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China Coatings Online News Information
China's titanium dioxide enterprises in 2015 after the "cold current", into the 13th five-year opening year, the common desire to raise prices has been growing, compared with the past, the domestic titanium dioxide enterprises deep in the "price war", this year from the overall point of view of the price war basically no longer exists, the 2016 titanium white powder industry price increase appears orderly and "united."
This year, titanium dioxide enterprises obviously saw the previous years low-end overcapacity and not timely "to market matching", resulting in mutual "competition" prices, with the simplest "price war" to solve market problems, and ultimately together "profit or loss", the industry fell into "pre-liberation".
This year, titanium dioxide enterprises to start more stringent control, so that titanium white powder inventory has been at a relatively low level, enterprises by reducing production rate and inventory to match the market, some people call this "hunger sales", I said should be in line with the market "smart sales", in fact, the market would have been like this. Market spot tension from the beginning of 2016 basically continued to date, titanium dioxide price increases are also reasonable.
industry analysis: according to domestic and foreign late last year and this year to inventory production cut and stop production public data, this year to next year there is a certain amount of market gap, estimated 2016 global titanium dioxide production of 5.88 million tons. Domestic production in 2016 is estimated at 2.4 million tons, based on global titanium dioxide production and consumption of 5.8 million tons in 2014, and consumption of titanium white is expected to increase by 3% in 2016, with actual consumption of 6.15 million tons. After the reduction of overseas titanium dioxide production capacity, as a large exporter of titanium dioxide, China's titanium dioxide exports will continue to develop steadily, will be a long-term favorable support. At this time, it is China's titanium dioxide industry out of the country a good time, the international market has a broader.
At present, China's titanium dioxide enterprises pay more attention to product quality and sales strategy, reducing the quality of lean management is the industry in the "13th Five-Year Plan" period of key implementation work, after the early baptism, titanium dioxide production capacity has been re-laid, eliminating backward production capacity, excess production capacity, and titanium dioxide enterprises have also reduced more malicious competition, especially the "Dragon" merger will be held in Zhengzhou at the end of October. The merger of "Dragon" will certainly speed up the pace of upgrading China's titanium dioxide industry, accelerate the elimination of backward production capacity and the improvement of production concentration, adapt to the development of the industry, will effectively improve China's international status of titanium dioxide and product market competitiveness.
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