China's environmental protection paint market chaos "green low carbon" into a number of enterprises fooling magic weapon

China Paint Network
News: Green environmental protection
paint
"prospect" attractive, at home and abroad major
paint factory
businessmen are also on the green environmental protection paint cloth under heavy soldiers, not only launched their own green paint products, and increased the promotion of efforts. But it is undeniable that the market more and more green paint products, almost all brands are touting their achievements in the development of green paint how much, the concept of hype is hot, but in fact the effect is not very ideal, words and deeds are difficult to achieve consistent; At the same time, china's green paint development still exists technology, standards and marketing and many other uncertainties. Lead to the green paint industry's "ideal and trouble" coexist.
With the "green low-carbon" continue to enter the public's vision, a variety of green low-carbon products seem to be feng shui, all kinds of paint market under the concept of "green low-carbon" products emerge endlessly, but in fact, many products are just "soup not medicine", they in the "green low carbon" this "hotbed", do a black windfall business. For businesses, creating a green concept is nothing more than to open up a market and grab higher profits.
"hanging sheep's head to sell dog meat", described the current paint market green environmental chaos can not be more appropriate. At present, in various paint markets, under the banner of "green low carbon
the number
of "paint brand" has increased dramatically, and a wide range of names. Reporters visited the market found that basically every building materials market, almost every paint shop has sales of several "green low carbon"-related products, including "zero formaldehyde", "biogene coatings", "clean taste coatings", "zero VOC" and so on a variety of varieties. According to media reports, a paint store compared with last year, the store sold "green low carbon"-related paint products, suddenly increased nearly three times.
" in this green tide, all walks of life have taken the opportunity to carry out 'green marketing', from green technology innovation to green production management, to green marketing promotion, can be said to be all-encompassing. Ren Dezhong, managing director of Guangdong Mei Tus Building Materials Co., Ltd., said in an interview with reporters that either know how to save energy or understand the green strategy, or simply create health products or practice low carbon, research and development of green environmental protection coatings can not be overcharged.
more "pit dad" is that many paint stores sell products hit "green low carbon" after the price has doubled, this hidden huge black windfall space, so that consumers how good? When we interviewed in the market earlier, an industry insider, who did not want to be named, said that products related to "low carbon" tend to sell for more than ordinary coatings. "The price of ordinary paint is only about 20 yuan / square meters, if playing the 'low carbon' card, the price can double." A paint shop related to the person in charge told us that the current market "low-carbon" paint hot, high profits, so led to some illegal traders "fish in the murky water", harming the health of the public. Industry insiders also pointed out that the country put forward the development of "green environmental protection" policy, has become a lot of paint vendors to cheat the excuse to disrupt the paint market.
" fish and dragon mixed phenomenon, indicating that the current paint market is still not standardized, competition is not fierce enough, the cost advantages of large enterprises and brand advantages are not obvious, consumers' brand awareness is not strong enough, identification ability is not high enough. If companies rely on boasting to promote their products, then China's paint industry will have no future. Liao De dance, general manager of homewear department of Jiabao Chemical Group Co., Ltd., expressed concern about the current development of the paint market.
In fact, in the face of fish and dragon mixed, not mature enough norms of the paint market, most consumers are difficult to judge whether the paint is really environmentally friendly, on the one hand, the paint is too professional, most people can not buy
out-wall paint
and go to in-depth study; On the other hand, the orientation of advertising often makes people lose their judgment. At the time of purchase, the outer packaging alone can not identify the outer wall paint formaldehyde, xylene and other harmful substances. Therefore, Heshan City Mickey Coatings Co. , Ltd. General Manager Zhong Zhijie called, "this and the integrity of business owners and conscience, and the output and pay of enterprises, to achieve consistent words and deeds, enterprises must first practice internal skills, honesty, in order to achieve green environmental protection, at all costs can do a good job." "
green paint is a green business, but it's hard to do it well." At present, the development of green coatings is facing three major bottlenecks: on the one hand, from the cost and market constraints, on the other hand, due to technical barriers, on the other hand, highlighted in the relevant incentives and supporting policies imperfect and other issues. Mr Ren said.
" '12th Five-Year Plan' period, if the national ban 'oil' policy can be successfully introduced,
water-based wood coatings
enterprises will usher in a good opportunity for development, regardless of sales volume and profits will be greatly increased. Liao De dance from the perspective of reverse thinking, talked about the country's environmental protection policy is not strong enough.
can say that
coating enterprises
in the development of green business on the road, but the trouble "entangled" ...
" Sometimes it's really hard to make low-carbon paints in China. "An industry source said with emotion: "Because the country currently does not have the relevant strict regulations, so in the upper reaches of the paint industry such as
tumium dioxide
and other markets are flooded with a large number of high carbon and a certain amount of pollution products, to choose a small number of low-carbon raw materials, the cost is undoubtedly higher than a big cut, and even if these low-carbon raw materials, can guarantee 100% of low-carbon environmental protection, we are not sure." In
fact, this also just shows that China's "low-carbon coating" so far has not a clear definition, "low-carbon production" standards are also in a vague state. There are many misunderstandings in the coating industry's understanding of "low carbon environmental protection": the selection of simple special materials; Simple publicity of environmental protection and so on, there is a lack of systematic implementation process. Go to any
searthing exhibition
or shop around, each paint company's sales staff are playing the "green low carbon" sign publicity, and the answer to green low-carbon reasons are a lot of different, production processes and processes have not changed. The current situation can be understood as, paint enterprises "green low carbon" is actually a marketing link of gimmicks or speculation, through the amplification of marketing means, to bring conceptual confusion to consumers, in fact, this is only a appearance.
is imperative to improve the protection mechanism for the development of green coatings. Industry insiders say that the green development of the coating industry is a complex system engineering, we must focus on strengthening the system, regulations and environmental construction, for green development to promote the scientific development of the paint industry to provide institutional protection. We should improve the policy of promoting the development and support of green coatings. The government's guiding role is very critical, the need for the competent departments to plan ahead, promote the introduction of policies for the development of green paint to create a better market environment. We should formulate green paint industry planning, clearly encourage the development and priority development of green paint products projects, strengthen project regulation and guidance. Improve the green paint product quality certification standards, form a standardized evaluation system, strengthen the green paint industry supervision and management. The
Coatings Network
understands the need to improve the existing price system, gradually realize the commercialization of resources and the environment, quantify prices, and establish compensation and compensation mechanisms for resource consumption and environmental damage. Adjust fiscal and taxation policies and use tax levers to support the development of green paint industry. To improve the development of green paint laws and regulations. Efforts should be made to build a dynamic, efficient, more open and conducive to the scientific development of green paint system mechanism, the formation of an institutional arrangement conducive to accelerating the transformation of economic development mode, strict compliance with China's existing environmental and ecological protection laws and regulations, as well as the national and industry-developed normative environmental standards, to strengthen the comprehensive utilization of the paint industry policy research and legislative work, so that the development of the entire green paint industry as soon as possible into the legal track.
What makes the industry even more angry is that many high-carbon products can also be on the consumer stage, and, due to the lack of comprehensive national authority certification, the so-called high carbon or low-carbon, many times, are just manufacturers of self-talk, "clearly high-carbon products can also be packaged very low-carbon, so that we would have been willing to produce low-carbon products manufacturers have to take another countermeasure."
according to the industry, because they are a relatively large market share of the brand, product grade is also very rich, so their approach is the overall brand is relatively low-carbon, environmental protection, and high-end products often really do this, but for low- and medium-end products, sometimes have to use some high carbon raw materials.