Consumers are willing to pay more for all-natural pigments, according to the Lycored survey.
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Last Update: 2021-02-16
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Source: Internet
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Author: User
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according to
A recent
by Lycored Research found that consumers are willing to pay an extra 50 percent for food and beverages made from
ingredients
ingredients.the online survey, researchers asked
506,
Americans if they would pay more for products made with all-natural flavors and all-natural colors. The results showed
88%
88% of the participants said yes.team told participants that in the U.S., the average price of a can of flavored milk drink was $
1.50
, and then asked them how much they would pay if the product was made from all-natural ingredients. As a result, participants were willing to pay
2.20
on average, which was
47 percent higher than the
.survey also found that respondents were more likely to accept products that looked like all-natural colors, even if they were told the product was not all-natural.-color testing thetest team gave respondents two flavored cow's milk drinks,
Lycored
's
Tomat-O-Red
pure natural pigment, and
Red-3
, an artificial pigment, and asked respondents which one was natural. In the test, respondents were not told which one was which, and then they were asked to score
0
points
-10
points,
0
points for "completely not all natural",
10
points for "absolutely natural".Lycored
's
Tomat-O-Red RP
best performed, with consumers considering it the most natural. Tomaat-O-Red R
, a pigment designed primarily for products containing fats, came in second place. Artificial pigments
Red 3
look the least natural.
Lippert
, marketing secretary at Lycored
, said the study showed that food and beverage producers that choose all-natural ingredients in their formulations will resonate with consumers and encourage them to buy more products.research on
UHT
through consumer research,
Lycored
conducted research experiments on the stability of pure natural pigments after the
UHT
process, mainly using flavored milk.Lycored
selected two different
UHT
processing techniques for the production of strawberry-flavored milk beverages: direct heating and tringed heating.then, the sample is tested for accelerated shelf life. As a result, products
Tomat-O-Red RP
and
Tomat-O-Red R
were selected for better color stability and no change in the naked eye.contrast, the color
samples selected
Red 3 is very different.tests that are exposed to the environmenthas also tested the appearance of pigment changes through other tests, including conditions that may occur during transportation, storage, and in-store sales.UHT
-sterilized strawberry-flavored milk is exposed to all-weather lighting (
6000
lux light intensity), ambient temperatures
25-40
degrees Celsius (normal daytime
/
night light conditions), and
40
degrees C (dark environment).under all conditions, products that use the
Tomet-O-Red
pigment vary little or no color, while the color of flavored milk that uses the
Red 3
pigment changes greatly.Stability
Tammi Higgins
, minister of the pigment division at Lycored
, said the stability of pigment colors was a top priority for food and beverage producers." highly stable pigments can save on the high cost of refrigeration during storage and transportation, reducing waste. Most importantly, this means that food brands can be confident that their products will be loved by the end consumer, as they expected.
Higgins
said.The source of this
is
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