Common knowledge of coatings: characteristics of China's architectural coatings industry

Core tips: 1 Low market concentration There are not many construction coating enterprises with an annual output of more than 3000 tons in China's construction coating industry, less than 3% of large-scale enterprises with an annual output of more than 5000 tons, and even fewer enterprises with an annual output of more than 10000 tons The market concentration of the top three enterprises with foreign investment is less than 15%, the market share of the top 10 enterprises is 29%, the market share of the top 20 enterprises is 38%, and the rest more than 4000 enterprises The average market share of enterprises is less than 20% However, the concentration degree of foreign mature construction paint market is much higher according to the statistics Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: 1 Low market concentration There are not many construction coating enterprises with an annual output of more than 3000 tons in China's construction coating industry, less than 3% of large-scale enterprises with an annual output of more than 5000 tons, and even fewer enterprises with an annual output of more than 10000 tons The market concentration of the top three enterprises with foreign investment is less than 15%, the market share of the top 10 enterprises is 29%, the market share of the top 20 enterprises is 38%, and the rest more than 4000 enterprises The average market share of enterprises is less than 20% However, the concentration degree of foreign mature construction paint market is much higher According to statistics, the output of the world's ten largest paint companies accounts for 1 / 3 of the world's total paint 2、 Entry barrier weak construction coating production technology threshold is low, basically based on the mechanical mixing of various raw materials, without any chemical changes Many raw material manufacturers also provide coating formulas while selling products Although these formulas are not optimized, and 0 has certain one sidedness in the selection of raw materials, but it makes the construction coating enterprises can start production without any technical research and development What's more, some technicians bring out the formula when they change jobs The investment of a paint factory is relatively simple Large scale enterprises such as Maxus have large industrial parks in Shunde and Chengdu The industrial parks officially put into production in Chengdu in 2013 cost about 2 billion yuan But smaller businesses often have only one or two large tanks and three or five workers The market channels and sales methods of most coating manufacturers are basically the same Due to the relatively weak barriers to entry and the highly dispersed market, the competition in China's construction paint market is also intensified 3、 In fact, there is a lot of knowledge about the small degree of product differentiation of architectural coatings, and there are many forms of product expression There are acrylic acid, vinyl acetate, polyvinyl alcohol, starch fiber and so on From the decoration effect, there are flat coating, roughening, texture coating and so on From the perspective of luster, there are highlights, semi gloss, mercerization and flatlight, etc In addition, building coatings can be adjusted to different colors, and there are many varieties However, when we look at the products in the market, they are mainly flat coating for internal and external walls The competition mainly focuses on price and customer relationship, but seldom on product quality, providing special visual effect and functional effect The differentiation of architectural coating products is very big, but the differentiation of the dominant products in the market is very small, so the future competition trend will be how to provide customers with diversified products, how to provide consumers with more choices 4、 The market shares of engineering and retail are divided from the market perspective, and the construction coatings are divided into engineering market and retail market The so-called engineering market refers to the construction contractor's choice of the brand and type of construction paint through bidding, most of which are exterior wall paint and a few interior wall engineering paint Just like the mettux Engineering Center, it is a business department set up by mettux company for the engineering market Retail market refers to the purchase of building owners in the building materials hypermarket or paint retail shop, and the coating is carried out by a special construction team, most of which are interior wall coating and a few exterior wall coating At present, the proportion of interior wall and exterior wall in architectural coating is 65% and 35% respectively From the product level, it is divided into high, middle and low grades From the perspective of distribution channels of coating enterprises, there are direct sales of building materials stores, coating stores, bidding, or distribution of regional agents often open retail stores, or agent bidding, or both 5、 Market competition intensifies China's reform and opening up, which makes foreign entrepreneurs optimistic about China, a huge potential market With their advanced production technology, huge capital and rich marketing experience, foreign famous coating enterprises have entered the Chinese market With their large amount of advertising and preferential policies for dealers, they have rapidly expanded to various cities and towns in China, making Chinese construction coating enterprises as if encountering a storm and unexpected The merits and demerits of the coating and the honor and disgrace of the brand are inseparable from the final service - the actual effect of the coating on the brush Most of the coating enterprises in China have weak brand service awareness, and the link between sales and service is not enough The products sold through agents will end their mission Only users can comment on the quality and effect As a result, fake and shoddy products are flooding the market and the brands are mixed With the development of recent years, China's construction coating industry market has become a large country of production in the world, but it is far from the level of a powerful country in the world How to make China's coating industry develop healthily and orderly? Recently, experts and leaders from all walks of life have expressed forward-looking opinions China's coating industry is facing unprecedented opportunities and difficulties Urbanization is an opportunity for the coating industry Technology upgrading, clean production, merger and reorganization are also the survival test for coating enterprises Only under the encouragement of national policy, the enterprise pays close attention to its own management and market development, can the construction coating industry move towards the road of sustainable development Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,