my country's construction and wood coatings show a steady growth trend

According to BCC research's report "wood coatings: technology and application market", China's growing construction activities and demand for protective coatings are two factors that promote the expansion of wood and building coatings industry The market expects a CAGR of 6.5% by 2023 At present, China's construction and wood coatings market presents the following development status: industry merger and acquisition behavior is increasing Due to the low concentration of the coating industry, the number of M & A transactions in the coating industry has been increasing in recent years, showing the following main forms of M & A: M & A among foreign enterprises with the nature of strengthening special business; M & A among domestic leading enterprises acquired by international large companies with the nature of relative monopoly in local market; M & A among domestic large companies with the nature of regional market expansion In order to achieve the expansion of business areas, large enterprises with professional complementarity should acquire local markets or small and medium-sized enterprises with certain influence in professional markets In the future, with the continuous expansion of the scale and strength of some excellent enterprises, mergers and acquisitions between industries will become increasingly frequent At the same time of scale and business expansion, enterprise risk awareness is also constantly strengthened In order to cope with the ever-changing economic environment, market environment and policy environment, the importance of information collection, sorting, evaluation and decision-making is strengthened Speed up the adjustment of product demand structure In recent years, the state has made further strategic adjustments to the product structure of architectural coatings and wood coatings, phased out a number of backward production processes, seriously polluted products and old devices, and adopted advanced and applicable new processes and technologies to transform traditional and old products Through the above strategic adjustments, the proportion of synthetic resin coatings has increased from 70% to more than 80% In the aspect of architectural coatings, in order to meet the needs of building high-rise and improve the weatherability of architectural coatings, the varieties of weatherability and corrosion resistance based on organosilicon and fluorocarbon resin are gradually developed, which are expected to occupy a large market of architectural coatings in the future; in the aspect of wood coatings, the proportion of environmental protection and health coatings such as water-based coatings will gradually expand As the quality of raw and auxiliary materials such as resin, pigments and fillers, additives, etc for coating directly affects the quality of coating, raw materials become an important factor for the development of high-end products in the coating industry Competitive mainstream: brand and comprehensive service ability After decades of rapid development, brand competition has become one of the main means of competition among enterprises Differentiation and low-cost competition, the two main means of competition, have been integrated into the brand competition, which makes the transition from the tangible competition among many enterprises at the low level of the industry to the intangible competition among large enterprises; the market demand will also change from the material demand to the cultural spirit Demand extension, from the overall product design and effect design, from the full range of pre-sale and after-sale services, to the construction, and finally to the integrated marketing mode At the same time, the connotation of products is expanding, and the connotation of management is extending The increasingly personalized, diversified and simplified needs of customers require enterprises to meet the requirements of customers from the whole business process, and constantly provide new values for customers in multiple dimensions.