China's retail industry creates a new development pattern

Our reporter Wang Xiaoxuan

In the new development pattern of dual circulation, consumption is placed in a prominent position

Solve the "two low" difficulties

The most prominent contribution of the retail industry to social and economic development is job placement

"From the perspective of the scale of the retail market, China has approached the United States, and the total retail sales in 2020 will be about 96% of the United States, but there is a certain gap in the quality of development, which is mainly reflected in the "two lows": first, the contribution of the retail industry to GDP is low, In 2020, China's retail added value will account for 4.

He believes that increasing the added value of the retail industry and solving the "second low" problem will help improve the retail industry's ability to absorb and place jobs, improve the retail industry's contribution to GDP, and help improve the industry's ability to attract funds and talents.

The problem of "two lows" and the decline in employment and GDP contribution rates in recent years are mainly due to the low-level repetitive construction in the industry.

Pei Liang said that the retail industry is an industry with a high degree of marketization and full competition, and it also has strong public infrastructure attributes.

Schema iteration keeps changing

The transformation and high-quality development of the retail industry needs to rely on the drive and guidance of leading companies in the industry

Despite facing many unfavorable factors, retail enterprises have not slowed down the pace of transformation and innovation

In the transformation and innovation of the retail industry, demographic and consumer changes are the core variables.

So, in the future, what areas should my country's retail industry focus on? Pei Liang analyzed that, first, shopping behavior is constantly changing under the influence of model iteration

With the transformation and innovation of the retail industry, new retail rules will also emerge

Retail is diversified

　　When analyzing why the retail market will continue to maintain a diversified pattern, Zhang Wenzhong, founder of Wumart and chairman of Dmall, believes that first, regionalized retail enterprises have a short decision-making chain, flexible operation and simple organizational structure

　　Historical experience shows that, especially the successful experience of developed countries has proved that regionalized enterprises will exist for a long time.

　　Zhang Wenzhong believes that fully embracing digitalization and returning to the essence of business will make regional retail enterprises develop better

　　In the digital age, we must first have the ability to survive.

　　A strong digital system will also make the retail industry truly more capable in the face of the epidemic, especially during the epidemic, if physical stores are closed, many stores will use multiple apps to go online.

 "China Food News" (December 10, 2021 07 edition)

(Editor in charge: Gao Na)