Chinese medicine will usher in a critical period of entering the Russian market

"Chinese medicine is very magical We like it." When asked about the Russian understanding of traditional Chinese medicine, most people would answer this question Traditional Chinese medicine has a very high degree of recognition in Russia, but for many years, the development of traditional Chinese medicine in Russia has always been unsatisfactory The sales volume of famous brands such as huatuozaiban pill and Sanjiu Weitai, which first entered the Russian market, has not made a great breakthrough, and the influence is still insufficient In recent years, although many traditional Chinese medicines have been successfully registered in Russia (as food additives), they have not achieved real sales Why does traditional Chinese medicine have a high recognition in Russia, but it can't grow in Russia? The main reasons are as follows: first, the drug registration procedure in Russia is similar to that in Europe and the United States It is very difficult for Chinese patent medicine to register according to its drug identity, and it takes a long time and costs a lot Although the registration of Chinese patent medicine according to food additives is simple, the actual efficacy of health care products can not be communicated to the public due to the failure to publicize the efficacy, reducing the competitiveness of products At the same time, the way of product publicity is not good Some enterprises copy the propaganda mode in China in Russia and blindly spend a lot of money on media propaganda, which is counterproductive Second, the number of local Chinese is small, the Chinese market is limited, and it is difficult for products to enter the mainstream sales channels of Russia in a short period of time In the past, the traditional Chinese medicine health care products sold on the market in Russia mainly focused on weight loss, beauty, sexual function improvement and other products, and the quality was uneven Therefore, they were investigated and punished by Russian inspection institutions for many times, which to a certain extent affected the reputation of Chinese patent medicine products in China Third, Russian dealers, for the sake of economic interests, trust well-known and mass-based European and American products, are very cautious about the sales of traditional Chinese medicine products, and do not easily invest in publicity Fourth, Chinese pharmaceutical enterprises are not fully prepared to explore the Russian market, lack of early research and market research, and do not continue to follow up after product registration, resulting in the registration certificate being controlled by dealers, but no actual sales of drugs Fifth, traditional Chinese medicine doctors often practice acupuncture and massage in Russia, and most of them do not have the legal qualification to practice medicine, so they cannot effectively promote the theory of traditional Chinese medicine and provide services to the Russian people Market development needs to be accelerated Although the development of traditional Chinese medicine in Russia is slow, the market of traditional Chinese medicine in Russia has great development potential According to the customs data, the main body of Chinese medicine export to Russia is trading companies From 2006 to 2010, the export of Chinese traditional medicine products to Russia was about 4 million to 7 million US dollars, with a large fluctuation Among them, plant extracts and Chinese patent medicines are the main export varieties The annual export amount of plant extracts is about 4 million US dollars, while that of Chinese patent medicines is about 2 million US dollars But there are many ways to enter Russia, such as border trade and private carrying On April 30, the European Union's traditional botanical drug registration procedure directive expired, which had a serious impact on China's export of proprietary drugs Russia, with a population of 140 million, will once again become a market of concern to enterprises In the next 5-10 years, it will be the key period for TCM to enter Russia, which requires enterprises to explore deeply and broaden their development ideas If Chinese medicine manufacturers can speed up the pace of opening up the Russian market, there will be more good brands and products into the Russian market Russia has a vast territory and rich resources In Russia, people have always maintained the tradition of using herbs and acupuncture to treat diseases People have a high acceptance of traditional Chinese medicine, and there is less interference from politics and medical circles Therefore, traditional Chinese medicine has a certain foundation in Russia In addition, the Tibetan medicine culture of China also has a certain influence in Russia As a branch of traditional Chinese medicine, the propaganda and exchange of Tibetan medicine culture can be used for reference According to the situation of the Russian market, the author puts forward the following suggestions to the relevant enterprises: 1 Before the products enter Russia, they should go to Russia for field investigation, investigate the local laws and regulations as well as the market, and appropriately participate in some commercial activities and local exhibitions 2 Actively participate in the product publicity activities in Russia, actively cooperate with dealers in human and financial resources, and jointly promote traditional Chinese medicine At the same time, we should pay attention to the way of publicity, step by step, first publish articles in professional magazines and newspapers, hold promotion meetings, and invite doctors and experts to attend If the product has entered the drugstore, it is necessary to train the salesmen on the knowledge of traditional Chinese medicine, and advertise in the drugstore The powerful enterprises can publicize on TV, Internet and other media at the same time 3 Better and more in-depth publicity of TCM theory, so that partners can fully understand the essence of TCM 4 Russia's consumption is high, so enterprises should be prepared to develop market with high budget and investment 5 MLM is legal in Russia, so some products can be sold by MLM But the quality of products must be guaranteed, because once the quality problems are found out, enterprises will pay a high price At the National Conference on foreign exchange and cooperation of traditional Chinese medicine held in February 2011, leaders of relevant government departments once again affirmed the achievements of internationalization of traditional Chinese medicine over the years, and put forward the development ideas to further promote the internationalization of traditional Chinese medicine It can be predicted that with the joint efforts of the government, industry and enterprises, major breakthroughs in the Russian market will be made by Chinese traditional medicine enterprises in the near future.