Custom wine will lead the development of the industry, the Chinese Liquor Association issued a draft standard.

"Custom wine is the future direction of the wine industry, is an important means to meet the consumption upgrade, is the inevitable trend of liquor development." This is the Chinese Wine Association Vice President and Secretary-General Song Shuyu at yesterday at the Maotai Group International Conference Center held the 2017 Annual Meeting of China's Chief Liquor Taster and the China Liquor Association Custom Wine Alliance Annual Meeting. The meeting was organized by the China Wine Association and hosted by Maotai Winery (Group) Co., Ltd. in Guizhou, China.
19 creative wines around the needs of personality debuted
at the annual meeting of China's chief liquor tasters held in the morning, from Maotai, Yanghe, Liquor, Gujing, Luzhou old cellar, Lang wine, red star and other famous liquor enterprises 37 chief liquor tasting masters gathered in the ancient town. Song Shuyu, vice president and secretary-general of the China Wine Association, said the chief taster and consumer should further strengthen their interaction. Liquor taster in the current important moment of the transformation and adjustment of the liquor industry, to bear the responsibility of liquor technology innovation, cultural innovation, service innovation of the historical development, around the escalating personalized consumption needs, to create more excellent products, and effectively let consumers experience a vivid liquor culture and extreme quality.
Yuan Renguo, chairman of Guizhou Maotai Group, stressed that Maotai should be consumer demand-oriented, innovation-driven as the engine, to "add variety, improve quality, create brands" as the goal, in-depth promotion of supply-side structural reforms to provide consumers with better quality products, provide better service, provide a better experience to meet the diverse and diversified needs of consumers. Maotai is willing to work with all brother enterprises, under the strong guidance of the China Wine Association, to strengthen the standardization of liquor evaluation technology, institutionalization, standardization of construction, to promote China's liquor "going out" to promote the healthy and sustainable development of the liquor industry.
the first time at the annual meeting of 19 China's chief liquor taster master creative wine review, the top liquor winemakers have come on stage to introduce their creative works and creative experience. The joint efforts of China's chief liquor taster team show the whole society the artistic connotation of traditional Chinese liquor and the artisan spirit of Chinese liquor.
The China Wine Association's Custom Liquor Alliance
the same afternoon, the China Custom Wine Products Standard Was Issued to Promote Sustainable Development. Song Shuyu said that custom wine with its "scarcity, complexity, identity, privacy, collectivity, diversity, art" seven characteristics, not only can achieve the product characteristics of demand, but also can meet the needs of experience consumption, but also can achieve value increase and efficiency growth, is to achieve the liquor industry from scale, brand efficiency to quality, characteristic benefits of one of the important ways to change.
With the progress of science and technology, big data, cloud computing, artificial intelligence, 3D printing and other technologies to the custom wine industry innovation provides more possibilities, can greatly improve product development and production efficiency, release consumer demand, expand product consumption, leading the upgrading of the consumption structure.
China Economic Daily - China Economic Network reporters understand that the China Liquor Custom Wine Alliance since its establishment last June, launched a series of major initiatives. At the meeting, "China Wine Association custom wine product standards draft description" and custom wine "creative products" have been issued, aimed at establishing a more standardized custom wine new ecology, establish quality honesty, service sincerity, industry integrity business philosophy, promote the healthy and sustainable development of custom wine.
hope that through the joint efforts of the Custom Wine Alliance, we can promote the scientific segmentation of the liquor consumption market and cultivate new growth points of liquor. Song Shuyu said.
the same day, Maotai Group Chairman Yuan Renguo, Maotai Group technical adviser Liu Self-help, Maotai Group Chief Engineer Wang Li, Maotai Group Honorary Chairman Ji Keliang and other chief liquor tasting masters attended the annual meeting.
Xiaowei, china Economic Daily- China Economic Network reporter.