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    Home > Coatings News > Paints and Coatings Market > China's coating enterprises and paint agents face many problems!

    China's coating enterprises and paint agents face many problems!

    • Last Update: 2020-09-02
    • Source: Internet
    • Author: User
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    Although the current domestic
    coatings
    market demand is huge, the market prospects are good, but objective analysis, China's
    paint enterprises
    and
    coating agent
    business face many problems and contradictions, the situation is still quite serious. The market as many brands have become paint agents "heart disease", in the face of these "sickness", paint agents can not find a "cure" way, can only wait to be eliminated. No matter which market you visit, the most complained about by agents are "business is not good to do", "the environment is depressed", "too many brands, competition is too fierce", "profits are getting thinner" and so on.
    , business is relative or not. First of all, the real estate industry, in the ravages of the economic crisis obviously towards weakness, tend to rationalize. The paint industry, as the main dependent industry of real estate, is experiencing the most serious obstacles to development since the 1990s, it is clear that compared with previous years, the continued decline of real estate paint enterprises,
    glycer brand
    , paint business to the development of the trough.
    followed by brands and products. Domestic paint enterprises as many as tens of thousands, most manufacturers of small-scale high-cost, low-tech, lack of brand effect. At the same time, the lack of brand product protection, agency system is not perfect, unreasonable product prices, market management irregularities, etc. , is also hindering the current development of the paint industry. Products have become a large number of "sickness", as far as the home decoration market, as a wall decoration material, not only has
    latex paint
    , but also art wallpaper, wallpaper, diatom mud, wallpaper and other materials. The market share of the cake is fixed, but many "dividers" on this cake, in this case, "whether it is a business, or agents, no day is better."
    increasing market competition, in the paint market paint brands, but the real name of influential brands are still relatively few. Most agents are "back to the tree good cool" mentality, competing for agents of large brands. Now many paint shops in the same market are acting for the same brand. In this case, how to solve all kinds of difficulties, this is the second and third-line brand agents need to think. County is a particularly obvious personal relationship of the region, county is not big but many brands, consumers follow the trend of serious, only recognize the brand and human feelings, in fact, know nothing about the product. This makes many agents in the sales of the biggest problem. Because the county town small
    paint
    shop more, in addition to the domestic second- and third-line brands to this small county town, visibility will not be able to improve for a while, the owners of these second- and third-line brands have concerns.
    shows the importance of "brand". It is believed that "brand building" is not a nihilly flamboyation, nor is it a silly work behind closed doors; There are many ways to improve brand competitiveness, such as quality, innovation, service, professional and so on. At this point someone will say that these are known to all. But I would like to ask: How many more people have done it?
    in the increasingly white heat of the market competition paint industry, the survival of the fittest has become inevitable, but the market has great potential and still to be standardized place. The future paint agency industry will be more standardized, more diversified products to meet the needs of different levels of consumers. With the fierce competition in the market, each brand can only find their own areas of expertise in the market, play their own advantages, in order to be based on the market.
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