echemi logo
Product
  • Product
  • Supplier
  • Inquiry
    Home > Food News > Food Coloring Articles > Consumers are willing to pay more for all-natural pigments, according to the Lycored survey.

    Consumers are willing to pay more for all-natural pigments, according to the Lycored survey.

    • Last Update: 2021-02-16
    • Source: Internet
    • Author: User
    Search more information of high quality chemicals, good prices and reliable suppliers, visit www.echemi.com

    according to
    A recent
    by Lycored Research found that consumers are willing to pay an extra 50 percent for food and beverages made from
    ingredients
    ingredients.the online survey, researchers asked
    506,
    Americans if they would pay more for products made with all-natural flavors and all-natural colors. The results showed
    88%
    88% of the participants said yes.team told participants that in the U.S., the average price of a can of flavored milk drink was $
    1.50
    , and then asked them how much they would pay if the product was made from all-natural ingredients. As a result, participants were willing to pay
    2.20
    on average, which was
    47 percent higher than the
    .survey also found that respondents were more likely to accept products that looked like all-natural colors, even if they were told the product was not all-natural.-color testing thetest team gave respondents two flavored cow's milk drinks,
    Lycored
    's
    Tomat-O-Red
    pure natural pigment, and
    Red-3
    , an artificial pigment, and asked respondents which one was natural. In the test, respondents were not told which one was which, and then they were asked to score
    0
    points
    -10
    points,
    0
    points for "completely not all natural",
    10
    points for "absolutely natural".Lycored
    's
    Tomat-O-Red RP
    best performed, with consumers considering it the most natural. Tomaat-O-Red R

    , a pigment designed primarily for products containing fats, came in second place. Artificial pigments
    Red 3
    look the least natural.

    Lippert
    , marketing secretary at Lycored
    , said the study showed that food and beverage producers that choose all-natural ingredients in their formulations will resonate with consumers and encourage them to buy more products.research on
    UHT
    through consumer research,
    Lycored
    conducted research experiments on the stability of pure natural pigments after the
    UHT
    process, mainly using flavored milk.Lycored
    selected two different
    UHT
    processing techniques for the production of strawberry-flavored milk beverages: direct heating and tringed heating.then, the sample is tested for accelerated shelf life. As a result, products
    Tomat-O-Red RP
    and
    Tomat-O-Red R
    were selected for better color stability and no change in the naked eye.contrast, the color
    samples selected
    Red 3 is very different.tests that are exposed to the environmenthas also tested the appearance of pigment changes through other tests, including conditions that may occur during transportation, storage, and in-store sales.UHT
    -sterilized strawberry-flavored milk is exposed to all-weather lighting (
    6000
    lux light intensity), ambient temperatures
    25-40
    degrees Celsius (normal daytime
    /
    night light conditions), and
    40
    degrees C (dark environment).under all conditions, products that use the
    Tomet-O-Red
    pigment vary little or no color, while the color of flavored milk that uses the
    Red 3
    pigment changes greatly.Stability
    Tammi Higgins
    , minister of the pigment division at Lycored
    , said the stability of pigment colors was a top priority for food and beverage producers." highly stable pigments can save on the high cost of refrigeration during storage and transportation, reducing waste. Most importantly, this means that food brands can be confident that their products will be loved by the end consumer, as they expected.
    Higgins
    said.The source of this
    is
    Food Network, if reproduced please indicate the source, violators must be investigated.
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

    Contact Us

    The source of this page with content of products and services is from Internet, which doesn't represent ECHEMI's opinion. If you have any queries, please write to service@echemi.com. It will be replied within 5 days.

    Moreover, if you find any instances of plagiarism from the page, please send email to service@echemi.com with relevant evidence.