Community group buying cannot be dumped at low prices to undermine fair competition

Recently, the Nanjing Market Supervision Bureau issued the "Notice on the Compliance of E-commerce "Community Group Buying of Vegetables", which regulates the operation of e-commerce platforms and the responsibilities of the "group leader" of group buying groups

In essence, community group buying is an e-commerce model that takes the community as a unit, uses the community as the transaction scenario, and relies on the "group leader" to recommend products to community residents and facilitate transactions

However, some e-commerce giants have relatively simple and rude competition methods, and one of their commonly used methods is "burning money

According to the 21st Century Business Herald, on some community group buying platforms, 1 cent for a box of eggs, 9 cents for a cabbage.

The so-called low-price dumping refers to operators who sell goods at prices below cost for the purpose of squeezing out competitors.

It is believed that Nanjing made the first move to control the chaos of community group buying by e-commerce companies, which is likely to cause a chain reaction in other cities

Of course, the fierce competition among e-commerce giants in community group buying does not mean that the business model of community group buying is unreasonable, nor does it mean that platform companies should be completely prevented from investing and operating on it

In the final analysis, for Internet companies, don't always think about taking shortcuts, or even chasing profits at the expense of basic people's livelihood, or using unfair competition methods to achieve the goal of occupying the market, but rely on business models and core technological innovations.