Coating knowledge: how is the popularity of Chinese wallpaper increasing?

Core tip: in fact, it can be seen from foreign TV dramas that almost every family in TV dramas uses wallpaper for wall decoration, and the utilization rate of wallpaper in Japanese and Korean families is more than 80% But in China, the popularity of wallpaper was only about 5% After several years, the penetration rate has reached about 20% Based on the opinions of all parties, the following four reasons are analyzed by the editor: first, to eliminate the cognitive limitations of the mass consumers on wallpaper Because the early wallpaper Technology in China's home decoration market is not mature, the phenomenon of yellowing and cracking is serious, and the irritant taste of ink and plastic die is very heavy, this negative image has not been clarified for a long time Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: in fact, it can be seen from foreign TV dramas that almost every family in TV dramas uses wallpaper for wall decoration, and the utilization rate of wallpaper in Japanese and Korean families is more than 80% But in China, the popularity of wallpaper was only about 5% After several years, the penetration rate has reached about 20% Based on the views of all parties, the author analyzes the following four reasons that lead to the increase of wallpaper popularity: first, it eliminates the cognitive limitations of mass consumers on wallpaper Because the early wallpaper Technology in China's home decoration market is not mature, the phenomenon of yellowing and cracking is serious, and the irritant taste of ink and plastic die is very heavy, this negative image has not been clarified and reversed for a long time Although these problems do not exist in high-end wallpaper, most of them rely on imports, and the agents seldom make efforts to promote them, resulting in the limited awareness of consumers on wallpaper In recent years, this relatively limited cognition has been changed Second, most of the high-end wallpaper brands accepted in the domestic market are imported channels, and the price of the goods should include many costs such as purchase price, tariff, freight, etc the price is much higher than that of domestic wallpaper The middle end of the imported wallpaper is about 100 yuan per square meter, but before this price, it is obviously lack of competitiveness with high-quality wall paint, and does not have the conditions for popularization But in recent years, consumers' pursuit of environmental protection is getting higher and higher, and this phenomenon has been alleviated Third, the brand image appeal of domestic wallpaper has been improved For a long time, most of the domestic wallpaper manufacturers are only responsible for production, and mainly for the engineering market There are only a few manufacturers who are willing to establish a brand The establishment of a brand image needs not only profound internal skills, but also a wide range of consumer awareness With the rise of domestic wallpaper brands such as Milan wallpaper, more and more consumers begin to accept domestic brands Fourth, the brand concentration of wallpaper industry has increased, and the formation of industry standards has been accelerated suddenly because of the previous industry development, the wallpaper industry standards can not be followed up in time, and the industry chaos has intensified with the fierce market competition This kind of chaos destroys the overall image of the wallpaper industry, which is easy to make consumers distrust the whole product category But with the improvement of consumers' cognition, the market is gradually standardized, and the industry standard is gradually formed [focus on WeChat official account "paint net"; pay attention to surprises, scan code to see if your husband is selling paint.. "Paint group: 92525666] coatings house is focused on coatings, diatom mud, paint and coatings, coating technology, fire retardant coatings news information and coatings, diatom mud, paint and coating, coating technology, fire retardant coatings decoration knowledge and decoration effect map.