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Trends in health and consumption have had a huge impact on the food and beverage industry. As consumers look for organic, fresh and clean labels, manufacturers have to find clever ways to cater to changing popular preferences. Citrus fruits, such as lemons, oranges, oranges and grapefruits, follow industry-wide health trends and witness strong demand for a wide range of beverages and dairy products.The market value of global citrus flavors
estimated at
.1 billion
2015. The CAGR
for the next decade is expected to reach
4.9%
, with earnings exceeding $
13 billion by the end of2025
The United States and Western European countries will be the world's largest demand for citrus flavors.is well known that citrus fruits are a
source
vitamin C and antioxidants. They improve digestion and are widely consumed by people who are committed to reducing fat. The positive consumer sentiment reflected in citrus flavor is an important reason for their wide application.addition to positive consumer attitudes, another key factor that has made citrus flavor popular is the innovative trend in the beverage industry today. Millennial
, the
beverage maker's main target audience,
,
is looking to experiment with a new exotic flavor, which has encouraged the introduction of non-traditional citrus-flavored alcoholic and non-alcoholic beverages such as gem ruby red grapefruit, blood orange, and non-nuclear honey orange., limes, lemons and oranges have historically been major products in the beverage industry. Recently, however, these flavors have been introduced into dairy products, cakes and appetizers. Lime-flavored chips, orange-flavored cookies and strawberry-flavored sweets have been widely accepted in the market, prompting manufacturers to introduce more innovative varieties. The use of Thai limes and Filipino citrus
-
also has an eye-catching
-
is growing in the food and beverage industry.With the increasing attractiveness of natural varieties, the market share of artificial citrus flavors is declining citrus flavors are natural and man-made, and the demand for the former is growing rapidly in the end-use industry.
2015
natural citrus flavors accounted for nearly 73% of the global market
s
share. Demand for natural limes, lemons and oranges is expected to grow by nearly 5% a year over the next
5%
.as discussed earlier, positive consumer perceptions of the health benefits of citrus flavors are key drivers, which explains why natural products account for a major share of the global market. Artificial flavors, though cheap and easy to produce, are not popular because of their adverse health effects.Citrus Flavors Market Segmentation - From end-use industriesEnd-use industries that require extensive use of citrus flavors can be roughly divided into beverages, appetizers, pastries, confectionery and dairy products. The beverage and dairy industries have the highest demand for citrus flavors, accounting for more than
60% of the global citrus flavor market in
2015.in terms of earnings, the beverage segment of the global citrus flavor market is worth approximately $
.56 billion
.
2015, this component is expected to grow at a
5.4%
compound annual growth rate, reaching
$
4.35 billion by the end of
2025
.in the beverage industry, citrus flavors are widely used in the production of alcoholic beverages, coffee, tea, soft drinks and nutritious beverages. Among them, the coffee and tea industry has the strongest demand for citrus flavors, bringing in nearly $
862 million in revenue in
. Alcoholic beverages are the second largest category, with
estimated
2015
of $802
billion.dairy products are the second largest end-use area for citrus flavors.
2015, total revenue from dairy products was approximately $
249
billion, and demand is expected to grow by more than
5% over the next
.Citrus Flavors Market SegmentNorth America, Western Europe and Asia Pacific are the three major markets for Citrus Flavors. While demand for citrus flavors remains strong in North America and Western Europe, rising consumer awareness and spending power among the rapidly rising middle class are key drivers of demand in the Asia-Pacific region.North
2015, the North American citrus flavor market was valued at $
24
billion, with the United States in the largest demand. The introduction of new flavors, especially the increasing use of citrus flavors in high-quality products, has led to growth in the U.S. market. Product differentiation and brand positioning are driving beverage companies, especially alcoholic beverage makers, to continue to introduce innovative products on the market, leading to a surge in demand for apple, pomegranate and citrus flavor flavors. In the global trend, the beverage industry has the largest market share in North America, followed by the dairy industry.westerncan expect the highest growth rate of demand for citrus flavors in the Western European market. Germany, France, the United Kingdom and Spain are among the most profitable markets for citrus flavor companies in Western Europe.
2015
, Germany accounted for nearly a quarter of total revenue in Western Europe, while France and the United Kingdom accounted for nearly
35
% of total market revenue.Asia Pacific (excluding Japan)Asia Pacific (excluding Japan) is the third largest market for citrus flavors in terms of revenue.
demand for citrus flavors is expected to grow at an annual rate of
nearly
5.5
% between 2015 and 2025, with India accounting for the majority.citrus flavors have been used in India for hundreds of years, so manufacturers can quickly take advantage of consumer familiarity and high demand. Citrus soft drinks, fruit juices and nutritious drinks continue to grow in the Indian market. In terms of the $
2
billion citrus flavor market in the Asia Pacific region
(excluding Japan), India accounted for nearly
37
% of the market in
2015. Other major markets include China, Australia and New Zealand.leading companies in the citrus flavor marketThe world's leading citrus flavor markets include
Kerry Group Plc
),
Takasago International Corporation
),
Sensient Technologies Corporation
), de
Symrise AG
), Chihuahua (
Givaudan SA
),
Firmenich International SA
),
Frutarom
Industries,
Citromax
Flavors and Fragrances Inc. and International Spice Flavors inc. (
International Flavors and Fragrances Inc.
).most of these leading companies have strong product lines for the beverage industry. These companies are also focused on developing highly customized fragrances tailored to consumer needs. Mergers and acquisitions are a major growth strategy for many citrus companies. In
, for example, the Carey Group acquired Cargilla's global fragrance business for approximately
$
233 million. The high-sands fragrance industry has announced the acquisition
U.S.-based Center Ingredient Technology (CIT)
company.The source of this
is
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