Competition strategy of pharmaceutical machinery Market: two dimensions running at the same time

[editor's point of view of chinapharma.com] looking at the development of the pharmaceutical industry in recent years, the market pattern has been mature, the general environment and policy environment of the industry are changing, the game rules and competition situation among pharmaceutical enterprises are also changing, and pharmaceutical enterprises are facing the new normal state of no progress, no retreat Xu Ming, vice president of China Chamber of Commerce for the import and export of healthcare products, said that pharmaceutical enterprises need to compete in two dimensions: time and space (competition strategy of pharmaceutical machinery Market: two dimensions race at the same time Picture source: Baidu picture) for pharmaceutical machinery enterprises, the race of time and space can be said to be a more intuitive summary of the current industry competition situation At present, the State takes an equal attitude towards the local enterprises and foreign-funded enterprises in the pharmaceutical market, a little slack, and the opportunity at home is likely to be fleeting In addition, in the context of globalization, the concept of space is gradually weakened, and international competition for local pharmaceutical machinery enterprises is no longer a situation of "irrelevant, high hanging up" Therefore, the competition of two dimensions is the core factor that the pharmaceutical machinery enterprises need to consider In fact, the pharmaceutical industry of the pharmaceutical machinery industry is a relatively special field, which is related to the health and even life safety of the people It is not allowed to discount, lack of weight or speculate With the increasing level of our national economy, the pharmaceutical industry has become one of the important pillar industries of the national economy Some enterprises regard it as a sunrise industry and step into it one after another The competition among pharmaceutical machinery enterprises is becoming increasingly fierce When the industry just started, the situation was not so Pharmaceutical machinery enterprises are generally only satisfied with basic production, quality and quantity is a big goal for the enterprises at that time However, many problems have also been exposed Pharmaceutical machinery enterprises are only satisfied with homogeneous competition and low-cost competition Most of the machinery and equipment in the market are "changing soup without changing medicine" The lack of product types, technology and technology cannot compete with the level of foreign technology, and the awareness of innovation and development of pharmaceutical machinery enterprises is low However, time is a strong witness to the growth and progress of anything After a long time of development, China has become the second largest pharmaceutical consumer market in the world, and the pharmaceutical machinery industry has also achieved breakthroughs and healthy development New products, new technologies and new achievements have repeatedly refreshed the history of the pharmaceutical machinery industry, in which a number of leading enterprises such as dongfulung, truking technology, Qianshan pharmaceutical machinery, Weilong technology and Deere pharmaceutical machinery have emerged They seize the opportunity, directly attack the market demand, actively develop new products, overcome difficulties, and pocket the opportunities and market income at home Leading enterprises expand the territory of China's pharmaceutical machinery industry, small and medium-sized enterprises are also in a stable market position, and accelerate the process of enterprise growth Although the R & D fund is not as much as that of large enterprises, some small and medium-sized enterprises are actively looking for cooperation to improve the R & D capability of products and race against time, striving to catch up with the pace of leading enterprises Some small and medium-sized enterprises said, "there are more opportunities in the domestic market now If we don't seize the time to develop and produce, when will we wait? If we don't speed up innovation and do not layout the market, we are likely to lose our position at home." Catch up with the time of the enterprise, the market will pet him; give up the time of the enterprise, the market will ignore him In order to win in the competition, pharmaceutical machinery enterprises have to use "18 kinds of martial arts" In the era of economic globalization and competition internationalization, no industry can escape the strong attack of foreign enterprises and the impact of international competition Therefore, in addition to the time and space race, pharmaceutical machinery enterprises can not be ignored From the domestic market, the pharmaceutical machinery market is in an open and survival state Among them, in the local market, foreign-funded enterprises occupy a certain share, coupled with the rising demand of the domestic pharmaceutical market, some foreign enterprises have long been "covetous", trying to get a share in the Chinese market They not only have high-quality mechanical equipment, but also core technology, strong R & D team, brand influence, etc., which more or less interfere with the choice of consumers and pose a "threat" to local pharmaceutical machinery enterprises From the enterprise level, pharmaceutical machinery enterprises need to have a forward-looking and strategic vision Leading pharmaceutical machinery enterprises have market and brand influence and core products At this time, they should have the awareness of international competition, actively layout overseas, and sell domestic machinery and equipment abroad In addition, pharmaceutical machinery enterprises can cooperate and join forces by means of cooperation and alliance, for example, truking technology acquires romaco, a German old brand enterprise, whose brand will generate impetus for truking technology and help truking technology successfully enter the international market Small and medium-sized pharmaceutical machinery enterprises should also have the awareness of international competition Although small and medium-sized pharmaceutical machinery enterprises are in a weak position in the international competition, it does not mean that they can only "stay away" Small and medium-sized pharmaceutical machinery enterprises can understand the situation of international competition and actively seek cooperation opportunities, which can also lay a good foundation for the future international development and competition of enterprises No matter in the domestic market or in the foreign market, the fierce competition has become a consensus The regular judgment accumulated by pharmaceutical machinery enterprises is not applicable to the current and future development situation In order to survive in the competition between the weak and the strong, pharmaceutical machinery enterprises need to compete in the dimension of time and space Pharmaceutical machinery enterprises should seize the opportunity, seize the market opportunity, speed up the research and development of innovative equipment, at the same time, they should also have the awareness of international competition, break through space, and layout overseas markets.