Charge the food opportunities behind mental health problems such as mental health problems such as brain power age charging and stress anxiety!

, consumers around the world, including in the Asia-Pacific region, are talking extensively about mental health issues such as stress, anxiety, and depression, which are side effects of consumer efforts to meet the expectations of today's society. A new study funded by China's National Health Council and the Ministry of Science and Technology has found that mental health problems such as depression and anxiety are on the rise in China. There is no doubt that mental health has become the biggest social problem.so
can
Heal peoplewhat role can food play in this human evolution, and what business opportunities will this bring to the food and beverage industry?Recently,
Mintel
released "Charging Brains: Innovation in the Brain Age in the Asia-Pacific Region", which provides a detailed summary of the innovation opportunities that social issues such as stress and anxiety bring to consumer goods such as food, beverage and beauty, starting with the three scenarios of modern consumers and their work, rest and entertainment.The emergence of a new round of social problems could herald a reshuffle of the new landscape, with only those who can solve the problem winning, so
Foodaily
Daily Food network
ID
:
foodaily
) will compile and share this report from a food and beverage perspective, hoping to help you get ahead of the opportunity."1Work Scenario: FocusConsumer Demand: Focus, Improve Productivity Mental health problems are associated with a growing lack of concentration and attention among consumers, and the reason behind this is that people's mental state is closely linked to behavioral performance.consumers are increasingly turning to everyday diets and food and beverage products that help calm people' moods, re-focus and increase productivity. What you eat and how you eat will greatly affect people's mood and feelings. For example, many elements of the Korean temple diet reflect current dietary trends, namely local production, vegan, natural, current and sustainable. It is said that this kind of diet can make people's minds clear and get spiritual energy, should be grateful and awe when eating, do not indulge in the food itself.addition, in China and India, there is an inextricable relationship between stress and snacking. More than four-fifths (
84 per cent
) of Chinese consumers say snacking makes them happy, more than a quarter of Indian consumers reduce stress by eating salty snacks, and a third of Indian consumers relax by snacking, according to the inment study.ingredients:
B
vitamins,
omega-
, caffeine, L-
...Neurotransmitters in the brain, such as serotonin and dopamine, affect how we feel and think, and neurotransmitter levels are often affected by the body's dietary intake.note that the body's essential fatty acids are directly related to the functioning of the brain, magnesium can help reduce anxiety, and
B
vitamins are associated with energy release. Fluctuations in blood sugar levels can also affect the body's energy levels, leading to irritability, impulsivity and inattence. Many different types of food contain behavioral-altering ingredients, such as alcohol, that can lead to stress, anxiety, and even depression.image source:
nootropicaidhas great potential for application because of the potential for an ingredient that may have the power to help the body improve attention and concentration. These ingredients, known as puzzles, are being used to improve cognitive ability. The puzzle component
nootropics
) derives from the Greek word
and is a compound that enhances brain functions such as concentration, alertness, memory, initiative, and attention time.caffeine and L-theanine are considered noobial ingredients because they help boost the spirit. Caffeine is a well-known stimulus that is said to improve cognitive ability. L-theanine is an amino acid found in tea that is thought to reduce stress, relax the body, improve sleep quality, prolong concentration time, and reduce some of the adverse side effects of caffeine.other noobiome components, including
B
vitamins, choline, and
omega-3
fatty acids, are thought to be good for cognitive health, and more recently, they have been used along with other noobiomes to optimize brain function.Product Case: Healthy CoffeeGuy
Decaffeinated Puzzle Coffee, South AfricaThis caffeinated coffee product contains a carefully selected, well-researched blend of natural puzzle amino acids, herbs, and nutrients. Brand said that the puzzle component can improve the body's cognitive function, especially memory, creativity, enterprising and other executive functions.Photo Source:
Healthy Coffee Guy
Official Websiteārepa
Puzzle Drinks, New Zealand National Food Technology Company
ārepa
hopes to become the world's most iconic mental health brand with its dedicated formula and science-based realism. The drink is said to
"
calm and clear-headed in the face of stress
"
. Its main ingredients include L-tealine
SUNTHEANINE®
, New Zealand pine bark extract
ENZOGENOL®
, New Zealand
NEUROBERRY®
juice and New Zealand blackcurrant extract.Photo Source:
ārepa
.3 Squirrels
"
2nd
Brain

"
Nut Biprotein Coffee Milk Drink, ChinaChina's leading nut brand, Three Squirrels, has made its first foray into the beverage industry with its
