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    Home > Food News > Food Articles > Chinese wine: finding a new machine in a crisis

    Chinese wine: finding a new machine in a crisis

    • Last Update: 2020-11-25
    • Source: Internet
    • Author: User
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    Recently, in the first half of 2020, China's wine industry production and sales data came out.
    January-June, the total output of enterprises in the wine industry was 27.1853 million litres, down 3.29% YoY;
    , wine production was 1271 thousand liters, down 30.15 percent year-on-year, sales revenue was 4,486 million yuan, down 28.92 percent year-on-year, and profit was 113 million yuan, down 63.06 percent year-on-year.
    the sudden outbreak of new crown pneumonia, China's wine industry is facing a more serious situation.
    Tuyuan pixabay at the recent 2020 China Wine Association Wine Branch, Winery Management Committee (expansion) meeting, china Wine Association Executive Chairman, Wine Branch Chairman Wang Wei pointed out that to see the decline in China's wine industry is slowing down, as long as adhere to industry, culture and quality self-confidence, in the crisis to find new opportunities, the recovery of domestic wine is still possible.
    the decline in domestic wines, Wang made a comprehensive analysis of the overall situation of China's wine industry.
    the impact of imported wines, domestic wine production, sales and profits continued to decline in 2015-2019.
    , production fell from 1,161,100,000 litres to 4,515,000 litres, sales fell from 46,605 million yuan to 14.509 billion yuan, and profits fell from 5,214 million yuan to 1,058 million yuan.
    imported wines have maintained an overall growth trend.
    five years, wine imports increased from 555,000 litres to 612,000 litres and imports from $2,039 million to $2,433 million.
    Since 2018, however, imports of wine have adjusted and declined, with wine imports of 612,500 litres in 2019, down 10.91 per cent year-on-year, and imports of $2,434 million, down 14.8 per cent year-on-year.
    In 2019, 155 wine producers were established nationwide, with a total wine production of 451,500 thousand litres, down 10.09 percent year-on-year;
    is falling, the decline is narrowing.
    , Wang predicted that the decline in domestic wine has begun to bottom out, this year or will show a recovery trend.
    " the impact of the new crown pneumonia epidemic has brought great challenges to the recovery of domestic wine, but we believe that with the increasing attention of national and local governments to the wine industry, the strategic adjustment of leading enterprises, the gradual maturity of small and medium-sized wineries and the rise of the national goods trend, the recovery of domestic wine is certain.
    " five problems urgently need to be solved Industrial development must first recognize their own problems and shortcomings, so that the problem can be solved, in order to better promote the continuous upgrading of the industry and win sustainable development.
    pointed out that China's wine industry still has five major problems to be solved: First, wine viticulture benefits are low, weak competitiveness.
    the constraints of ecology, land system, etc., coupled with the low level of cultivation technology and mechanization, resulting in high raw material cultivation costs, low production efficiency, wine grape raw material producers can not be guaranteed.
    is that the cultural construction of the wine industry is not perfect, the marketing ability is weak.
    China's wine development appears to be broken and the development course of modern industrial wine is short, has not formed its own wine culture system and tasting standards, wine producing areas have not formed a unified and correct expression of the region, enterprises lack the correct market positioning and product system and positioning, lack of good interaction with consumers, resulting in weak marketing capacity.
    is the weak management capacity of small and medium-sized enterprises.
    of small and medium-sized enterprises in the wine industry, and most of them belong to new enterprises, weak ability in the overall management of enterprises, lack of effective management, affecting the development of enterprises.
    fourth is the chaos in the field of wine circulation.
    In the field of imported wine, individual practitioners use information asymmetry, through e-commerce and commercial super channels, to the second-best, false price, fake and inferior means to earn improper benefits, harm the interests of consumers, harm the healthy development of the industry.
    is the weak cohesion of the wine industry.
    the overall cohesion of the wine industry is weak, mainly in the leading enterprises do not play a good role in the industry leadership, the various producing regions and enterprises did not form a good competitive relationship.
