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With about two weeks to go until June 18,
, as the annual e-commerce shopping festival, it has become a key promotional node for brands and e-commerce platforms after the outbreak. At 0:00 on June 1st, Tmall 618 officially opened just one hour, and sales of 100 home improvement brands, including Libang, exceeded last year's all-day turnover. Libang's same-day sales doubled year-on-year.
June
3, on the occasion of the 618 thrashing, Tmall and Libang home decoration new retail "three-body plan" held a signing ceremony in Shanghai. Xiao Yong, General Manager of Tmall Home Improvement Division, Zhang Shaojun, Senior Vice President of Libang
Coatings
Division, officially signed a cooperation agreement as representatives of both sides, officially opening the cooperation of Libang and Tmall Home Improvement's new retail "three-body plan".
"three-body plan" strategy, originated from the three-body civilization, represents a strong and extremely rational civilization, people-oriented, higher-dimensional exploration, is Alibaba based on new retail, innovative operations, and businesses together to create a higher dimensional customer experience. Xiao Yong (left), general manager of
Tmall Home Improvement Division, and Zhang Shaojun (right), senior vice president of Libang Decorative Coatings Division, signed a cooperation agreement
Libang has been building stores on Tmall Platform since
2010, and with the support of Tmall's empowerment business, constantly creating new coatings Read, Libang created the earliest free door-to-door, free color, special weather stay slow delivery, door-to-door inspection, the same price on the same line and other industry service features, and has been lying flat, product video, new retail, live and other new ways of exploration. At the same time, relying on More than 2,000 dealers in Libang to participate in online orders, offline delivery and services, nearly 100 cities to refresh services, the country's 3,000 sales, management personnel to support the operation of Libang Tmall flagship store, to ensure the smooth promotion of Libang coating solutions.Xiao Yong, general manager of
Tiancat Home Improvement Division, said at the scene: "The future Tmall home improvement will continue to adhere to the three unchanged, improve the consumer experience unchanged, online and offline integration unchanged, brand internationalization unchanged, while very happy to be able to reach a consensus with Libang, based on Tmall in the new retail scenario of the technical accumulation, enabling Libang for consumers to bring a good shopping experience, co-building a new retail benchmark for the home improvement industry." "As a leader in new retail, Tmall has always relied on a large number of users and technology innovations such as big data, cloud computing, artificial intelligence, mobile payments to dig deep into the retail scene of a variety of possibilities, and in
2019 launched a brand light store program through Alipay and Taobao, providing a new development path for the brand's new retail process."
the cooperation of the "three-body plan", Libang through the combination of online and offline, to create a 3D model room, light store plan, store shopping and live streaming system to promote the overall, to achieve the consumer experience upgrade.
this year Tmall
618, the first large-scale online 3D shopping, will be offline stores to online mobile phones, with 3D three-dimensional scene. 3 days on the line, 5 million people experienced Tmall 3D shopping "cloud shopping", consumers per capita add shopping cart items of 15 items, 5 times higher than before. Using Tmall's enabling 3D technology and design services, Libang's 3D model room can be combined with the user's room to give home improvement design, so that consumers can intuitively judge the style of paint products, color, etc. appropriate, significantly improve the consumer experience. At the same time, through the small program created by the Tmall online light store, so that consumers can book paint products online anytime, anywhere, and can go to the nearest offline store on-site experience, and ultimately free lying in-store or online platform to complete the purchase, enjoy the online and offline "same quality and price" policy."For many years Libang has been adhering to the customer-first service concept, with the goal of transforming into a full-service coating service provider, in order to meet the diverse needs of different consumers, and actively try to use new technologies and new means to create industry-leading quality products and services," said Mr. Zhang Shaojun, senior vice president of Libang's decorative coatings division,Libang TitCat flagshipstore. The addition of Tmall Home To install a new retail three-body program also shows Libang's determination to deeply lay out the e-commerce market and the ability to integrate various marketing tools, and will continue to promote online and offline integration in the future, to create a better shopping experience for consumers. "
with the development of the three-body plan, Libang will continue to actively explore new forms, new means, the introduction of more "cloud services", leading the paint market layout of new retail trend, online way to connect consumers, for China's tens of millions of families to refresh a better life.
.