Condensing the core competitiveness of the industry and realizing the win-win value of the rice wine industry

How does the development of China's rice wine industry keep up with the development of China's wine industry? How can the nationalization of the rice wine market go faster? Recently, the 2021 China Yellow Wine T7 Summit hosted by the China Alcoholic Drinks Association was held in Shanghai

The data shows that from January to August, there were 98 rice wine production enterprises above designated size, including 17 loss-making enterprises, and the loss of enterprises was 17.

China's yellow wine is broken, where is the road? "The key to solving the dilemma of yellow wine lies in the transformation of culture and core.

"How to revitalize yellow rice wine? In addition to providing new pensions, we must also use new innovations to win the love of young people with innovative fashion, unique taste, and niche products

"From the big data analysis of the sales of rice wine on the Jingdong platform in recent years, the proportion of products priced below 100 yuan is not very high; the sales growth rate of products priced at 200-500 yuan has reached 200%; the price of products is 500 yuan.

In response to the current development bottleneck of the rice wine industry, Yu Weiqiang, chairman of Kuaijishan Shaoxing Wine Co.

"Chinese rice wine is very lacking in consumer education.

Tang Wenjie, chairman of Shanghai Jinfeng Wine Industry Co.

Miao Yuping, chairman of Zhejiang Tapai Shaoxing Wine Co.

　　After efficient and pragmatic collision of wisdom and friendship, the summit reached the following consensus: the "14th Five-Year Plan" set sail, rice wine enterprises should build consensus, stick to tradition as the foundation, technological innovation as the driving force, cultural promotion as the root, and a better life.

　　(Artemisia phoenix)

　　"China Food News" (04 edition on October 25, 2021)

(Editor-in-charge: Gu Yufei)