Come again? Dermatitis flat also came to sell lipstick? Another member of fashion industry

Photo source: after Ma Yinglong, the official Weibo screenshot of 999 piyanping family is the new king of cross-border It must be the hot piyanping on the weekend The lipstick of the three mouth itch relief group blinds my krypton golden dog's eyes, "heding red", "sunset red" and "enough Tan orange" are very aggressive After "two usages of one medicine", netizens' comments on "the best medicine for cheilitis, necessary for mouth itching" are also incisive "Dermatitis flat lipstick" was listed on the hot microblog search list on the weekend By the time of writing, the topic had been read 250 million times and discussed 17000 times From autumn pants to lipstick, the marketing routine of Cr 39 has been tried repeatedly, but its performance has not seen much growth, and its net profit has been compressed again and again According to the public information, relying on 999 and many professional brands, China Resources Sanjiu is mainly used for the treatment and health management of common family diseases Its well-known products include "999 Ganmaoling", "999 piyanping", "Sanjiu Weitai", "Tianhe Gutong Plaster", etc., among which "999 piyanping" is a cream mainly used for sterilization and antipruritic, and for the treatment of dermatitis and eczema Now, cross-border sales of lipstick also follow the horse Yinglong is as unexpected as others Is it forced by form or cross-border In fact, this is not the first time that CR 39 has stepped into the fashion world In February this year, another brand of Cr 39, "999 Ganmaoling", once sold autumn pants in season The four styles are not cool youth, wear jiubaoling, health punk and kneel lick customers Two months later, when the spring wind began to rise, it launched the same type of autumn pants mask, which caused various discussions for a while Of course, there are so many similar things In recent years, there have been so many examples of cross-border drug companies Three people have said "tiger" Do most of the examples represent that the profits of pharmaceutical companies can no longer meet the development of enterprises? Or some companies without innovative content are gradually abandoned by the times, and pharmaceutical companies themselves feel such pressure and have to choose to rely on strong brands Influence, put the eggs in other baskets before the events happen and develop, I think it is not impossible Finally, it has to be said that the recent two lipstick cross-border is relatively successful At least consumers are willing to try As long as the product is trusted by consumers, maybe in the future, Ma Yinglong will not sell hemorrhoids cream, dermatitis flat will not sell antipruritic drugs, and it is impossible to become two lipstick tycoons together Statement: this opinion only represents the author, not the position of yaozhi.com, welcome to exchange and supplement in the message area; if you need to reprint, please be sure to indicate the author and source of the article.