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China Paint Network
News: Now there are many people choose a
scenture brand
to join, some of them have done very successfully, the original unknown in the region of the
coatings
brand bigger and bigger, but some are getting worse, and finally had to withdraw from the market. Also join a paint brand, why do some people do well, others do a mess? The reason for this is that joining a paint brand and operating and developing a brand is a skill and method, is a combination of brain, eye and physical strength of technical work. So, paint dealers to make a big brand of what are the four elements?
, find a good manufacturer
the right is the best, dealer agent products do not have to be greedy, only suitable for their own is the best. Dealers through the find a product quality excellent, good corporate reputation brand manufacturers, can make themselves a lasting and stable profit, but also the first agent products dealers to dig the business "first bucket of gold" a good platform and model.
2, establish lasting cooperation
to find a good brand, in order to protect their long-term interests, dealers sometimes need to establish a more durable and strong cooperative relationship with manufacturers, dealers only to maximize the grasp of manufacturers, in order to allow their vital interests not to be infringed.
, of course, provided that the dealer has a strategic vision. Many successful dealers will decisively sign a long-term cooperation agreement with the brand, the purpose is also to take this product as their common cause with manufacturers to operate, and can maximize their long-term, long-term profits.
Third, with the manufacturer strategic win-win
dealers want to work with the paint brand mutually beneficial cooperation, we must have a long-term strategic vision, and manufacturers can openly establish a win-win strategic partnership. Dealers and manufacturers to establish a mutual love and mutual trust, mutual benefit and mutual benefit of the partnership, so that manufacturers can work with the enemy, together to become bigger and stronger market, without the emergence of dealer profits, factory losses or the opposite situation.
I, to maintain a free space
dealer agent paint brand, to maintain their own adequate and adequate market operating space and rights, so as not to be controlled and controlled by manufacturers, and then have their own independent operation of the "territory", to maintain products, prices, channels, promotions and other aspects of the operation of freedom, so as to obtain greater market profit margins.
in short, paint dealers in the agent brand, to follow the above four points, in order to go longer and farther on the road of the brand agent.