Conduct research on the construction of ginseng fruit standard system and strengthen the empowerment of geographical indication industry standards

Recently, the Kunming Market Supervision and Administration Bureau took the lead in organizing the investigation of
"ginseng fruit standard system construction" in Shilinxijiekou Town, Kunming.

Chen Wenjing, second-level researcher of the Standards Department of Yunnan Market Supervision Administration, Zhao Yining, vice president of Yunnan Standardization Research Institute, Ding Renzhan, director of the Institute of Horticulture, Yunnan Academy of Agricultural Sciences, and Ye Ming, deputy director of Kunming Market Supervision Administration, participated in the survey
.

The research project of "Construction of Ginseng Fruit Standard System in Xijiekou" is a public welfare work, led by the Kunming Market Supervision Administration, and the Yunnan Institute of Standardization is responsible for the subject research
.

In order to further improve the standardization level of Kunming's geographical indication industry, the Kunming Administration for Market Regulation plans to build a standard system as the starting point, create a standard model, and establish and improve a general standard system
covering the industrial chain of Kunming's characteristic products by strengthening the top-level design.
The ginseng fruit industry in Xijiekou was selected as a pilot, collected and sorted out relevant national, industry and local standards, guided the formulation of relevant group standards and enterprise standards, and built a set of pilot special standard system
covering the entire industrial chain before, during and after production.

At the research meeting, the participants collected and fully discussed
the current development status of the ginseng fruit industry of the geographical indication certification trademark Xijiekou, the key links of the production, processing, circulation and sales of the whole industry chain and the construction of related systems, the development of standardization work, and the work needs and suggestions in standardization.

Chen Wenjing, a second-level researcher of the Standards Department of the Yunnan Provincial Administration for Market Regulation, pointed out that it is very necessary to build a standard system for ginseng fruits in Xijiekou, and it is necessary to promote the construction
of the system in accordance with the new concept of "three products and one standard" (that is, variety cultivation, quality improvement, brand building and standardized production) of the Ministry of Agriculture and Rural Affairs.

Ye Ming, deputy director of the Kunming Administration for Market Regulation, stressed that it is necessary to systematically build a good brand
of Kunming geographical indication products from the four dimensions of "standard empowerment, digital empowerment, cultural empowerment and management empowerment".

After that, the research group went to the National E-commerce into Rural Comprehensive Demonstration Project Base in Shilin County, the E-commerce Public Service Center of Shilin County and Yunnan Yi Guyn E-commerce Co.
, Ltd.
to conduct field research
on the links and requirements of ginseng fruit e-commerce sales services.

Through the investigation, the motivation of all relevant parties of Xijiekou ginseng fruit to build a standard system was condensed, and the direction of system construction was clarified, which laid a good foundation
for the next step to complete the project with high quality and effectively provide standardized support for the standardized development of Xijiekou ginseng fruit industry.

Yunnan Standardization Research Institute, Institute of Horticulture, Yunnan Academy of Agricultural Sciences, Standardization Department of Kunming Market Supervision Administration, Shilin County, Xijiekou ginseng fruit holders, town technology promotion station, ginseng fruit association, planting, warehousing, sales, e-commerce leading enterprises and other main responsible persons participated in the research activities
.
(Editor Li Chuang)