Consumer health awareness is differentiated, and there is a strong demand for nutrition in the beverage industry

In recent years, with the enhancement of consumers' health awareness, more and more consumers will make more rational and targeted choices of food and beverages

Among the 7.

Personalized nutrition is in part a revolutionary technology in the beverage industry, providing consumers with specific nutritional recommendations in real-time based on their DNA and genetic profiles

However, consumers are still looking for new ways to improve their health as they want a holistic approach to wellness in their lifestyle

Juice, water, yogurt drinks

Sexualized nutritional products can provide consumers with specific nutritional advice so they can get the right nutrients they need to stay healthy

However, while consumers are interested in these types of products, they are not necessarily looking for these types of food and beverages today, and awareness of the availability of these types of products is the main reason

This is because only 35% of consumers globally believe that there are products currently on the market that meet their specific nutritional needs

Taken together, one of the main reasons consumers want to see other major beverage formats in the personalised nutrition space, while others are not interested in personalised beverage products, is affordability