    China Wine Association Wine Branch Secretary-General Fu Xingsan also stressed the importance of industry self-confidence, product self-confidence and cultural self-confidence, he said, in the future development of the wine industry, first of all, to strengthen the construction of wine culture, enhance the wine terminal market evaluation capacity, build wine healthy drinking scene and way, so that wine become a part of a better life for consumers, establish the overall image of China's wine industry.
    Secondly, to promote the construction of production areas and the identification and cultivation of wine-producing areas, continue to scientifically optimize the layout of the wine industry, forming scenic, people-rich and socially stable wine regions with beautiful scenery, people's abundance and social stability, and giving full play to the wine industry's own laws and advantages, combining wine grape cultivation, rural revitalization, wine production and regional tourism to promote regional interaction and common development.
    Third, to promote the optimization and improvement of the structure of wine products, the formation of sparkling, white wine, red wine, ice wine and special wine diversified development of product types;
    fourth, encourage all types of enterprises to compete, compete for development, together to make large wine categories, support social capital into the wine industry chain, in the upstream and downstream supply chain construction and public service platform construction play a role.
    , focus on industry strength, focus on breaking through a number of major common key technologies, for China's wine industry to continue healthy green development to provide scientific and technological support.
    The recovery of domestic wines is promising Wang pointed out that in the past five years, the main economic data of domestic wines have declined, encountering unprecedented challenges and difficulties, while the number of imported wines has fallen, but the outlook remains clear.
    but also to see that in recent years, the quality of domestic wine greatly improved, the effect of the region began to highlight.
    China's wine industry is still a key support industry for local governments, such as in 2019 the Hebei Provincial People's Government issued a strong and better wine industry implementation advice, by 2022, Hebei Province wine region planting area of more than 200,000 mu, wine production reached more than 200,000 liters, the wine industry's main business income reached more than 10 billion yuan.
    the wine industry is outstanding in terms of social responsibility.
    China's wine industry has explored some characteristic development models in practice, which have played an important role in improving the rural ecological environment, promoting agricultural development, increasing farmers' income, and promoting the prosperity and stability of the rich people in the border areas without occupying the basic farmland resources.
    china's wine industry has done a lot of positive and effective work in recent years in the area of production area construction, product self-confidence and cultural self-confidence.
    In the past two years, the Wine Branch of the China Wine Association has joined forces with a number of units to build a Chinese wine evaluation system that can conduct sensory evaluation and testing of wine products sold on the market in accordance with Chinese habits.
    in several evaluation activities, the proportion of domestic wines entering the fine grade products is much higher than that of other countries' products.
    After years of efforts, in 2019 China's wine viticulture area has reached about 1.8 million mu, the production license of 1005 enterprises, the main production areas are located in Shandong, Hebei, Ningxia, Xinjiang and Gansu and other 26 provinces and cities, and each production area has cultivated a number of high-quality, personalized products and brands.
    in different producing regions, wine grape varieties such as Snake Dragon Beads, Mathera, Rose and Dragon's Eye exhibit excellent winemaking properties.
    In addition, the characteristics of the integration of domestic wine industry gradually emerged, Ningxia, Penglai and Qinhuangdao and other producing areas of wine tourism has played a preliminary role, the regions in the wine culture construction and local property excavation has made considerable progress. Representatives of more than
    wine production enterprises also said that in recent years, China's wine industry innovation and progress, dig deep into their own industrial characteristics, increase investment in scientific research, product quality has been greatly improved, and gradually won the love of consumers.
    the same time, the China Wine Association led the Chinese wine industry to study China's edma culture in depth, so that the Chinese wine culture construction system gradually took shape, greatly improving the international visibility of Chinese wine.
    " At present, China's wine industry has been deeply adjusted, its own industrial advantages, quality advantages are rapidly emerging, I believe that through the joint efforts of all industry people, China's wine industry will achieve a corner over the bus, the wine industry has great prospects.
    "
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