China's water-based coatings enterprises generally do not have core technology.

China Paint Network
: Many furniture factories do not accept
water-based
, the high cost is one of the reasons. However
coatings
not increased profits
the
price of water-based coatings. Because the core technology of some key raw materials of water-based coatings has been monopolized by foreign countries, the procurement cost of raw materials is too high. And domestic water-based raw materials, although the price is low, but the performance and stability is worse. In order to produce high-quality, stable water-based coatings, foreign raw materials must be purchased. This is the lack of core technology, bringing water-based coatings.
many coating enterprises, consumers optimistic about water-based projects, the core technology is subject to people, unfortunately, but also very helpless. Chinese coatings must have core technology if they are to be made in China. Like coatings, domestic cars that trade in market-for-technology are also being held back. Japanese engine prices rose in the first half of the year. Many domestic car brands, the use of Japanese engines, resulting in a large increase in the cost of domestic vehicles. At this time, the price of Japanese cars fell across the scale, 100,000 cars cut prices by 2-3 million, while domestic cars can only reduce prices by about 10,000. As a result, Japan's domestic visits to Yasukuni Shrine, Japanese car sales in China increased by 30% in the first half of the strange phenomenon. This has become Japan's conventional tactics around industries such as cars and robots, and the only thing they rely on is core technology. Then look at Xiaomi's mobile phone, which is in full force. Last year sales of 74.3 billion, an increase of 135%, shares in Thunderbolt, cooperation with the United States, into smart home, into home improvement ... This is Xiaomi. Explosion door, leak door, plagiarism door, mobile power capacity shrink, mobile phone configuration shrink, falsely reported sales in Taiwan was fined ... This is also Xiaomi. On the one hand, business expansion and performance growth, on the other hand, there are various door and Lei Jun's explanation. Remember in the 2014 Economic Person of the Year awards evening, Lei Jun and Dong Mingzhu gambling, Ma Yun said a meaningful words, Internet companies started fast, very normal, today's Xiaomi is not a cow. If ten years later, Xiaomi is still there, it's called a cow. Because Jack Ma knows Xiaomi's advantages in hunger marketing, but lacks core technology. Therefore, we can only use the width of diversity to make up for the lack of core technical depth. Lacking the support of core technology, Xiaomi's various doors began to surface. But master the core technology of Gree, but has been doing air conditioning, and refrigeration-related industries. Xiaomi's rapid success has made Lei Jun the rebus in the hearts of many tuan enterprise owners. Many coating companies, which lack core technology, are also starting to play concept marketing, especially coatings and diatom mud coatings that claim to have haze-removal effects. If the paint can really remove haze, then APEC blue and military parade blue is simple, Beijing 5 million cars do not need to limit the number, Beijing-Tianjin-Hebei thousands of polluting enterprises do not need to stop production, directly on the building to brush a few more times to remove haze paint. Diatom mud is a good thing, but the yield is very small, look at the spread of diatom mud coating, and what is the use of real diatom mud? Recently, a number of diatom mud association and nearly a hundred diatom mud enterprises, in Beijing condemned the illegal establishment of the diatom mud professional and technical committee, kidnapping enterprises to bubble fake "standards", a large-based behavior, in order to restore consumer trust in diatom mud coating.
play concept, which is not supported by core technology, only overdrafts the user's trust in the brand. Companies that make a big business by playing with concepts are as dangerous as eggs, and the higher they get, the more dangerous they are. When the product can not support the concept of enterprises to play, feel fooled, deceived consumers, will be in the network, friends circle spit slot, exposure of those dishonest enterprises. Once it was widely reported, the trust accumulated by the concept of play quickly disappeared.
is the manufacturing industry, in the industry increasingly transparent, standardized today, no core technology to play the concept is difficult to long-term. Only your core technology, can really help customers solve problems, meet demand, improve the experience, in order to develop steadily. If you know enough about the paint industry, you will find that when others are playing with the concept of drinking paint, haze and other concepts to make quick money, has been quietly insisting on using technology to improve the user experience of the paint enterprises, even in the economic down to the normal today, are also in thick thin hair. For those who have started to make a profit and occupy a larger share of the
brand
coatings, none of them are like this. Global
Coatings Network
learned that those who do not have core technology, will only play the concept of de-haze, diatom mud coating enterprises, play the concept of more and more investment, more and more risk, but less and less revenue. Because consumers are becoming more and more shrewd, the paint industry is becoming more and more standardized, and new advertising laws have been introduced.
chinese coatings in the high-end field is not insufficient competitiveness, and in the low-end field overcapacity, homogenization is serious, is due to the lack of core technology. This is a common disease made in China. While consumers who like novelty and are too emotional will accept the concept of play, furniture companies will never accept the concept of play. Because they are not thinking about concepts, but about cost, profit, competitive advantage, and the ability to meet customer needs. Constantly conquering the core technology is the mission given to Chinese manufacturing by the times. Chinese paint refueling.