2
brain coffee drink, a functional nut coffee product that tackles brain health problems and contains medium chain triglycerides, protein and dietary fiber.chain triglycerides (
MCT
) and ketogenic diets also help promote brain performance. Mid-chain triglycerides are mainly derived from coconuts and are a ketogenic-friendly type of fat that deserves attention. They are metabolized differently in the body than long-chain fatty acids and may therefore have some health benefits of concern. Proponation of medium-chain triglycerides say the fat provides energy and even enhances cognitive function.Photo Source: Tmall 2Rest Scenes: Mental RestConsumer Demand: Quality Sleep, True Relaxation After decades of sleep research, people are more aware of the body's repair function and how sleep affects people's memory, mood, and overall daily performance.development of science and technology has further promoted sleep-related research. The general sleep tracker product divides sleep into multiple cycles between deep sleep (recovery function) and rapid eye movement (helps with memory). Modern habits revolve around the use of technology and gadgets. While technology and gadgets have brought many conveniences, they have also had a negative impact on people's lives. Sleep patterns and biological rhythms are disrupted, leading to decreased levels of energy and concentration. In addition, urban stress factors such as work anxiety and environmental pollution and traffic congestion can also affect sleep habits.based on an understanding of the link between sleep and expressiveness, brands have more opportunities to introduce more solutions around the concept of sleep.ingredients: sour cherry juice, adapt to the original
...lsour cherry juicefound that sour cherry juice can help alleviate insomnia. Improving sleep characteristics may be a valuable marketing point for sour cherry juice, a natural ingredient that may appeal to parents who need good sleep but worry that dependence on drugs may affect their parents who take care of their children at night. Other sleep-contributing ingredients are L-Tealine, Golden Peach, Magnesium, Hops and Lemon-scented Mint. l adapting to the we have also seen the adaptations begin to be increasingly used in food and beverages to help consumers cope with the pressures of the modern lifestyle. Adaptation is an emerging hot word in the field of health and wellness. Although there is no standard definition, adaptation is often seen as any component that can help the body cope better with physical or mental stress. As social pressures become more and more prominent in people's mental state, more and more food and beverage manufacturers are introducing adaptive products to help struggling consumers better control stress and get quality rest and relaxation. Demand is particularly strong among the younger generation of consumers, with
48 per cent of
of Australian millennials wanting to reduce stress, up from
38 per cent of non-millennial urban dwellers in Australia, according to the
inmindion study. common adaptive ingredients: Saint-Rolle, South African intoxicated eggplant, margarine, curcumin, ginseng, reishi; image Source:
Google Product Case: Cherry Performer
Sour Cherry Juice, U.S. This is a
100%
juice drink that helps your body recover.
Cherry Performer
says sour cherries contain a lot of melatonin, which helps improve sleep and restore energy. Photo Source:
Google Good NightDrink'n'Dream
Hops and Lemon-scented Mint Drinks, Philippines This drink contains hops and lemon-scented mint ingredients to help reduce stress and promote a safe sleep. Photo Source:
Google Xplor
Sugar-Free St. Lore Saffron Seeds Cookie, India This cookie contains Saint Lore, an ingredient known for its excellent stress relief and antioxidant properties. photo source:
flipkart Asah
Dodekamin
original beverage, Japan this drink is rich in
12
ingredients, including maka, ginseng Guanana, arginine, caffeine, bee pulp, vitamin
B6
, vitamin
C
, niphosphonate, resine, isoleline and proline can provide the necessary energy for the human body. Photo Source:
Rakuten 3 Entertainment Scene: Entering the Best Emotions Consumer Demand: Seeking
" " with Products and Services In order to achieve higher goals, more and more consumers are looking for ways to improve their mental health. Keeping your emotions at their best and keeping pace with your family and community is a top priority for consumers today. Many people now believe that happiness is the ideal state of life, hoping to use the relevant services and products to maintain their best balance. , a number of solutions have been introduced to improve consumer sentiment to some extent. It is well known that pets can bring emotional support to people and help people to look at problems rationally; In China's
hahak Huskyk Cafe
, for example, customers can enjoy a dozen huskys while enjoying unlimited soft drinks. Husky Cafe
Hahak Huskyk Cafe
, pictured:
PLAY HARD "
Pay for Your Mood highlights how consumers are increasingly focusing on their emotional health and actively looking for ways to help maintain it. In view of this, companies and brands need to introduce new food and beverage products that not only remove stress, but also improve consumer sentiment. The food consumed
affect
consumers
and
this reason