"Crisis" moment, the floor enterprise timely response is the key

China Paint Network
News: In recent years, the wave of information technology in the process of enriching and impacting people's daily life, but also can not be said to greatly change the market environment, so that the brand crisis has entered a prone stage. Especially with the continuous development of information technology, there have been many new changes in the network environment, blogs, microblogs, WeChat, network communities and other self-media rapid expansion, greatly reducing the cost of information dissemination and access.
in this more flat compressed virtual space, "good things don't go out" situation has finally changed, word-of-mouth effect will be a lot of positive energy into the brand; And the speed of "bad things spread thousands of miles" is geometric growth, their own management extensive, lack of crisis management capacity of the floor enterprises, it is easy because of a fuse "lying shot", after detonating the media into a brand crisis and difficult to help themselves.
flooring industry in China has more than twenty years of historical accumulation, but no matter how smooth the development of flooring enterprises, in the development of the road more or less will encounter different degrees of brand crisis. At this time, with a positive attitude and the right attitude to respond, is the best way to solve the brand crisis.
in the flooring market, whether due to product quality issues or after-sales service disputes, will have a negative impact on the brand. In the face of these crises, floor enterprises can not be afraid or fear of the psychology, dare not face the problem or directly ignore, can only make this crisis more deepening.
As the saying goes, "rainbow after the wind and rain", in the development path, it is inevitable to encounter a variety of "stumbling blocks", flooring enterprises also need to take the right attitude, as a kind of training, in the crisis to find their own shortcomings, and with a positive attitude for our customers to respond, in order to "save themselves in danger."
brand crisis is unexpected and urgent, in the era of abnormal speed of information dissemination, the negative impact of the news will naturally go away. Floor enterprises in the face of the brand crisis, there is no extra time to advise, but should be the first time to actively admit the problem and show attitude, so as to some extent to recover the destruction of the brand.
In the current ups and downs, the flooring enterprises to do a good job in crisis response is very necessary, look at the recent stars, but a busy processing of the crisis, flooring enterprises also have to prepare accordingly, as the saying goes: "the blessing depends on, the blessing of the disaster." Crisis management, enterprises should not take it lightly!