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    Home > Coatings News > Paints and Coatings Market > Coating knowledge: to improve the terminal sales skills necessary for coating dealers to win

    Coating knowledge: to improve the terminal sales skills necessary for coating dealers to win

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: in order to effectively expand the terminal market and improve the sales channels, the first marketing battle of "win in the terminal" series of cabaret furniture paint started in Changsha on July 18 On the same day, the theme meeting of "sharing and growing together" hosted by Zhuang Dianqi kicked off in Guiyang At the meeting, Shi Qinglin and other coating experts shared the secrets of "how to effectively improve their terminal retail ability", giving all the participants a practical course In an instant, the word "terminal" is repeated Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: in order to effectively open up the terminal market and improve the sales channels, on July 18, the first marketing battle of "win in the terminal" series of cabaret furniture paint started in Changsha On the same day, the theme meeting of "sharing and growing together" hosted by Zhuang Dianqi kicked off in Guiyang At the meeting, Shi Qinglin and other coating experts shared the secrets of "how to effectively improve their terminal retail ability", giving all the participants a practical course In an instant, the word "terminal" appears frequently in people's eyes again, and "terminal sales" is also talked about again In fact, for coating enterprises, the term "terminal sales" is not new, because it is the ultimate realization of profits and the most critical link in the entire industrial chain The so-called terminal of sales refers to the end of product sales through (channels), the link between products to reach consumers, and the final port for products to reach consumers' transactions To improve the terminal sales skills, the essential terminal sales for the success of the paint dealer can affect the core lifeblood of the regional market sales of the paint dealer A good operation of the terminal can guide the consumption, improve the brand image, improve the product flow rate, and strive for better and more production space and resources for the dealer Therefore, to improve the terminal sales volume has become the top priority for the paint dealers to increase the regional sales volume Especially in recent years, due to the influence of the upstream real estate industry regulation and other factors, the current paint market competition is becoming increasingly fierce, and the situation of competing with each other is formed In the era of "channel wins, terminal is king", many coating enterprises attach great importance to terminal work It is of strategic significance to control the terminal whether from the perspective of manufacturers or dealers So, as a paint dealer, facing the problems of unsalable products and rising management costs, how to improve the skills of terminal sales, break through the difficulties, so as to obtain a larger market? 1 Maintain and beautify the store There is no doubt that the vast majority of people, young and old, are members of the "appearance Association" and like to judge the essential characteristics of a person or thing through appearance Especially in China, the brand awareness and consumption experience of consumers are relatively scarce People usually make preliminary judgments on the brand through the image of the store Therefore, the beautiful and high-quality decoration and display design make people more comfortable and more willing to be close For coating products, as the terminal display area of coating enterprises, the store is particularly important As a kind of consumer goods that people don't need to use and buy frequently in daily life, people don't know much about it When people buy paint products, in addition to searching for relevant information and listening to other people's opinions on the Internet, they also hope to experience the use effect of the products themselves As a place where consumers can directly contact with coatings, the store is also an important place to directly display coating products How to make all kinds of products on the counter shelves of the terminal store attract consumers' eyes smoothly and affect consumers' purchasing psychology has become the key to the terminal sales work However, with the increasing demands of consumers, just beautifying the store alone can not fully meet the needs of people It has become the reform direction of the terminal operation mode of China's paint market, which can not only provide "integrated coating solution" for paint products, but also provide "one-stop service" for training and after-sales Industry insiders said that brand flagship stores can radiate the surrounding areas from point to area, greatly reducing customer transaction risk and time cost At the same time, it can also promote the improvement of industry service level The coating market has entered a new era of service marketing from the original product marketing stage The continuous improvement of terminal service functions will bring great convenience to coating users, promote the transformation of consumers from "price led" consumption to "brand led" consumption, and guide the industry to a healthy and healthy development track 2 As we all know, the process of coating product outflow is from the manufacturer to the dealer, then through the distributors at all levels, to the terminal retail store, and finally to the front of the consumer Some dealers think that as long as the product reaches the consumer's hands successfully, they will complete the terminal sales process They don't know how to communicate with consumers, and understanding consumers is also a very important part of the terminal sales process In the marketing market, there is a saying that many people have heard: don't offend a customer The reason is that behind every customer, there are about 250 people who are close to him, relatives, colleagues or neighbors This is the so-called "250 law", which comes from the sales skills of sales master Joe Gillard That is to say, if you drive away one customer, you will drive away 250 potential customers Therefore, in order to develop any potential consumers behind the consumers, the paint dealers need to know what products and services the consumers really want, pay attention to customer marketing, win the reputation of the consumers, and promote the products better Maybe the next second, the consumer will introduce more people to buy the products of the dealers "Be a man before doing business", customer relationship is the basis of long-term business In order for the terminal retail to purchase goods from a paint dealer in a long-term and stable way, in addition to the policy and price factors, the paint dealer is also required to have a hospitable relationship with the second batch of dealers and retailers Only by improving service quality, strengthening communication and cooperation, maintaining and strengthening feelings through various activities, can we truly bind the second batch and retail, and increase the number of terminal sales On the other hand, paint dealers can establish files of sub dealers or other consumers at all levels, visit customers regularly, and solve the problems of customers through consultation If there is no problem to solve, we can also shorten the distance with customers to achieve the ultimate goal of "no business" 3 Since the reform and opening up, with the rapid development of the network and retail market, the product publicity has not only depended on the way of "word of mouth", but also the propaganda methods of paint enterprises or dealers are more and more diversified, while the propaganda effect of oil carpentry is gradually weakening, or the construction of oil carpentry network is not as important as before However, it is undeniable that the oil carpenter is still an important customer resource of paint dealers, because before the owners decide to buy paint products, the words of oil carpenter may change the direction of purchase with helplessness Therefore, in order to survive without pressure and make more profits, it is a good choice to maintain a loyal and effective joinery network Especially for the second and third line decorative coatings, it is particularly important to rely on a large number of oil workers to push products without large-scale advertising investment to stimulate the market, especially in the retail market Strengthening the construction of joinery network can not only bring potential customers to paint dealers, but also reduce the liquidity of joinery, lead a more stable life, and achieve a mutually beneficial cooperative relationship Of course, at the right time, paint dealers need to use incentives to maintain joinery resources After all, the sales of related and popular joinery are sometimes not less than the annual purchase volume of a distributor In a word, the consumer's feeling and experience of the terminal determine his cognition and feeling of the brand to a great extent Therefore, only by improving the skills of terminal sales, strengthening the communication and contact with customers, and truly bringing consumers the enjoyment of product beauty and experiential service, can dealers improve their sales performance and develop their own world in the paint market [focus on WeChat official account "paint net"; pay attention to surprises, scan code to see if your husband is selling paint.. "Paint group: 92525666] coatings house is focused on coatings, diatom mud, paint and coatings, coating technology, fire retardant coatings news information and coatings, diatom mud, paint and coating, coating technology, fire retardant coatings decoration knowledge and decoration effect map.
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