Common knowledge of coatings: when children's coatings are lack of standards, it is difficult to supervise and purchase, prevent "flicker"

Core tip: "so many brands have launched children's paint, advertising is also similar, really don't know which one to choose." Recently, Ms Hu, who is about to redecorate her home, has encountered such a problem Because the child is young, she is going to paint the children's room with special paint However, after visiting the building materials market, we found that children's paint products are far richer and more complex than she imagined Recently, in a hardware paint supermarket and Minle building materials market, it is not difficult to find the prosperous situation of children's paint product sales Whether it is a foreign brand, duluxi, Fenlin Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: "so many brands have launched children's paint, advertising are also similar, really don't know which one to choose." Recently, Ms Hu, who is about to redecorate her home, has encountered such a problem Because the child is young, she is going to paint the children's room with special paint However, after visiting the building materials market, we found that children's paint products are far richer and more complex than she imagined Recently, in a hardware paint supermarket and Minle building materials market, it is not difficult to find the prosperous situation of children's paint product sales Whether it is a foreign-funded brand, Dulux, Fenlin, Frege, PPG master paint, China Resources, or a local brand, such as cabaret, mettux, Fuya, jinlanhai, etc., they have launched one or two products for children's room decoration The words "children's room" are often clearly marked on the promotional pages and packaging barrels of these products The products also have their own selling points, such as duluxi full effect children's paint with "natural bamboo charcoal factor, excellent effect and easy to clean, expert color scheme", and PPG master paint with "super covering power, 1800 kinds of mature color options" as its selling points In terms of price, children's paint is almost twice as expensive as ordinary latex paint For example, the price of 5L Fuya healthy children's bedroom paint is 288 yuan, while the price of common interior wall paint of the same brand is only 130 yuan; the price of Cr Disney Miaoyuan paint is 569 yuan / 5L, which is about 400 yuan higher than the price of common wall paint Although the price is not cheap, its sales volume is not bad Sales staff said that in recent years, more and more consumers choose children's paint to paint children's houses or even the whole set of houses These consumers belong to the middle and high-end consumer groups with extremely strict environmental protection requirements Choosing children's paint is becoming a fashionable shopping method It is understood that children's paint market is not standardized As early as 2004, domestic paint enterprises such as cabaret and Fuya have successively launched children's paint and its upgraded products In recent years, many domestic and foreign paint brands have launched children's paint products, and started high-frequency advertising, terminal promotion After the high-profile intervention of big brands, many small and medium-sized brands have been following the trend The continuous improvement of consumers' awareness of environmental protection has also accelerated the development and expansion of children's paint potential market Behind the development of children's paint market, there are also some doubts for consumers For example, the marketing of each brand is the same, not "VOC tends to 0" is "low VOC"; not "3000 colors" is "infinite colorful world" When the reporter asked about the difference between children's paint and common paint, the salesperson's answer was the same: "more environmentally friendly, more colorful", and the more professional would answer "easy to scrub" However, when it is required to provide product test reports or specific data of hazardous substances, most brands indicate that they cannot provide or are not clear about this Even some small brands of common paint and children's paint use exactly the same packaging, just use stickers on the end to write the words of children's paint, and the price will be much higher In addition, some small enterprises also began to covet the children's paint market and launched their own children's paint products This kind of ostensible popularity has disrupted the previously relatively quiet children's paint market Although it increases the space for consumers to choose, it undoubtedly increases the difficulty for consumers to choose The quality is indistinguishable, the price of products is very different, but the market of children's paint is not standard At present, children's paint is not the mainstream in the product series of enterprises, and its sales share is also small For this immature phenomenon in the emerging market, we need to regulate and guide it through self-discipline and other ways Children's paint should have the following four characteristics: first, environmental protection, VOC and other harmful substances content should be extremely low or even 0; second, it should be resistant to scrubbing, not easy to powder; third, the gloss should be higher than ordinary wall paint, so as to play a role in protecting vision; finally, it needs to be able to play out a rich color When consumers buy children's paint, the key is to see whether there is a sample of the paint on the spot, smell the pungent smell, and paint several strokes on the sample to see if it is easy to wipe off, so as to identify high-quality products Children's paint is a great business opportunity for enterprises, but at present, it is suspected of being maliciously hyped in the market We call on relevant standards and specifications to be published as soon as possible, so that the industry will move towards healthy and sound development Regular dead angle children's paint "check no such" generally speaking, paint products can be divided into interior wall paint, exterior wall paint, wood paint, metal paint, floor paint, etc according to the painting position, and can be divided into water-based paint, solvent paint, powder paint, etc according to the form No matter at home or abroad, no matter what kind of classification, there is no children's paint or children's paint category The lack of specific standards since there is no trace of children's paint in the paint family tree, the lack of children's paint industry standards is self-evident Although the first compulsory national standard of "limit of harmful substances in coatings for toys" was formally implemented on October 1 last year, the national or industrial standards for interior wall coatings for children's rooms have not been issued At present, all coating enterprises still implement the universal national standard of "limit of harmful substances in interior wall coatings of interior decoration materials" revised in 2008, which can not provide specific specifications for children's paints and other products Even though the famous brand of children's paint products are lack of supervision organization, compared with the common latex paint, they do have more strict requirements on various indicators However, it is not ruled out that illegal enterprises use "children" as gimmicks to sell dog meat At present, the state and the association do not have a special agency to inspect and supervise children's coatings In the testing reports provided by enterprises themselves, the testing organizations often lack credibility and authority Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,