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    Home > Coatings News > Paints and Coatings Market > Dabao paint Daqing successful distribution and sharing: professional spraying services to win the market

    Dabao paint Daqing successful distribution and sharing: professional spraying services to win the market

    • Last Update: 2021-01-30
    • Source: Internet
    • Author: User
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    China Coatings Network
    News: Daqing Dabao paint was founded in 2000, in 2010 under the strong leadership of Li Zhanjun and Wang Xianyan General Manager took off in Daqing, successfully completed the Daqing Dabao paint market to wall paint-led transformation, and the formation of today Daqing
    pass" Dabao paint and China Resources, Jiabaoli
    " three-legged situation. In this issue, we will discuss and share the successful experience of Daqing Dabao paint.
    think of that year to take over Daqing Dabao paint distribution business at the beginning, Li, Wang always also felt a thousand feelings, the first into the paint market a confused, and even a sense of loneliness at a loss, where is the market? How do I run it? Where to start? As if standing at the crossroads of life, in the end which direction should go? This is a big question worth thinking about in the ears of Li and Wang.
    Faced with all kinds of doubts and dilemmas, Li, Wang always focused on the local market, with their own keen, unique perspective on observation and analysis, and finally found their own business direction, and by virtue of the couple's vision and courage to successfully open the Daqing paint market a new door of wealth.
    Daqing Dabao paint was founded in 2000, the initial operators have focused on furniture
    wood paint
    field, but home paint only a small share, until Li, Wang and his wife took over four years later in 2005, the market conditions gradually changed.
    The main reason to turn the main business to the wall paint home furnishings market, because at that time Daqing furniture company lack of first-line high-end furniture brands, most of the local furniture companies produce low-end products can not match with the first-class quality of Dabao wood paint products. So when Li general, Wang always see the market situation, then decided decisively to change the wood paint as the main direction of business market positioning.
    Li Zhanjun, Wang Xianyan and his wife took over Daqing Dabao paint distribution initially in the form of a "couple shop" to start the operation and sales of Dabao paint, after a period of exploration and development gradually formed today's corporate operating mode. In the field of wall paint, Daqing Dabao paint from 2010 began to have a larger start, through their own unique services, now Dabao paint in Daqing has been dominated by wood paint successfully transformed into the dominant market sales situation of wall paint, and eventually formed today's Daqing paint market "Dabao paint and China Resources, Carrie" three-legged pattern.
    company's development can not be separated from the key role of talent, any nature of the company if there is no high attention to talent will lose the source of survival and development. Attracting talent and retaining talent is the key factor in Daqing Dabao paint's achievements today.
    Li, Wang general after the decision to turn the main business to the wall paint home design market, then began their own recruitment plan.
    First of all, the implementation of more stringent standards to choose both virtue and integrity, after a certain assessment only those who have strong learning ability, practical and willing to work hard, integrity efforts can come in, and then carry out professional training can eventually become a member of the company. And how to retain people for a long time has become Li, Wang always the most concerned about the issue. On this issue, Li, Wang always have their own solution, that is, adhere to the "benefit-sharing" management philosophy, that is, pay attention to the core interests of employees, and share the results with employees. The company not only achieved financial transparency, more valuable is in the company's total annual profits, a considerable proportion of the amount allocated to the employee side. In Daqing Dabao paint can achieve "people do their best, results sharing", so the company will naturally be able to successfully retain the required talent.
    As far as the overall situation of Daqing paint market is concerned, the wall paint homeware market is almost all in the hands of Garboli and China Resources, and Dabao paint at this time if they continue along their path of operation, it is tantally pebble stone. Therefore, in order to open up the situation, Li, Wang always feel the importance of a different path.
    After in-depth observation and analysis, Li and Wang decided to take the road of wall paint spraying service, because at that time, Carrie and China Resources have not or are still in the immature stage of trying.
    Under the leadership of Li and Wang, Daqing Dabao paint as early as 2005 began to set up and gradually improve their own sales and service team system, the development of its specific situation is: there is a strong combative sales, service team responsible for decoration company development and maintenance work.
    Now in the company's well-established sales service system support, Daqing Dabao paint formed a good wall paint pre-sale after-sales service process, that is, before the construction by the internal staff in turn to complete the "order, record, classify, assign, communicate and assign" workflow, and then by the service system personnel to carry out "base inspection, protection, delivery, spraying and maintenance" process (all free). The whole process members work planning reasonable, division of labor details, so that in the company's internal and external staff coordination with concerted efforts, the final completion of customer satisfaction with the one-stop wall paint free spraying service.
