Chili ice cream taste fresh experts: vanilla chocolate and other traditional flavors still dominate.

Original title: Chili ice cream taste fresh experts: vanilla chocolate and other traditional flavors still accounted for the mainstream
summer arrived, cold drinks appear. It would be normal to classify ice cream as a sweet, and this year, chili-flavoured ice cream has become a "black horse" trying to grab the cold drink market. Beijing Morning Post reporter visited the market found that, from the shape to taste, this year's strange ice cream a lot of tricks.
experience: Chili-flavored ice cream sweet with spicy
"it tastes chocolatey, but it's spicy when swallowed. A few days ago, Ms. Jiang, a citizen, "bravely" tried a chili-flavored ice cream, so to describe its taste.
Beijing Morning Post reporter visited the market found that this summer's cold drinks are particularly many, from the shape to taste frequently appear strange new products. In a convenience store near Beixinqiao, the reporter found the figure of chili-flavored ice cream, 4 yuan a. Open the black packaging to see that the rectangular ice cream is divided into two parts, the upper half is brown, the bottom half is white. The brown part is chocolate, and the spicy taste slowly manifests itself in the sweetness. But the spicy taste is not heavy, basically ice cream melts in the mouth, the mouth is only simple sweet, stomach and eso channel is not spicy feeling. When you eat the white part, the sweetness gradually increases, and the more spicy it becomes, the lighter it becomes. According to convenience store staff, chili ice cream in the store is not a popular product, a day can sell about 10, "most of them are fresh, there are many people do not want to try."
evaluation: ice fire two days VS is not spicy enough
in the e-commerce platform can also buy this chili-flavored ice cream, 30 units sold for 148 yuan. But even in the brand's flagship store, there are only 16 monthly sales.
the chili-flavored ice cream taste? People's opinions are different. Some people use the term "ice and fire two days" to describe, and some people feel that it is not spicy enough. Ms. Jiang, a citizen, found this taste strange, "Is this a summer or a fire?" And on the network, chili-flavored ice cream has attracted netizens to open the brain hole, "the people of Hunan said stinky tofu should appear!" Oh, if you don't think it's hot enough, just eat it with a dry spicy dish!" I support Mom, it's out of ice cream I buy a box!"
. In addition to chili ice cream, an egg, cookie sandwich... These names, which don't seem to have nothing to do with cold drinks, are new ice cream items of the year. In addition to the strange taste, many new products also have incredible shapes and ingredients.
: Traditional tastes still dominate
although there are many strange varieties on the market, in fact, traditional basic flavors still occupy the mainstream position. Zhu Baowei, a senior researcher at the Long pin tin market research center, said the worldwide survey showed that although there were differences before and after the rankings, vanilla, strawberries, chocolate and milk still made up the top four in the market share of ice cream flavors. In 2016, China's ice cream industry sales exceeded 110 billion yuan. "New and exotic flavors come up every year, but they're just niche products, " says Zhu Baowei, who says sales of such goods are mainly on ad attempted purchases, including some that feel strange but slowly accepted when they first appear.
that the change in ice cream tastes is largely driven by increased consumption. For example, durian ice cream, as durian in the hearts of consumers more awareness and acceptance, this taste of cold drinks are more and more. Yoghurt flavours have also emerged in the last two years, gradually expanding market share since 2014. Zhu Baowei analysis, consumers pay more and more attention to health, coupled with the product also began to change from the original "yogurt flavor" to "yogurt ingredients", so yogurt-flavored ice cream has become a "black horse." (Reporter Xiao Dan)