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    Home > Coatings News > Paints and Coatings Market > Counting the four publicity myths of diatom mud

    Counting the four publicity myths of diatom mud

    • Last Update: 2021-02-10
    • Source: Internet
    • Author: User
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    China Paint Network
    News: With the green environmental protection, natural health decoration concept continues to extend in depth, all the owners waiting for decoration are beginning to pay special attention to environmental protection, and as a new generation of green wall material, diatom mud also began to gradually walk into the decoration of a group of eyes. Diatom mud decorative wall material, professional point of view, is inorganic gel material as the main bonding material, diatom soil as the main functional filler, prepared dry powdered interior wall decoration coating material. In addition to regulating indoor humidity, adsorption of harmful gases, antibacterial mold and other beneficial environmental health performance, it can also be prepared on the decorative wall of different texture, color and texture, with excellent decorative effect, so it is described as "breathing wall."
    since its inception, diatom mud has begun to be favored and sought after by the vast number of consumers, vibrant new industries have also made countless businesses moved. According to incomplete statistics, as of the first half of this year, diatom mud manufacturers as many as 1000, with a certain production strength of less than 300 enterprises. However, the market sales of a variety of diatom mud brands and products are in a variety of, some manufacturers over-exaggerated or even falsely advertised the performance of diatom mud products, so that consumers in the process of consuming diatom mud products can not correctly choose diatom mud. Next, this article will be from four aspects for you to interpret the market about diatom mud propaganda misunderstanding.
    It is well known that the porosity rate of diatom soil molecules and than the surface is the same volume of activated carbon 5000 to 6000 times, the unique molecular structure makes it has a strong adsorption capacity, so the content of diatom soil also determines the absorption of diatom mud Adhesive capacity, but diatom soil is a SiO2 as the main component of inororated minerals, chemical properties are extremely stable, in normal conditions can not react with any substances outside, so there is no adhesive action, simple diatom soil can not adhere to the wall. September 1, 2013 promulgated the implementation of China's diatom mud national industry standards, the content of diatom soil can be detected, can be detected in the laboratory standard of more than 10%, for some enterprises to promote diatom soil content of more than 90% of the pure false propaganda, more than 90% of the content of diatom mud products can not be walled, and will affect the addition of other functional accessories, such as decomposition agents. After thousands of experiments, a large amount of data analysis shows that the high-quality diatom mud products should reach 30%-50% of the diatom soil content, which can effectively guarantee adsorption performance, but also do not affect the addition of functional accessories.
    At this time, some brands in promoting their own diatom mud products called for the second generation, third generation, or even the eighth and ninth generation of products, and diatom mud national standards do not make the level of diatom mud products corresponding identification standards. Some brands that claim to be the first generation of diatom mud products deliberately add different kinds of toxic chemicals in order to overemphasized the decorative and aesthetics of diatom mud, while reducing the environmental protection of diatom mud, while also adding new sources of air pollution. The promotion of its so-called Generation X diatom mud products is a publicity stunt made up by some diatom mud producers to promote the products, misleading consumers about the correct judgment of the performance of diatom mud products.
    diatom mud originated in Japan. Since the 1970s, Japan has started to use diatom mud in home furnishings, after decades of development, the decoration style of Japanese diatom mud is still the original appearance, changes are very small, or to simple manual texture." But in China, after 10 years of development of diatom mud decoration style more and more diversified, diatom mud pattern is more and more rich, color is more and more gorgeous. Rich patterns and brilliant colors cater to the aesthetic point of view of the Chinese people. However, diatom mud belongs to matte products, diatom soil is a powder with very small particle size, has a strong ability to decolor, cover rate is also strong. Some brands over-pursue product color saturation, adding chemicals such as organic pigments to their products, making it easy to produce large amounts of volatile organic compounds (e.g. VOCs, etc.) during the coating process, resulting in harm to the human respiratory system.
    the current market debate about the strong alkaline and weak alkalinity of diatom mud, there are different arguments. In fact, the strong alkalinity and weak alkalinity of diatom mud are caused by the different inororated gel materials contained in diatom mud. According to the relevant standards of China's construction industry, diatom mud products as long as the content and related properties of diatom mud can meet the requirements of the national standards of diatom mud can be called qualified diatom mud products. Therefore, the strong alkalinity and weak alkalinity of diatom mud are not directly related to the environmental performance of diatom mud. In addition, even more publicity weak alkaline diatom mud is beneficial to human health. From a medical point of view, it is healthy for the human body fluids to remain weak and alkaline, but there is no correlation between the diatom mud on the walls and the human body fluids, so this kind of publicity is nonsense.
    some diatom mud brands in the end-sale process, overstate the strength of their own enterprises, to promote their own diatom soil resources. The State Mineral Resources Law expressly stipulates that the State Council is the ultimate representative of the state ownership of mineral resources, and that local governments at all levels can only exercise the power of ownership of mineral resources on behalf of the state in accordance with the provisions of national laws and the authorization of the State Council. Any enterprise has only the right to exploit and operate mineral resources, not to exercise ownership. On the other hand, professional people, professional enterprises can do professional things, mining diatom soil ore and the production of diatom mud two concepts themselves want to go far, so their own diatom ore claims and publicity is actually a misleading consumer right to know.
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