Chinese medicine Internet medicine ushered in a double opportunity, hope to ask about the key, the quality of Chinese herbal medicine, market education and other four difficulties to solve?

Introduction: The core purpose of a series of policies is to "revitalize the cause of Chinese medicine" As a treasure in traditional Chinese culture, Chinese medicine after thousands of years of development and demonstration has long formed a unique medical system.
in recent years, the state has vigorously advocated the inheritance and innovation of Chinese medicine, promoted the complementary and coordinated development of Chinese medicine and Western medicine, and brought unlimited opportunities to the Chinese medicine industry.
and in this year's outbreak, the state has strengthened the support of Internet medical support, the major Internet medical platforms have also made impressive results.
this, has been a relatively introverted Chinese medicine and Internet medicine, this year also began to enter the field.
however, the traditional Chinese medicine diagnosis is about "seeing and asking", when combined with the Internet, Chinese medicine still faces many challenges.
, for example, how to face the Chinese medicine", "see and know"? How do Chinese herbs guarantee quality through the Internet? Do Chinese doctors and patients accept the Chinese medicine Internet? In this regard, arterial network tries to analyze from the dimensions of policy, Chinese medicine Internet diagnosis and treatment, market pain points and development trends, hoping to help industry participants.
dual opportunities in Chinese medicine and Internet medicine In May 2015, with the consent of the State Council, the Chinese government published the Development Plan for Chinese Medicine Health Services (2015-2020), in which the document specifically mentions the use of information information technology such as cloud computing, mobile Internet, Internet of Things and other technologies to develop intelligent Chinese medicine health services products.
this program document for the development of China's Chinese medicine health service industry in the next five years, and is also the first national development plan in this field.
since then, the state vigorously develop chinese medicine intention is obvious, the positive policy of Chinese medicine appeared "blowout" trend.
30 Chinese medicine-related policies were issued at the national level alone from 2015 to the end of 2019, according to incomplete statistics on arterial networks.
from the strategic top-level design, to legal escort, to practical guidance programs, from the training of medical personnel, encourage and request the bid of Chinese hospitals to health insurance payment support, a series of policies of the core purpose is to "revitalize the cause of Chinese medicine."
December 4, 2017 is an important node in the history of Chinese medicine.
this day, the State Administration of Traditional Chinese Medicine issued the "Guidance on Promoting the Integration of Chinese Medicine Health Services and the Internet" pointed out that Chinese medicine will be in medical, health care, health care, cultural tourism, service trade, big data applications and other aspects of the integration and development of Internet technology.
this document outlines the development path of "Internet and Chinese medicine" in China from the aspects of deepening the integration of Chinese medicine and the Internet, and developing the Internet service of Chinese medicine health care.
April 2018, the General Office of the State Council issued the Opinions on Promoting the Development of "Internet Plus Health Care", which set the tone for government support for the development of Internet hospitals.
Chinese medicine Internet hospital also with the tide forward.
although the New Deal on Internet Hospitals was introduced, but because the New Deal on the construction and approval of Internet hospitals, in particular, requiring provinces to build a provincial Internet medical regulatory platform before the approval of Internet hospitals, this year, the vast majority of provinces did not build a regulatory platform, Chinese medicine Internet hospitals only 2.
into 2019, the multi-site regulatory platform has been built, Internet hospital approval accelerated, the number of surge.
by 2020, the construction of Internet hospitals will accelerate, driven by the demand for epidemic prevention and control, and the number of new Chinese medicine Internet hospitals in January-April will exceed half of 2019, and is expected to continue to increase in the second half of the year.
in addition to public Chinese hospitals in the construction of Internet hospital platform, the Internet also emerged a large number of Chinese medicine Internet medical platform.
according to arterial network statistics found that at this stage of the Internet hospital type, general hospitals accounted for the mainstream, and specialized hospitals of the Internet hospital project, the largest number of Chinese hospitals.
Chinese medicine Internet hospital although can not achieve the online pulse, but also can be online re-diagnosis, there is a lot of room for imagination.
especially under the catalysis of the epidemic, there has been an explosive growth in Internet medical "contactless consultations", and there is a consensus that the size of the Internet medical market has reached a consensus.
and under the Internet medical support, the value of Chinese medicine in China's medical system will be further revealed.
the two models of Chinese medicine Internet medicine with the continuous advancement of Internet medical policy, "Internet and Chinese medicine" related to the wideranger application, the current more common model shaves two: one is to build a self-built Internet platform and offline hospital, and the other is a physical hospital-based public Chinese medicine Internet hospital.
self-built Internet platform and offline medical hospital line to build a medical platform, offline set up a physical Chinese medicine museum, and with the help of HIS system to achieve interconnection, and then complete from Chinese medicine consultation, prescription, dispensing medicine to education and other diagnosis and treatment closed loop.
the state supports social medical practice, doctors practice more and other policies, but also to promote the development of this model.
