Children's paint has gradually become homogenized from fashion decoration.

China Paint Network
News: Now the rise of decoration
ntcolor s '#0000FF' children's paint fashion health decoration. Winter is the beginning of the decoration season, good at making concept marketing business to seize the psychology of customers, the market is still feng shui, including children's housing
soption
market is a typical. High prices With the mass media attention to indoor decoration pollution accident, people pay more and more attention to the choice of raw materials such as paint, especially children's room decoration is more inclined to buy the market has a clear label of children's paint, even if the price is higher than ordinary paint at all costs. Reporters in The Beijing area of several
paint brand
stores learned that these stores because the brand is loud, a full range of products by consumers, but the first time into the store consumers see a fog, because under the low-carbon banner of the same brand of paint on more than ten kinds, such as "children's formula paint," "biogene coating," "clean taste paint," "zero VOC (organic volatile) paint" and so on. The author came to a street of ten miles of river building materials, in a metal paint supermarket and folk music building materials market, have shown a prosperous situation of children's paint products sales. Whether it is foreign brands Dolezal, Fenlin, Flegge, PPG Master Paint, China Resources, or local brands Jiabao, Mei Tushi, Fua, Jinlanhai, etc., have launched one or two products for children's room decoration. The words "Children's Room" are clearly marked on the promotional pages and packaging buckets of these products. Products also have their own selling points, such as Doles full-effect children's paint main "natural bamboo charcoal factor, effective and easy scrubbing, expert color scheme", the United States PPG master paint to "super cover, more than 1800 kinds of mature color alternatives" and so on. Children's paints are often twice or more expensive than regular
latex paints because
are driven by the market. For example: the market 5L fuya health children's bedroom paint price of 288 yuan, while the same brand of ordinary
interior wall paint
only 130 yuan; Although children's paint is aristocratic in price, buyers are still happy to choose. Sales staff Ms. Li told the China Union Business Daily that in recent years, more and more consumers choose children's paint to paint children's rooms and even complete houses, there are some newly built and newly renovated kindergartens under pressure to choose to use children's paint, of course, these consumers are very strict environmental protection requirements of the middle and high-end consumer groups, now shopping for children's paint is becoming a fashion. Homogenized products for such a plausible fashion pursuit, consumers' choice is value for money or not worth it? The head of a well-known brand told reporters that in the paint market, concept speculation has always existed, and good concepts can indeed bring a certain amount of sales. Although the children's paint market in China has just started, but according to this reporter understand that the enterprises play the children's paint brand has nearly 20, whether it is a large international brand, or small well-known national enterprises, will expand the children's paint market, as a far-reaching development of enterprises a magic trick. Of course, there is no shortage of small brands on the market fish fishing behavior. There are even fake and inferior products for the pursuit of high profits to take risks, August 22, Beijing Fangshan sinus shop a manufacturing of counterfeit paint nest was investigated, the nest mainly produced products mainly concentrated in Doles and Fua and other well-known brands. This year due to the impact of the environment, manufacturers' profit margins have declined, the pressure of large enterprises also exist, small and medium-sized enterprises are more difficult. And children's paint as a high-end products, its core is a higher environmental protection requirements, so into the production of children's paint enterprises will inevitably face technical and cost pressure, which is the vast majority of private enterprises in the industry is a huge challenge; Like some international well-known brands "Libang", "Doles" and so on in the domestic market promotion, the concept of the children's market has not been highlighted. Reporters in the visit learned that many dealers, including manufacturers, children paint has a kind of helplessness. Children's paint like a hot potato, shouting very loud, but not competitive, just a "sales card" gimmick.
coatings manufacturers
although they have realized that there are huge business opportunities in the children's paint market, but really to develop and promote this market is very few. More enterprises just follow the trend, see others push children paint money to earn, their products named children's paint. In fact, in the high-end product segment ahead of some enterprises, the concept of children's paint is not clear, slogan, homogenization of the phenomenon is still obvious. So much so that the concept of children's paint is not well highlighted. For many dealers, the so-called children's paint is not real, it is difficult to obtain the industry's inner recognition. Sales staff in the introduction of products, based on the concept of the hollowness and lack of knowledge, it is difficult to accurately express to consumers what is children's paint, what characteristics, and consumers can only learn from the brand and advertising, the final understanding is still at a dazed stage. Paint market standards are missing at present, the children's paint market has no standards to rely on, the selling point of each brand is nothing more than "VOC 0" or "low VOC"; When the reporter asked what is different between children's paint and ordinary paint, sales staff's answer is "more environmentally friendly, richer colors", more professional will answer "easy scrub". Specific data on product testing reports or hazardous substances were not available. There are even small brands of plain paint and children's paint in exactly the same packaging, only on the bucket cover with stickers to write children's paint words. Reporters in the paint genealogy did not query the trace of children's paint, you can imagine the lack of industry standards for children's paint products. On October 1 last year, China's first "toy paint in the limit of harmful substances" mandatory national standards officially implemented, but for children's room
built-in paint
national standards or industry standards have not been issued. At present,
coating enterprises
implementation is still the 2008 revision of the "interior decoration material interior wall paint limit" this universal national standard, can not provide specific specifications for children's paint and other products. Reporters to the relevant departments learned that "children's furniture general technical conditions" is expected to be introduced by the end of 2011. For the first time, it will be made clear that children's furniture should be suitable for children between 3 and 14 years of age, and the standard includes 9 parts, such as limits of toxic and harmful substances and the use of safety warning signs. In particular, there are more stringent restrictions on the control of toxic and harmful substances. The limit of toxic and harmful substances is mainly aimed at formaldehyde, soluble heavy metals and other 10 kinds of substances, and children's toys related requirements are similar. In addition, the standard also for some software furniture dyes, PH values, etc. will put forward specific requirements.