, and the second is through a unified price system to restrain the bad behavior of each store." Through the unified system of quality assurance, unified standards of after-sales service, as well as common public concern, supervision, this is the store model we want to build. In
fact, the opportunity and adjustment of the self-employed shop model coexist, the development of the self-employed shop is like a double-edged sword, the economic and human costs of the self-employed shop channel will also become an important factor to test the development of enterprises. In today's society, the labor costs of a store are also increasing. Similarly, the support and training of each store is also an important input to the cost. The cost of unit quantity becomes higher, and the cost of unit sales becomes higher, which seems to become a vicious circle of channels.
many cities in the commercial housing from rough room to fine decoration room gradually changed. Wardrobe products in the fine decoration project in the proportion of application is growing, construction projects have become a very important channel to promote wardrobe products.
In the treatment of emerging e-commerce channels, some wardrobe enterprises think that e-commerce performance is relatively poor, materials, details, installation effects, etc. can not be displayed, the entire wardrobe industry e-commerce has this limitation. Others believe that e-commerce must be the new business model of the future. The channel chain flows from the dealer to the terminal, like the water, and ultimately to the consumer. Grasp the current consumer's e-commerce consumption habits, will always be in line with the future direction of development.
many wardrobe enterprises began to test water and electricity channels, but at present no one has found a suitable way and model for development. In the future, wardrobe companies will have to explore a number of models, including expression. Efforts to break through the limitations of the display, so that the expression of e-commerce system to achieve a certain breakthrough.
the diversified marketing model further promotes the healthy development of competition. Increasing channel costs and homogenized products have weakened the competitiveness of wardrobe enterprises in the end market, so the importance of channel construction is also increasingly apparent, building a strong flat channel, providing multiple types of channel experience or can become a new direction of wardrobe enterprise upgrade transformation.