"ironing also need their own hard", enterprises need to have a strong capital base or mature business model, as well as a strong ability to integrate resources, in order to withstand the operating costs of online and offline double business.
the Internet platform and offline medical hospital's Chinese medicine Internet medical model, arterial network mapping on the medical renjia is "self-built Internet platform and offline medical hospital" model of one of the representative enterprises.
According to Cao Xueli, CEO of Shanghai Medical Renjia, the current registration of Chinese medicine on the platform has exceeded 40,000, more than 90% from the Hospital, more than 60% is the deputy director of the level.
at present, the platform has accumulated millions of services.
May 2020, the number of medical hospitals in The Upper And Shiren steamed down to 15, with the goal of building 100 hospitals.
the medical home has its own pharmaceutical supply chain, from the wired medical hall, its own online platform, to link the online scene, enhance the immediateity of medical services, and medical services from the hospital to extend the medical treatment to the out-of-hospital health management, expand the scope of medical services.
line to WeChat service number, APP as the carrier of the Upper Medical Renjia Internet platform, offline to its own hundred chain of medical halls "Medical Jane Hall" as a physical service support, as well as has from the cultivation of medicinal herbs to the distribution of medicines distribution process of its own pharmaceutical supply chain.
the whole industrial chain of the medical home, three-dimensional Chinese medicine Internet platform, arterial network mapping patients near the choice of medical jane hall, medical jane hall using "a chief expert and a private doctor" mode of diagnosis and treatment, experts to the patient by table and accurate identification, private doctors continue to follow up the patient's health, to provide users with medicine, food, movement, thinking, health, knowledge of the whole course of treatment services.
online Internet platform provides offline appointments, immediate follow-up visits, doctor-patient education, and out-of-hospital health management services.
, the Internet platform also has a "medical selection" section, to provide shopping malls, Chinese medicine culture popularization, professional diagnosis and learning services.
its own supply chain of medicinal herbs covers the cultivation of medicinal herbs, concocting, adjusting, distribution and other distribution links of medicinal herbs, from the source to control the quality of medicinal herbs at the same time, but also effectively control the operating costs of enterprises.
in addition, the air pharmacy with its own supply chain system for medicinal herbs has also accumulated construction funds for the rapid expansion of offline hospitals.
the use of online platform, offline medical hospital for self-built supply chain to provide demand, in the supply chain constantly improve the process of feeding its platform and medical hospital, so that the ecological circle further grow, thus forming a commercial closed loop.
the advantage of this model is the ability to extend the service radius of Chinese physicians from the museum to the family, and to convert low-frequency treatment behavior into high-frequency health needs such as health management.
Chinese doctors are the core resources of Chinese medicine Internet hospital, public hospitals in this regard have a natural advantage, coupled with its own medical resources are also more abundant, high market recognition, can quickly put into the construction of Chinese medicine Internet hospital.
public chinese hospitals have offline resource advantages, Internet hospital business is mainly concentrated in the core medical components, such as pre-consultation, consultation, consultation, after-diagnosis drug distribution.
However, in the process of building Internet hospitals, public Chinese hospitals can migrate offline medical resources, improve the efficiency of common diseases, chronic diseases, promote the sinking of high-quality resources through remote consultation, medical associations, etc., promote the implementation of graded diagnosis and treatment, and alleviate the problem of uneven distribution of medical resources.
the four pain points and solutions of Chinese medicine Internet Although the development situation of Chinese medicine industry is very good, but the Chinese medicine Internet in the actual promotion of some difficulties, mainly concentrated in four aspects: face consultation problem is the biggest bottleneck of Chinese medicine Internet medicine "see-through" is the biggest characteristic of Chinese medicine, in the Internet age has also become the biggest bottleneck of Chinese medicine.
2018, three documents on Internet health care issued at the national level explicitly state that Internet hospitals should be attached to physical hospitals.
the role of the Internet hospital is to extend the hospital's services forward to the patient side, such as online consultation, triage, backward to slow disease management, health management.
at present, the patients treated through the Internet hospital are mostly patients with stable conditions, the first consultation, unstable patients still choose offline institutions.
, therefore, the first consultation, Chinese medicine "look and hear" still need the support of medical institutions of Chinese medicine.
whether it is from the requirements of policy, or medical behavior itself, we can see the need and importance of the offline scene in the actual diagnosis and treatment.
but because of the uneven distribution of medical resources, there is not much high-quality Chinese medicine doctor resources concentrated in the first-tier cities, second- and third-tier cities lack of high-quality Chinese doctors resources, it is difficult to face the consultation.
