[deep reading of "two vote system"] profit pool of off hospital market of prescription drugs or patent medicine enterprises

Source: pharmaceutical economic news 2016-05-03 key tasks of deepening medical and health system reform in 2016 issued by the general office of the State Council has made it clear again that in eight provinces of Anhui, Fujian, Jiangsu, Qinghai, Shaanxi, Shanghai, Zhejiang, Sichuan and other pilot comprehensive medical reform, the "two vote system" should be implemented in the whole province And encourage the pilot cities of comprehensive reform of public hospitals to implement the "two vote system" Subsequently, the industry also reported that Jiangsu Province, one of the pilot provinces, entered the "two vote system" implementation preparation period According to the previous water tests in several pilot and non pilot areas, the idea and pace of "two vote system" promotion nationwide is becoming clearer However, it forces the compliance system to "implement the" two vote system "is a common environmental change, the policy itself is neutral, and different enterprises feel different." Shi wankui, a senior marketing expert and partner of Hejun Consulting Group, said that the "two vote system" has been regarded as a breakthrough in the reform of the medical system by the competent authorities Enterprises will adjust their business models in response to the "two vote system" and "business to value added" policies It will take time to verify the effect of their specific models or methods In the past, in order to form the sales scale of products in more than 50000 hospitals and 100000 pharmacies, it is necessary to set up more than 100 first-class distributors and more than 3000 second-class distributors in China The way of cooperation is to establish a strategic cooperation relationship between the pharmaceutical enterprises and the first-class distributors in each province, and sign an annual distribution agreement; the distributors and the company and the first-class distributors sign another three-party agreement, and the distributors supply goods to the sales terminals such as hospitals, pharmacies and clinics "In the context of" two vote system ", the integration and expansion of large pharmaceutical commercial enterprises are near at hand The stronger the stronger the stronger will be the trend of pharmaceutical business in the future." Wu Hong, a marketer, said that from the experience of Fujian in the early water test, "two vote system" has a considerable role in promoting the standardization of circulation links, channel construction and integrated expansion of commercial enterprises "Of course, the more important thing is to standardize the management of bills, curb the" passing of bills "in circulation and avoid tax loss." "Optimizing the order of drug purchase and sale" proposed in "key tasks of deepening the reform of medical and health system in 2016" is the key background of "two vote system" Pharmaceutical enterprises are facing the challenges of financial processing and business management, and even bring about the adjustment of the whole business system "In any case, what enterprises need to do now is to combine their own situations as soon as possible." Swanki suggested that enterprises should follow the general trend and grasp the future with business model change Pay attention to the "squeeze out" market, the State Council declared to promote the "two vote system", encourage the "one vote system", and the hospital and drug manufacturing enterprises directly settle the payment, and the drug enterprises and distribution enterprises calculate the distribution costs Undoubtedly, it will play a positive role in standardizing the intermediate circulation of winning drugs to a certain extent In the view of some marketers, the recent series of policy changes will accelerate the transformation of hospital channels, and the market of prescription drugs will become a new market for marketing "The policy proposes to relax the conditions, simplify the procedures, optimize the policy environment, give full play to the" catfish effect ", activate the employment mechanism, or enrich the terminal resources in the future." Industry insiders who have studied corporate strategy for many years said that in the context of stricter medical insurance control fees in the hospital market, it is not ruled out that more brand enterprises will turn their attention to the market outside the hospital Shi wankui also reminded enterprises to formulate future marketing models based on the comprehensive consideration of "Prohibition of hospital restrictions on prescription outflow", "multi-point practice of doctors", "business to value-added" and "Internet + circulation plan", which are also included in the key tasks of deepening medical and health system reform in 2016 "In the future, there may be structural changes in the channels of public hospitals With the combination of" two vote system ", prescription outflow and multi-point practice of doctors, a new out of hospital market dominated by consumers may become a hot spot." In his opinion, for enterprises with exact product efficacy, the out of hospital market is more likely to achieve "corner overtaking".