Consumers have something to say wallpaper enterprises feel helpless

China Paint network
: consumers for wallpaper products, has always been love and hate. Love is the charm of wallpaper product design, love is wallpaper products superior decorative performance. Hate is the high price, as well as the use of products, making it difficult for consumers to start. Consumers have a lot of knots about wallpaper, wallpaper enterprises are equally helpless.
and contradictions between consumers and enterprises is the direction of the healthy development of the wallpaper industry. Here's how to find out what's going on in the industry and find good solutions by understanding what consumers think and analyzing the root causes of how difficult it is for companies to meet consumer demand.
production surplus, as a production enterprise to obtain gross profit is not high, and most of the profits by the terminal retail price is inflated: the price of domestic products is generally 3-5 times the purchase price, the price of imported wallpaper products is generally 5-10 times. The inflated gross margin has caused retail prices to be so "staggering" that consumers can't afford it.
the root cause or retail prices are too high for consumers to use wallpaper. According to the survey, many people on wallpaper prices of the first reaction is compared with
paint
, more expensive than paint is acceptable, but expensive too outrageous, consumer psychology or to calculate, after all, wallpaper is replaced with paint, is not decoration of the "essentials", wallpaper may be decoration "thin" off.
industry management is not standardized, resulting in wallpaper industry product prices without strict control and supervision. End-product prices are different, and consumers are worried about being tricked into being slaughtered. Some "savvy" shopkeepers also have "targeted prices" because of the different outfits of the buyers who come to the store. Consumers choosing to say "no" is the best answer to such questions.
"four wallpaper, six paste", wallpaper construction is a very important link, different levels of construction posting directly affect the performance of the product, and even will cause the product quality judgment, so some consumers who choose the product will also be due to the performance of the "unsatisfactory" and make some negative comments on the wallpaper.
-sales service is a place that consumers value more, but this is not enough for many merchants. Wallpaper is not a standardized product, many consumers in the purchase of products, many worry about the length of their service life, and the general terminal is to give some vague commitment, and even if the wallpaper some problems can not be repaired.
the contradiction between wallpaper enterprises and consumers is not irreconciescible, however, wallpaper enterprises have not made enough efforts to this end, lack of communication with consumers, not from their own to find the key to the problem.