, how to develop offline physical institutions is also a difficult problem.
the pre-construction of offline entities need to invest a lot of money and resources, without a clear business model, the pace of slow development, it is difficult to make a profit. How
determines the positioning of offline medical facilities? How to effectively manage offline clinics? How do you build a profit model to cover the high cost offline? A series of problems are the Internet enterprise development offline entities need to face the problem.
in order to solve the problem of patients in different regions, the Shanghai medical renjia put forward the "self-employment plus join" double strategy, to provide a stable online platform of the real medical hospital support.
self-employment, the excellent Chinese medicine practitioners on the online Internet platform of The Onmedicine Renjia have a certain number of patients, can take shares in the offline medical hall, become a hospital owner, entrepreneurs.
benefit from the policy benefits of the Chinese medicine library preparation case, as well as the support of the home-owned supply chain, each hospital can be completed in just three to four months, and the investment funds can be controlled.
the current medical home is divided into provincial-level shops, city-level shops, county-level shops, its scale is about 500 square meters of provincial-level shops, 200 square meters at the municipal level, 100 square meters at the county level.
joined part, the upper medical renjia put forward the "medical 100 plus" New ecological solution of the Chinese medicine museum, the form of joining the hospital, is in the form of "light medicine museum" rapid and large-scale promotion, not only to meet the needs of users in different regions, but also to help the Chinese medicine museum to achieve Internet transformation.
at the same time in the business model, the medical home also solved the existing medical hospital experts less, low profits, difficult to obtain customers, small scale and many other pain points.
how to maintain the quality standards on the line of chinese medicine at present, Chinese medicine has the traditional mode of circulation, inefficient, and the quality is difficult to form a unified standard of mutual recognition and other pain points, coupled with the deterioration of the ecological environment, pesticides and other fertilizers unreasonable use, sulfur fumigation and other irregular operations resulting in poor quality of medicinal materials, safety, effectiveness can not be guaranteed, restricting the modernization of Chinese medicine, industrialization of the development.
Chinese herbal medicine from the planting site procurement, processing and preparation, in order to sell to medical institutions, pharmaceutical wholesale enterprises, in the middle of the market to go through a number of links.
compared with the more and more efficient procurement of Western medicine in recent years, the circulation of Chinese medicine chain is long, low efficiency, trading methods traditional.
traditional Chinese medicine supply chain is from suppliers to medical institutions, to frying centers, and finally to patients.
in the case of Chinese medicine suppliers, customers are scattered, management costs are high, in medical institutions, high procurement and management costs of Chinese medicine, one person on one side of the configuration cost is high, in the frying center, quality control is uneven, personalized service ability is low, scale, branddegree is low;
July 7, 2020, 12 provinces jointly set up the country's first Chinese herbal medicine procurement alliance in Jinan, Shandong Province, Shandong Internet Chinese herbal medicine trading platform, Shandong Province, such as the quality testing platform, such as a number of supporting platforms and projects launched at the same time.
This is the largest Innovation Consortium of Chinese Medicine Industry in China, which will help to promote the centralized procurement of Chinese herbal medicine, reduce the burden on patients, and also indicate that the development of Chinese medicine will enter the era of compliance.
based on its core resources, The Shanghai Medical Renjia has also built a completely own supply chain of Chinese herbal medicine, covering the cultivation of medicinal herbs, concocting, adjusting, distribution and other distribution links of medicinal herbs.
in the cultivation of medicinal herbs, relying on more than 100 Taodi medicinal plant base, all self-seeding of medicine, from the origin, seed source, age, harvest season, method and other strict requirements, from the source to ensure the quality of medicine; On drug dispensing, offline medical hospital medical Jane's hall set up its own adjustment center, nearly a hundred intelligent equipment automatic adjustment, and with infrared fingerprint map library for quality control, hundreds of professional professional pharmacists in the country review, do zero error of dispensing drugs;
the professional path of doctors is not clear, and the hospital is not strong stickiness of chinese medicine museum most profit mode single, mainly from Chinese medicine doctors sitting, soup medicine and so on.
the innate advantage of doctors in the "medical belt" mode, the interaction between doctors and patients is stronger.
and the hospital and the doctor is only a labor relationship, the two sides are not stable contact, the hospital is easy to be surrounded by Chinese doctors.
the outflow of doctors' resources, the operation of the hospital will be significantly affected.
in order to improve such problems, the home of the upper doctors through the online platform, offline hospital, drug billing and other services to Chinese doctors, to protect the quality of Chinese medicine doctors, improve the income of Chinese doctors, break the general platform and doctors weak link.
the self-built Chinese medicine heritage system, from the quality of medical care, inheritance education, brand image, product transformation to evaluate the practice of Chinese medicine doctors, through systematic on-the-job training, market operation and so on to improve the competitiveness of the Chinese doctors market.
except to establish.