    After a period of market inspection, because wall paint "roll coating" is difficult and "spraying" in the coating effect, coating costs and so on, so that consumers worry, save money and good effect of spraying mode gradually recognized by the market. And Daqing Dabao paint is able to achieve today's impressive sales performance, and finally get a considerable degree of market leadership, mainly by virtue of their own set up a high-quality professional wall paint spraying service team, to provide customers with one-stop free service for life.
    to establish their own team to provide customers with free spraying services, in addition to accurately found the market blank point and as a business breakthrough point, at the same time than spraying service outsourcing construction, have their own spraying team, is conducive to improve service efficiency, more beneficial to the fine service, and then in the high quality of service driven by the promotion of Dabao paint market sales, can be described as a sword and three carvings.
    across the country, among all dealers in Dabao paint, the share of wall paint sales can reach more than 90%, and has established its own wall paint spray service team of very few. Daqing Dabao paint is closely following the pulse of the market, grasp the needs of the market, as early as ten years ago decisively set up their own professional strong wall paint spraying service team. This spirit of daring to try is valuable and worth learning.
    has its own spray service team, we need to implement the value of this service team. Daqing Dabao paint to their own spraying service team as a support for the purchase of Dabao paint for all customers to provide a one-stop free service. This unique one-stop free service includes: base inspection, protection, delivery, spraying and maintenance. Among them, the most noteworthy is the "base inspection, protection, after-sales maintenance" three service items, which are other dealers spraying services do not or rarely involved in the project.
    in the spray service before the "base inspection" link, Daqing Dabao paint mainly includes "look and communicate" two. "Look" mainly involves the substrate (sand marks, yin and yang corners, cracks, temperature, humidity, etc.), hygiene (whether the debris is removed), essentials (horse , protective materials, water, electricity), paint volume and other aspects of the situation involved in the inspection, which requires a lot of patience and responsibility. In the "base inspection" of the "communication" link, the same need for Dabao paint construction master serious, patient, responsible attitude, standing in the customer's point of view to consider the problem, for the customer's consideration.
    "protection", also known as masking, is to use the corresponding masking material to the part that does not need to be sprayed to block. Need to protect the location of the main: cabinets, doors, lamps, curtains, floor tiles, etc. , which should pay attention to the safety of shelter, firmness, to facilitate post-spray cleaning and removal of the beauty, worry, save money, from a small start, do not let go of a little bit to enhance customer satisfaction. In addition, in the daily work, Daqing Dabao paint all service personnel are unified clothing, the use of unified polite terminology, attitude humble and sincere, serious and responsible, with the same mind to serve every customer.
    "after-sales maintenance" is particularly important in the entire service process, as the saying goes: baskets, heavy in the mouth. After-sales maintenance is the whole service system of the mouth work, mainly to the spraying wall problems to repair, not only to solve customer worries, but also to maintain the close relationship between Dabao paint and customers, enhance customer satisfaction, enhance the reputation of Dabao paint, and then more conduc to sales staff to expand business, expand sales volume. Therefore, "after-sales repair" has become an integral part of the entire service system.
    relying on high-quality and efficient one-stop free spraying services, Daqing Dabao paint has established a partnership with Daqing nearly 500 decoration companies, and in a good reputation driven by the formation of a benign interaction, and thus attract more decoration companies to join.
    Daqing Dabao paint can achieve today's results, and Li, Wang always unique business model is indesoly linked, this is the due return of hard work. All the intentions and efforts are reflected in Daqing Dabao paint "customer first" business sales philosophy: this free one-stop spraying service, not only improve service efficiency, but also save costs for customers; Service attention to detail, customer care and considerate, let people worry about people to take oral, how customers do not like, word-of-mouth invisibly there, so Daqing will have more and more consumers willing to use Dabao paint.
    Li, Wang always closely follow the market, long-term vision, with the courage and wisdom to dare to try, dare to be the first person, under the leadership of the couple's two ideas, Daqing Dabao paint success factors, summarized as four main points: First, in the face of difficulties do not adhere to stereotypes, and turn to the main wall paint home painting market; Second, the establishment of their own professional spraying service team, relying on the company's internal staff can complete from sales to after-sales life-long service of all work; Third, the unique one-stop free spraying service, especially the "base inspection", "protection" and "after-sales maintenance" link, to achieve the "no one I have" realm; Fourth, humble and sincere, serious and responsible service attitude, from the subtle start, to the customer's most satisfactory service.
    Li, Wang, as a distributor in Daqing area of Dabao paint Heilongjiang Province, stood at the crossroads of Daqing paint market, in the face of loneliness, confusion and dilemma did not show the slightest fear and retreat, but by virtue of their own intentions and physical efforts to win hearts and minds, won the market. The courage to say no to the difficult situation, dare to try to open up a new situation, this needs a force of faith, that is: believe in the product quality of Dabao paint and firmly believe that they can do a good job! Li, Wang always not only dare to think, more dare to do, they also succeeded. The successful experience of this young couple in their thirties is worth thinking about and learning from.
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