Comment Zhong Xue Gao 31 ° C put for 1 hour without melting? How to respond to simple "science popularization"

Original: CommentZhong Xue Gao 31 ° C put for 1 hour without chemicalization? How to respond to simple "science popularization"

They simply don't know what's hitting the public's nerves, or they don't know, they don't care

They simply don't know what's hitting the public's nerves, or they don't know, they don't care

Zhong Xuegao Infographic

Zhong Xuegao's response has two points, one is that the ice cream adds a very small amount of food emulsifier thickener, which is added in strict accordance with the relevant national standards and can be eaten

Judging from their responses, they probably feel very wronged, thinking that the public does not understand food additives and cannot understand the ingredient list, so they respond

Thickeners certainly don't have original sin, they've always been in

There is no doubt that Zhong Xuegao's crisis public relations ability is much

From the beginning, Zhong Xuegao has been telling a story about the "pursuit of high quality", but this story has turned over several times in a row, such as promoting an ice cream without a drop of water, and the ingredient list clearly has drinking water; Advertise an ice cream that uses only special red ti, but in fact it is a bulk red tip; Advertise the use of baby-grade sticks, which is ordinary stick sticks.

In fact, ice cream ice cream is originally a fiercely competitive market-oriented commodity, enterprises have pricing power, consumers have the right to choose, as long as the real price is clear, how expensive it

But no matter what kind of positioning, it is necessary to operate in good faith, clearly and realistically, and let consumers feel that the money is worth spending and spending comfortably, so that the brand can "stand" and earn the money

Red Star News special commentator Ma Qing

Edited by Yin Shuguang

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