"Cold" thinking under the "hot" of fresh food e-commerce

After several rounds of fierce battles, fresh food e-commerce, which is believed to have a trillion-dollar market, is still bustling, but it is still chaotic and unclear

The industry generally believes that fresh food e-commerce companies, which started around 2005, have broad space and a bright future regardless of scale and traffic, so various capitals rush to seize the track

At the same time, the third stage is also evolving quietly

However, such a rising field has not yet found a "password" for sustained profitability, and even more than 95% of companies are operating at a loss

The author believes that the fundamental reason for the above-mentioned problems is that market competition has deviated from the "initial aspiration

Secondly, some companies do not really "know agriculture

For this reason, the author suggests that the development of fresh food e-commerce should focus on the close integration with "agriculture" in the front end, learn from the successful experience of live broadcast delivery, lock high-quality agricultural products bases, and create popular agricultural products "IP" with platform characteristics to share with farmers Win; in terms of intermediate channels, pay attention to distinguishing from community vegetable markets and mom-and-pop vegetable stores, and avoid low-price vicious competition.