Community group purchases to sweep the village, thousands of Malays form a group, the head of the group made more than 6,000 yuan a month

Community group buying in the right air may be China’s most sinking mobile e-commerce business.
Its tentacles have penetrated beyond the Fifth Ring-covering the vast countryside without takeaways and no Didi, and it also attracts those who are not yet proficient in using smartphones.
Middle-aged and elderly people.

Source: Visual China

During the Spring Festival, the community group buying business is still hot.

As of December last year, the number of Xingsheng preferred stores alone has exceeded 500,000, covering more than 6,500 cities in 15 provinces across the country, with monthly GMV as high as 4 billion yuan.
According to "Late" report, Prosperity Optimal is about to complete a round of investment of up to 3 billion US dollars led by Sequoia Capital.

Meituan Youyou revealed to "Financial Stories" that its community group buying business has reached more than 20 provinces and more than 300 prefecture-level cities.

Didi told the "Financial Stories" that the current coverage of its Orange Heart preferred business covers 27 provinces and cities.

Relevant data show that the domestic community group buying market will reach 72 billion yuan in 2020, an increase of 112% year-on-year.
By 2022, the Chinese community group buying market is expected to reach 100 billion yuan.

And the huge group of leaders has become the main force of the community group buying platform to conquer the city.

Some of them were originally innkeepers whose business was sluggish and turned to community group purchases, both making money and gaining a sense of accomplishment; some of them were originally fruit shop owners who were forced to close their business due to road construction outside the shop, and they were transformed into group leaders to survive; some The group leader was born as a small convenience store owner and pursued the philosophy of Buddhism.
Compared with making money, he paid more attention to earning popularity; there were also small township restaurant owners born in 1995.
During the epidemic, hotel revenue dropped sharply, and part-time community group purchases recovered part loss.

Opened the bottom of the homestay, made a top-notch group purchase, and made 6000 yuan a month

Liu Deyi, 50-year-old owner of a small town in Hainan, the preferred head of Orange Heart

"Recently in time for the Spring Festival, many users have already stocked up New Year's goods.
Although platform delivery continues as usual, the number of orders is not high.
Most of the people who pick up the goods here are tourists from other places.
" Talking about the Chinese New Year period Liu Deyi said of his performance.

In recent days, his pick-up point has only more than 50 orders per day, far lower than the daily average of 300 orders before the Chinese New Year.

Liu Deyi is a native of Daxinganling.
In his own words, it is the location of Jiguanzi on the map of China.
"When the rooster bowed his head and scratched his feet, I went to Sanya.
" Liu Deyi has the humorous qualities of a northeastern, and he opened a homestay in Hainan.

December to January is the off-season for Hainan B&Bs, and Liu Deyi is very leisurely.

On the day of December 6th last year, Cheng Xin pushed to Liu Deyi's inn preferably and suggested that he be the head of the group.
After some communication, Liu Deyi agreed.

Prior to this, although he had some understanding of community group buying through platforms such as Douyin, he still felt a little hairy: "Can community group buying work in Hainan?"

Confused, he also consulted Sichuan guests from "developed" areas, "I see people in the group sharing things every day.
It turns out that this is the group leader, and the guests in the store also have needs.
"

Prior to this, Orange Heart preferred to tell him that it will go online around December 20.

However, fierce competition forced Orange Heart to go online ahead of schedule.
On the evening of the 14th, he suddenly received a notice: To open tomorrow (15th), Liu Deyi became one of the first group leaders of Orange Heart in Hainan.

Liu Deyi told "Financial Stories Collection" that his daily income is composed of commissions and rewards.
For every new user who places an order, the platform rewards 6 yuan.

When the platform was first launched, in order to attract users to place orders, Liu Deyi gave free eggs to the orderers.
At that time, other group leaders waited for the platform to arrive the next day before delivering eggs to users.
Liu Deyi made a time difference.
, Buy eggs in advance by themselves, and give them to users on the spot.

Using this technique, he quickly attracted hundreds of customers, most of whom were old ladies, who could not even download apps.
But free eggs, as well as cheap products on the platform-are all the temptations that elderly people can hardly resist.

Moreover, many elderly people live here in winter like migratory birds, with their children alone and alone.
Liu proudly also knows how to make them happy.
"I praise the old ladies for being young, beautiful and temperamental.
They are very happy.
"

Of course, considerate service comes first, such as free home delivery.

Another breakthrough point for Liu Deyi is to sell coconuts-the model is similar to the pre-warehouse.
Liu Deyi prepares the goods in advance, and users can pick up the goods on site without waiting for the platform to deliver the goods the next day.

