Coating knowledge: coating enterprises should do their homework before "touching the net"

Core tip: with the rapid development of the Internet, all walks of life have "touch the net", many coating enterprises are also beginning to be impatient and eager to try However, for many traditional enterprises, it is not easy to transform and embrace the Internet, and rash action will make enterprises fall into a dilemma Therefore, coating companies to enter the Internet, we need to consider carefully The road of the Internet needs to be cautious and the market of the coating industry is broad However, the road of marriage with the Internet is difficult Most enterprises are still burning money, and many enterprises are overwhelmed Therefore, some people make fun of the fact that coating enterprises are trapped in "no e-commerce, etc Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: with the rapid development of the Internet, all walks of life have "touch the net", many coating enterprises are also beginning to be impatient, eager to try However, for many traditional enterprises, it is not easy to transform and embrace the Internet, and rash action will make enterprises fall into a dilemma Therefore, coating companies to enter the Internet, we need to consider carefully The road of the Internet needs to be cautious and the market of the coating industry is broad However, the road of marriage with the Internet is difficult Most enterprises are still burning money, and many enterprises are overwhelmed As a result, some people ridicule that coating enterprises are in a dilemma of "no e-commerce, etc., no e-commerce" The reasons behind the analysis generally include: most of the coating products are durable products, which are also low-frequency consumer products, which occupy a large space and cost is relatively high The product characteristics, consumer demand and purchase habits limit the e-commerce of the coating industry; the coating consumption belongs to experience economy, and the traditional consumers are more confident about the offline experience shop than the virtual online shop However, embracing the Internet is the general trend In front of this reality, the coating industry must first figure out how to do it First of all, build the paint brand fan economy When Xiaomi develops mobile phones, hundreds of thousands of consumers give advice; when new products are launched, millions of consumers participate in the rush to buy Xiaomi mobile phone achieves the mutual close between consumers and brands, and consumers participate in all aspects of brand development In the era of Internet, the information organization structure has undergone profound changes The coating industry should accurately grasp this change, improve the viscosity of fans, and promote their sharing and communication The main consumption force of the coating industry is gradually shifting to the "post-80s" and "post-90s" They generally have Internet thinking The coating industry should make use of consumers' word-of-mouth to carry out marketing and communication on the Internet Secondly, positive interaction between online and offline Nowadays, some coating companies and stores are struggling with whether to focus on online or offline development, but in fact, online development and offline development are not contradictory Online consumption simplifies the circulation of traditional consumption, alleviates the problem of information asymmetry between businesses and consumers to a certain extent, and helps to tap consumption potential In other words, the e-commerce of shopping malls has turned the industry from closed to open, turning Limited customers into infinite consumers Consumers can choose online and then experience offline "Incredibly online" is to serve offline shopping malls It has no assessment of sales objectives and only undertakes the task of assisting the development of offline shopping malls' e-commerce It is a mode of "online sales, offline experience" Third, do a good job in logistics and service With the rapid development of logistics, the distribution speed and service are constantly improved For the coating industry, most enterprises have a long production cycle and adopt the mode of "production by sales", which is difficult to meet the market demand of "small, fast and flexible" At the same time, the product volume is large If the inventory is increased, the cost will be falsely high, which is a great challenge for e-commerce enterprises The coating industry must fully consider the above risks, optimize the distribution link and improve the service quality In addition, even if the above-mentioned points are achieved, the industry alliance and Baotuan are still required to develop At present, the phenomenon of the paint industry is serious, the industry convergence is not high, many enterprises and distributors blindly "touch the net", it is difficult to form a climate Therefore, the coating industry should break through the Internet, build an influential coating o2o platform, and grasp the future market with the help of "crowdfunding + crowdfunding" and other business models Although the development of the Internet is the future development trend, enterprises can not blindly embrace the Internet They need to first strengthen their own strength and make preparations, so that the road in the future will go more smoothly [focus on WeChat official account "paint net"; 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