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On March
9, Wang Yuefei, Secretary General of the Materials Branch of the China Building Decoration Association and Director of the Office of implementation of the "100 Enterprises, Trillions" Plan Implementation Office, and Yu Kai, a key member of the "100 Enterprises" Plan Implementation Office, visited the Bauhinia flower
Paint
Jinshan Factory and exchanged ideas on the development of
channels, marketing and other aspects of
coating enterprises. Feng Bingguang, Co-President of Bauhinia Paint Group, Vice President of Fuchs
Architectural Coatings
, Xie Shan, Director of Bauhinia Jinshan Factory, and Liu Yuanxiu, Deputy Director of Marketing of Bauhinia Flower Home Line, held talks with them.
Secretary-General of the Materials Branch of the China Building Decoration Association Wang Yuefei and his team visited the Bauhinia Jinshan Factory
visited the Jinshan Factory on the ground and learned about the situation of Ye's Group and Bauhinia Paint Group, Secretary-General Wang Yuefei praised the production, quality control, logistics, warehousing and other facilities and scientific and effective management methods of jinshan factory, while praising the environmental protection measures of Bauhinia. At the symposium held at a later meeting, Secretary-General Wang Yuefei pointed out that building materials home is a big industry,
2014 China's building materials home industry scale of more than 4 trillion, the total number of decoration projects in the country more than 3.1 trillion, of which 1.6 trillion workwear, home decoration 1.5 trillion, the market capacity is very large. However, it should be noted that the number of building materials home production enterprises as many as 500,000, but of which 71 listed companies, assets of more than 10 billion enterprises only 9, showing the characteristics of large industries, small enterprises, this situation easily leads to overcapacity in the industry, vicious competition and other adverse effects. But that has begun to shift, and so has the industry.Secretary-General of
Wang Yuefei stressed that coatings are a breakdown of building materials industry, materials enterprises will be mainly concentrated in the future export of real estate enterprises, work wear companies, home improvement market, home after the market (repainting, refreshing) and other directions. Therefore, the development direction of the material enterprise channel will also change, mainly reflected in the role of traditional dealers, building materials sub-sector brand focus, the number of enterprises significantly reduced three aspects.
is worth noting that Secretary-General Wang Yuefei believes that the future development direction of paint enterprises for green environmental protection, intelligent, customized services. At present, the enterprise
80% of the energy for marketing, 20% for product research and development, the future will gradually return to rationality, 80% of energy for research and development of green, intelligent services and products. Enterprises should follow the trend, close to the pace of market development, break new channels, win new opportunities.
Secretary-General Wang Yuefei of the Materials Branch of the China Building Decoration Association and a high-level group of Bauhinia
this trend is a major development opportunity for the Bauhinia flower, which is committed to the healthy home environment of Chinese families and provides environmental protection and safe coating products for Chinese families. Bauhinia flower since entering the Chinese mainland market
more than 30 years, has been focusing on coating technology innovation, closely follow the market and policies, research and development, production of environmentally friendly green coating products. Bauhinia adhere to the "based on environmental protection, science and technology leading" concept, one after another through ISO14000, CCC, CNAL, FDA, UL and many other international authorities certification. At the same time to meet the needs of different consumers, Bauhinia flowers to enrich its product line, innovative research and development of a number of environmental protection intentions series of products. Among them, by the consumer's favorite "Hui Tuli V net taste", "Yu Tuli S net taste" and "water wood Into F2 series of products", environmental performance and cost-effective far higher than similar products on the market. One of the BCG green live concept wall paint will be launched at the end of April has excellent antibacterial clean taste ability, color performance, in order to ensure the safety of paint, health, on the basis of providing consumers with a viable solution to create personalized home.
the future, Bauhinia flowers will continue to uphold the "heart to shine" brand concept. With the intention of continuously trying to pass on product quality, innovative product functions, to provide the Chinese market with high-quality coatings in line with environmental protection needs, for Chinese families to provide environmental protection, safe coating products, for thousands of families to build a better living environment.