Coconuts are the life of the locals.
They eat more watermelons than northerners in summer.
Every person has at least one watermelon every day, and there are several in the family.
They often buy them in big bags.

The price of coconuts on the platform is cheaper than Liu's wholesale price, so he first buys coconuts on the platform and puts them in the store.

Customers who buy coconuts can place orders on the platform.
They not only enjoy the benefits, but also register for Orange Hearts.
They also choose Liu Deyi's store as the pick-up point.
He can also receive six yuan rewards for newcomers on the platform to place orders.

Within a month, Liu Deyi’s daily order volume at the pick-up point exceeded 250 orders, and since mid-January, it has stabilized at more than 400 orders.

Although there are three pick-up points within 50 meters nearby, Liu Deyi has the most orders.
He even bought a Taiwan University freezer to store fresh meat products.

After working for a period of time, the group buying platform began to implement the leader withdrawal system-all self-pickup points that have been open for more than 14 days must have completed at least 21 tasks within a week.
Suspended for 30 days.

Liu Deyi's head leader has become the winner of the survival of the fittest.
It is understood that since the platform went online on December 15 last year, Liu Deyi has earned more than 6,000 yuan in total in less than one month.

What he has gained is not only money, but also a sense of accomplishment.
“I used to be an inn and compared to the Buddhist style, and the occupancy rate was basically at the bottom of this piece.
Now I do the best in community group buying, and I have a sense of accomplishment.
Being in it, I actively help everyone.

However, he does not think that community group buying has a serious impact on vegetable farmers and small vendors.
Instead, he believes that community group buying is the general trend.
"Providing employment opportunities for people like me, alleviating the pressure of express delivery, and users can get convenience without excessive packaging.

He even plans to develop one acre of his idle land into a manor, and realize the number of users on Orange Heart Optimal.
"Put some rocking chairs to attract the elderly and children to play, so I can sell water.
Wholesale on Orange Heart Optimal.

The fruit shop closed due to road repairs and was forced to do group buying

Yuan Na 38 years old, former fruit shop owner in Zhengzhou, head of Duoduo grocery shopping

"Actually, I don't know how to do community group buying.
Now I rely on my old customers and occasionally post links in the group.
Maybe it's okay to go all out to do it, but I'm not ready yet.
"

I followed the delivery staff and found Yuanna in a residential area with a loft structure.
She distributed the goods while being interviewed by reporters.

According to Yuanna, it is the Chinese New Year, and her orders here have been up and down, and no one even picked up the goods during the first two days of the first and second days.

A few months ago, Yuanna ran a fruit shop facing the street.

In September last year, Pinduoduo's local push staff approached Yuanna and persuaded her to be the leader of Duoduo's grocery shopping.

"They said that the vegetables and fruits on the platform go well with my store.
I only need to receive the goods, and there is a 10% commission for each order.
"

Yuanna figured it out, and felt that it was quite cost-effective to have income by occupying a small area, so she became the first group leader of the Zhengzhou area of ​​Duoduo Shopping.

Soon after, because the road in front of the shop was to be widened and remodeled, the fruit shop was also fenced off, and the passenger flow was greatly reduced, and Yuanna's business was unsustainable.

Now, she has to close the store, diverted to the line, and distribute fruits to the surrounding entertainment clubs, hotels and inns.
This can save more than 3,000 yuan in rent per month.
Together with the salary of the clerk, it can save nearly 10,000 in rent and labor.
yuan.

And the goods bought by Duoduo had to be delivered to Yuanna's house.
Because Yuanna’s community has not been completed soon, many new houses have not yet been renovated, and the occupancy rate is not high.
Moreover, within 100 meters of the surrounding area, there are three still open shops that are also pick-up points.

Yuanna can only receive 20 or 30 business orders every day, the order quantity cannot come up, and the income is limited.

During the chat, I received a call from a customer requesting delivery of quick-frozen dumplings.
Yuanna’s home does not have a refrigerator.
She had to put the goods in the refrigerator of a restaurant 500 meters away.
She hurriedly went out to deliver the goods.
Just make a few cents, I also have to be good service, a few cents is better than nothing.
"

Later, Yuanna’s community established a WeChat group for residents.
She wanted to promote her business in the group, but she was worried that her neighbors would be disgusted.

For this reason, a girlfriend used the form of user experience feedback to sing with her in the group to promote Yuanna’s business.
Many neighbors also placed orders.
The order volume exceeded 50 orders in one fell swoop.
Yuanna was surprised and sent a few in a row.
Red envelopes to express gratitude.

But the good news came to an abrupt end that night.
A neighbor and Yuan Na had a dispute over debts.
They threatened Yuan Na in the WeChat group of the community, wanting to mess with her, and uploaded a screenshot of the chat between the two.

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