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    Home > Biochemistry News > Biotechnology News > Declining profits, box monitoring, Haidilao suffered a double blow, and the hot pot are fighting each other

    Declining profits, box monitoring, Haidilao suffered a double blow, and the hot pot are fighting each other

    • Last Update: 2021-04-16
    • Source: Internet
    • Author: User
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    1.
    Net profit dropped by about 90%

    1.
    Net profit dropped by about 90%



    On the evening of March 1, Haidilao suddenly rushed into the hot search on Weibo, and there were still two on one.



    The first one is straightforward, #Haidilao's net profit in 2020 will drop by about 90%#.


    On the same day, Haidilao disclosed its 2020 performance forecast.
    The report stated that “the group expects that as of December 31, 2020, the annual net profit will be down by approximately 90% compared to the group’s net profit in 2019.

    Based on the 2019 net profit of 2.
    347 billion, Haidilao’s net profit in 2020 may be only 235 million yuan, 2.
    1 billion yuan less than the previous year.



    As we all know, the black swan of the new crown pneumonia in 2020 has given the Chinese catering industry a head, and Haidilao, the biggest giant, bears the brunt.



    According to financial report data, Haidilao's revenue comes from offline stores, accounting for more than 96%.


    During the epidemic, Haidilao was closed for 46 days, and offline stores had almost no receipts.
    China Securities Construction Investment once issued a research report saying that the epidemic is estimated to cause a loss of about 5.
    04 billion yuan in Haidilao's revenue in 2020.




    Facing the cliff-like decline in performance, Haidilao gave two major reasons in the performance forecast:



    1.


    In order to prevent and control the epidemic, restrictions imposed on consumer sites by countries and regions around the world have a significant impact on the group's operations;



    2.


    There was a net exchange loss of approximately 235 million yuan due to exchange rate fluctuations between the U.
    S.
    dollar and the renminbi, most of which were unrealized exchange losses.




    After the announcement of Haidilao's results, brokerages successively lowered the target price of Haidilao.


    Among them, China Galaxy downgraded Haidilao's rating to sell with a target price of 54 Hong Kong dollars, which is equivalent to a 21.
    57% drop from yesterday's closing price (68.
    85 Hong Kong dollars).




    2.


    "Box Monitoring Disturbance"

    2.
    "Box Monitoring Disturbance"



    And just as the performance pressure came oncoming, another negative news pushed Haidilao to the hot search on Weibo, # how Insight Haidilaobao room installation camera#.

    Recently, many Haidilao stores have been exposed in private rooms and installed cloud-based cameras.


    This behavior has made many netizens unhappy.




    Regarding the installation of cameras in private rooms, Haidilao previously replied to the media that: In order to ensure the safety of consumers' meals, each store will install monitoring equipment in accordance with the characteristics of the store, including private rooms.



    However, according to the "Regulations of Beijing Municipality on the Public Security of Catering Enterprises", large and medium-sized catering companies should set up image information collection points in relevant locations of their business premises and set up noticeable information in accordance with regulations, and the aforementioned locations do not include private rooms.


    Some other local laws and regulations also clearly stipulate that video and image information systems are prohibited in areas and places involving personal privacy, such as private rooms in entertainment venues.




    This means that Haidilao’s behavior is actually suspected of violating relevant regulations.



    In addition, since the epidemic, Haidilao has been complained by consumers about price increases.



    In April 2020, Haidilao issued an "Apology Letter" for this, acknowledging that it had raised the price of some dishes, and pointed out that "the price increase was a wrong decision made by the company's management and hurt the interests of Haidilao customers.


    " Restored to the standard before the closure on January 26.




    However, this statement does not seem to satisfy consumers.


    Until now, there are still a large number of consumers publicly complaining on social platforms that Haidilao's pot bottoms, dips, and beverages are all rising in price, and the ingredients are small.



    Consumer complaints have increased, and Haidilao's rate of overturning has continued to decline.
    In 2019, Haidilao’s turnover rate dropped from 5.
    0 times/day in the previous year to 4.
    8 times/day.
    Among them, first-tier cities dropped from 5.
    1 times/day to 4.
    7 times/day, and second-tier cities dropped from 5.
    3 times/day to 4.
    9 times/day.
    Today, in the first half of 2020, Haidilao’s overturning rate was only 3.
    3 times per day.



    3.
    Haidilao that is "become embarrassed on all sides"

    3.
    Haidilao that is "become embarrassed on all sides"



    Today, Haidilao, which started as a service, has been complained by consumers because of service problems.
    On the other hand, other giants in the industry have long been eyeing the leading position of Haidilao hot pot.



    Speaking of Haidilao's mortal enemy, Xiabuxiabu's Coucou is definitely one of them.



    Speaking of hot pot reputation, Xiabuxiabu has always been the one that was "hammered" by Haidilao on the ground.
    However, this image has been improved after Cocoa appeared.



    Coucuo's first store opened in Sanlitun in June 2016.
    In the past four years, Coucou opened an average store every 13 days, and as of 2020, the number of stores has expanded to 137.



    Compared with Haidilao’s street-side storefront model, Coucou’s main storefronts are concentrated in shopping malls, which has seized a large blank area that Haidilao has not paid attention to.
    At the same time, Coucuo also has tea, and this part of the sales is also very impressive, accounting for 20% of the total revenue.



    According to a report issued by He Yanqing, director of the East Asia Qianhai Securities Research Institute, the revenue of Coucuo's stores in the first quarter of 2020 was 591 million yuan, a year-on-year increase of 29.
    3%, accounting for 31%.
    According to the comparison between Coucuo and Haidilao's single-store profit models, the two are relatively similar in key indicators such as the turnover rate, single-store net profit, and single-store investment payback period.



    Although there is still a certain gap between Haidilao and Haidilao in terms of quantity, in comparison of single stores, Coucuo is no less inferior to Haidilao, and Xiabuxiabu also threatens Haidilao's status by relying on Coucou.



    At the same time, Jiumaojiu's "Chongqing Hot Pot Factory" also came from behind this year and rushed into the hot pot track.



    In August 2020, Jiumaojiu Group launched its sub-brand "Chongqing Hotpot Factory" (later referred to as "counseling factory") in Guangzhou in a low-key manner.
    In just two weeks after opening, the company quickly became No.
    1 on the Dianping Guangzhou Hot Pot Hot Pot list.
    This is also a new and explosive brand after Tai Er.



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