Choose the right dietary fiber ingredients according to the "5C" standard

Introduction: Not
dietary fiber are equally effective. At
Tate and Lyle
, we use the
5C
standard (consumer confidence, digestive comfort, cleaning labels, nutritional requirements and cost of use) to help manufacturers choose optimal fiber solutions.In today's food and beverage market, consumer demand for healthy and delicious products is constantly changing, and manufacturers are actively following this consumer trend. There are numerous requirements for digestion, low sugar, low calories, clean labels, low cholesterol, and so on. So how do we meet these needs without compromising the taste and taste that consumers expect?that while there are many ingredients that enable specific claims and functions, there is an unsoked hero in the field of food science who can fulfill most of the requirements, which are dietary fiber. Not only does it help manufacturers drive healthy food sales, it also solves many of the food formulation challenges. But not all dietary fibers are equally effective. At
Tate and Lyle
, we use the
5C
standard (consumer confidence, digestive comfort, cleaning labels, nutritional requirements and cost of use) to help manufacturers choose optimal fiber solutions.consumer confidence despite consumers' pursuit of health and wellness, taste remains a top concern for consumers. In fact,
90 percent
U.S. consumers say taste is the number one driver of
. In addition, color, texture and other sensory characteristics also affect the consumer's dietary experience. Good taste, neutral color, no rough taste of dietary fiber will increase consumer acceptance of food.comfort consumers want to benefit from fortified dietary fiber nutrition, and meeting this demand is a challenge for manufacturers, but some fibers, especially at high levels, can cause digestive discomfort. For example, the digestive tolerance of
Tate and Lyle
's soluble corn fiber is
2 times
chrysanthemum powder.
2,3
that the body's daily intake of up to
65
grams can be easily digested without discomfort. This intake far exceeds the recommended daily fiber intake.cleaning labels (
Clean Labels
)are becoming a growing trend around the world to require food and beverage ingredients that consumers understand and recognize. In the Asia-Pacific
,
2013, nearly
25%
new food-based, label-friendly products. Depending on the characteristics of the target consumer group, the provision of dietary fiber to meet the needs of more consumers will be interested, which will help to increase product sales.Health Claims (
Claims
)As mentioned earlier, dietary fiber can help food and beverage manufacturers achieve much more than just fiber claims on packaging. Their inherent nutritional benefits, combined with numerous functional advantages, mean multiple health claims can be achieved simultaneously. From using "oats β
-
glusin" to "keep cholesterol healthy in the blood" to using polyglucose to achieve "sugar-free", choosing the right fiber makes the products on the shelf more attractive.cost of use (
Cost In Use
)the stability of different dietary fibers varies, which may affect the cost of use. If poorly stable fibers are used in the formulation, manufacturers must make more of the loss of fiber due to high temperature, process shear, low
PH
acidity and long shelf life. Thus, the selection of highly stable fibers contributes to increased productivity.variety of fibers, they do not have the same effect. Therefore, manufacturers should work with suppliers that offer a full range of fiber products and strictly adhere to the
5C
" market standard to determine the fiber that best suits their product applications and target consumer groups.

, Global Product Management Director, Health and Care,
Tate and Lyle
,