China Dietary Nutritional Supplement Development Report: A comprehensive analysis of industry trends

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pixabayWith the development of China's economy and demographic changes, the health industry has ushered in a new opportunity for development, according to statistics, in
2018
China's dietary nutrition supplement industry reached
460
billion yuan.8June
, the Medical Insurance Chamber of Commerce issued the full text of the Dietary Nutritional Supplements Industry Development Report (
2019
), which provides a comprehensive combing and analysis of the market situation and international trade situation of the dietary nutrition supplements industry, and prejudgs the industry trends from the perspective of development. The report's
2018
the domestic dietary supplement market and export data for popular categories are compiled below.2018
China's dietary nutrition supplement market size With the popularization of the concept of national prevention and treatment of unpathic diseases, the increase of the elderly population and people's attention to physical health, more and more consumers began to consciously use nutritious health food, health food consumption capacity is in a steady rise.statistics, China's dietary nutrition supplement industry annual growth rate of
10%-15%
, of which,
2018
, the market size exceeded
460
billion yuan, plus functional foods (
QS/SC
), specialty foods such as special medical purposes,
the total market size in
2018
exceeded
750 billion yuan.2010-2018
China's dietary nutrition supplement market size China's dietary nutrition supplement industry status quo 1
, the number of product approvals during the policy adjustment period decreased significantly as of the end of
2018
, with the "blue hat" registration approved There are
17470
health food products, of which
16690
domestic,
780
imports, import record
44
products, domestic record
1398
. Among
products approved in
2018 are mostly products that are registered or filed for renewal, and only
3
newly approved products. As can be seen from the number
of products approved by the health food regulatory authorities in the calendar year from
1996 to
2018
, the number of approved products has changed significantly, with more approvals in
2004
and
2014 and
, and a significant decrease in the number of approvals during the policy adjustment period.approved health food function ranking of the top five are: enhance immunity, relieve physical fatigue, auxiliary blood lipid reduction, antioxidant, urination. It is clear from the figure that immunity enhancement is the highest proportion of approved health food functions, accounting for
31.9%
, followed by the reduction of physical fatigue and auxiliary blood lipid reduction, other functions approved relatively few products.2018
health food function map 2
, health food filing system has attracted much attention since
2016

July

1
, the new "health food registration and filing management measures" promulgated since the implementation of the health food filing system has attracted industry attention. Subject to factors such as policy adjustment
and the lag in the introduction of related supporting policies, the first imported recorded products were not licensed until
december
,
,
, 2017, and the number of filings since then was at a rapid growth stage. Of these,


243,
products filed in 2017 and
1,144,
products filed in
in 2018 and
, an increase of
371%
.2018
China's dietary supplement exports The Asian dietary nutrition supplement market has now surpassed Europe as the world's second largest dietary nutrition supplement consumption market, while China is Asia's largest dietary nutrition supplement consumption market.
2018
, China's imports and exports of dietary nutrition supplements reached
468
billion U.S. dollars, an increase of
31.5%
year-on-year, a record high. Among them, the export value of
1.6
7 billion U.S. dollars, an increase of
21.8%
year-on-year in
2017
;In
2018, the top ten exports of nutritional health food industryraw materials are the quality assurance and basis of dietary nutrition supplements, dietary nutrition supplements mainly include raw materials: vitamins, minerals, amino acids, extracts (plants, animals), probiotics and so on. Among them, China has a strong advantage in the production and export of dietary supplement raw materials such as vitamins, amino acids and plant extracts. Among raw material exports, extracts

showed an "explosive" growth in
2018, with exports increasing from $
2.01 billion in 20
17
to $
2.368
billion, up from
4.33 percent
to
17.7 billion U.S. dollars. 9%
, in terms of export varieties, the top 10 hot varieties are stevia leaf extract, eucalyptus oil, molte alcohol, licorice extract, life-long chrysanthemum extract, cranberry extract, orange peel glycoside, ginkgo biloba extract, reed extract, with a total export value of more than
10
billion U.S. dollars, close to
50% of the extract exports
Exports of vitamin raw materials amounted to US$
3.44
billion, an increase of
8.85 percent year
. Exports of sulphate cartilage amounted to US$
204
billion, while exports of amino acid raw materials amounted to US$
2.57
billion, an increase of
10.69% year-on-year
.2018
dietary nutritional supplement raw materials export ranking exports of specific raw materials 1
, vitaminfrom
2018
vitamin raw materials exports, vitamin
E
, vitamin
C
,
D-
Pan-acid exports are large, in terms of growth rate, vitamin
A
exports increased by
70.44%
year-on-year, followed by vitamin
E
, with a growth rate of
41.4%
, and particulate or coated vitamin
C
growth rate of
39.97%
. Vitamin
D
and vitamin
C
esters and other exports decreased significantly, by
25.15%
and
21.42%
.2018
exports of various types of vitamin raw materials 2,
, plant extracts customs statistics show that
2018
China's plant extracts import and export volume
3094
billion U.S. dollars, an increase of
18.26%

;
.8 billion U.S. dollars, up
17.79 percent year-on-year
, imports
726
billion, up
19.8 percent year-on-year
, and surplus reached
1.641 billion
U.S. dollars, up
16.92 percent
.
from

to
2018
, the import and export volume of plant extracts showed a steady increase, especially in
the growth rate of extracts reached
18.6% in
2018
. 2018
export data for large varieties of extracts 2018
, China exported extract products to
147
countries and regions. Asia, Europe and North America are the main export markets, accounting for nearly 90% of exports. Asia is the largest market for extract exports.
2018
, China's exports to Asia amounted to US$
1,083
billion, accounting for
45.74 percent of total exports,
, an increase of
21.51 percent
. Second, exports to the North American market ranked second, with total exports of US$
551
billion, an increase of
15.11%
. Exports to the European market amounted
508 million
, an increase of 14.32%
year-on-
. Overall, China
exports to
continents showed a general upward trend in 2018. Among the export varieties, the top ten are stevia leaf extract, eucalyptus oil, sterol, licorice extract, life-long chrysanthemum extract, cranberry extract, orange peel glycoside, ginkgo biloba extract, reed extract, with a total export value of more than billion U.S. dollars, close to
50%
of the extract exports. Among them, stevia leaf extract, eucalyptus oil, sterol exports have exceeded
2
billion U.S. dollars.
In 2018 and
, essential oil extracts had a strong momentum, and the export prices of eucalyptus oil and menthol increased rapidly, directly driving the export volume up, with both varieties entering the total range of exports
amino acids were US$

2.5
6 billion in 2018 and 2018, an increase of
10.7% year-on-year,
. According to customs data, China's exports of amino acid raw materials in addition to
2015
, from
2011
to
2018
is an increasing state year by year.
growth in
2016 was large, and the growth rate in the last two years has decreased. 2018
, China's amino acid raw materials are mainly exported to Asia and Europe. By country, the top exporters were the United States, the Netherlands, Thailand, Germany, Vietnam, India, Japan, South Korea, Indonesia and Belgium, with Germany, India, South Korea and Belgium growing more, with
47.6%
, 40.1%
,
40.6%
,
93.1%
. 2018
exports of different types of amino acid raw materials 4
, coenzyme
Q10 So far, China is the world's leading supplier of coenzyme
Q10
, the world's six largest suppliers of coenzyme
Q10
, China accounted for five.
2018
, China's coenzyme
Q10
exports amounted to US$
150.
3 million, a slight decrease from

2017. 2014-2018 coenzyme

Q10
exports