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In May, Sinopec Huazhong accurately researched and judged the market trend.
In that month, Sinopec and South Korea completed the auction of 1,792 tons of styrene, with a total price increase of 137,000 yuan, helping the company to increase both volume and price
.
According to the company's operation and deployment, the Chemical Sales Huazhong Organic Chemical Department, combined with the characteristics of styrene customer channels, small business scale, and rapid market fluctuations, conducts styrene auction sales business around "quantity" and "quality"
.
One is to actively promote the "quantitative" change
.
Through Petrochemical e-Trade and Strait Petrochemical, respectively, the auction sales were carried out, and the platform was used to break the regional restrictions of the market, so as to ensure the smooth development of the auction sales with a sufficient number of customer groups
.
The second is to strive to promote "qualitative" change
.
On the basis of a certain scale of customers, the optimal sales channels are found through auction sales to ensure that the transaction price is in line with the current market level
.
In the follow-up, Huazhong Huazhong will further optimize the auction sales business model, balance the proportion of contracts and auction resources, and continue to do a good job in helping enterprises to improve quality and efficiency
.
