Coatings enterprises get rich online, enhanced service is the key

China Paint Network
News: At the moment, with the popularity of online shopping, more and more
coating enterprises
began to embark on the road of e-commerce development, in order to meet consumer spending habits. However, we all know that
coatings
industry is a traditional manufacturing industry, compared with the fast-food, clothing industry, e-commerce's development path is bound to not be smooth. Therefore, coating enterprises want to nugget the "blue sea", only to continuously strengthen services.
At present, the home market is 80, 90 after the world, this group of unique consumer demand for paint and other household products naturally no longer rigid in style, more is to hope that products can show their own personalized pursuit, paint customization era fully opened. In the past, consumers for paint purchases are generally to go to the physical store carefully selected, but due to logistics and consumption restrictions, consumers see a limited category of paint. At present, the rapid popularity of the Internet, rapid development of logistics, coating enterprises to the Internet transformation and development of e-commerce, for consumers to provide a richer, more comprehensive paint information.
today's online shopping, consumers prefer to compare goods in brick-and-mortar stores, and then go home to check online, if satisfied will be ordered, this consumption model is still the norm in a considerable number of consumer groups. In fact, this is also the core competitive advantage of e-commerce: reduce the intermediary channels, directly from production to contact with consumers, thereby generating price advantage and excess profits, in other words, this is the consumer in e-commerce merchants often hear about the low price of products "reasonable explanation." It can be seen that convenient and efficient shopping experience and low operating costs, so that e-commerce in the process of competition with brick-and-mortar stores gradually occupy an advantage, e-commerce is an important trend in the future development of the coatings industry, which has become an indisputable consensus.
"online shopping" has gradually become a buying habit, but in the process of practice, the problem is still endless. Take this year's double eleven, home brand online concessions again crazy, but behind the considerable turnover, about delivery, installation and after-sales service and other aspects of hidden worries, but can no longer hide. In this regard, the development of coating enterprises e-commerce, after-sales service is very important, because the paint is not fast-food, after-sales link of the complexity of higher, if there is no professional logistics for online platform, installation and after-sales service as the basis, consumers are difficult to obtain the right service. If coating enterprises really want to e-commerce as a channel to long-term development, we must solve the problem of after-sales in the e-commerce process, to provide consumers with better services in order to win the hearts of consumers.
, the 21st century is a "customer economy" era, but also an era of enterprise e-commerce. In the new era of e-commerce enterprises will face a series of customer service-related opportunities and challenges, whether enterprises can provide good customer service is the key to deal with customer relations in the new era of e-commerce. And for coating enterprises, if you want to successfully step into the field of e-commerce, we need to ensure product quality on the basis of strengthening services, all-round to meet consumer demand!