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85 billion pesos, of which China is its main market
.
DMPI hopes to have more retail outlets in China's first-tier cities, and to further penetrate the second- and third-tier cities through new distributors.
The goal is to double its fresh pineapple retail distribution network from the current 15,000 stores by 2025
.
In a statement, DMPI cited analysis and consulting firm GlobalData as saying that DMPI was the largest exporter of fresh pineapples to China last year, with a market share of 53%.
It is also a major supplier to Japan and South Korea, each with a market share of 33%.
And 21%, mainly sold under the "S&W Sweet 16" brand
.
It is also a major supplier to Japan and South Korea, each with a market share of 33%.
And 21%, mainly sold under the "S&W Sweet 16" brand
.